2012 Accountancy Salary Survey

2012 Salary Survey

“The quality of an organisation can never exceed
the quality of the minds that make it up”
Harold R. McAlindon
1 | 2012 SALARY SURVEY

contents
Sector Jump to Page Page

Introduction 3
Outlook 4
Accountancy [Click Here] 5
Financial Services [Click Here] 6
Industry & Commerce [Click Here] 7
Public Practice [Click Here] 8
Tax [Click Here] 9
Banking & Financial Services [Click Here] 10
Compliance & Risk [Click Here] 12
Human Resources [Click Here] 14
Insurance [Click Here] 16
IT & Telecoms [Click Here] 18
Legal [Click Here] 21
Office Support [Click Here] 23
Sales & Marketing [Click Here] 25


Welcome
We are delighted to say that the year just passed, proved to be extremely We have made a number of changes to our own business during 2011. As is our
encouraging from a recruitment perspective. The recruitment industry showed a company policy we have continued to grow the company by 25% year on year both
notable level of increased activity. Again the sentiment could have been described in terms of head count and revenue. We are delighted to say that we strengthened
as optimistic and there certainly seemed to be a sense that “the worst” was well our team with a number of strategic hires into the IT and Insurance & Actuarial
behind us. Markets in order to meet the demand of our clients. We again moved to larger
offices that will allow us to continue to grow over the next 12 months. We will be
We can only speak from our own experience but Ireland Inc’s reputation particularly rolling out our new website together with our rebrand towards the end of Q1 2012.
in the US seems to have been well and truly restored. Ireland remains a very Watch this space!
attractive location for multinationals looking to set up operations overseas and
more particularly, a preferential market in which to headquarter their European I would like to thank all our existing clients for their continued support. We look
business. We are delighted to say that we supported a number of existing and forward to working with you closely and supporting you with any hiring engagements
start up multinationals with high volume recruitment engagements as well as one that you may have during the coming year. Finally feel free to contact any of our
off niche hiring requirements. team regarding any questions or queries that you may have on our 2011/2012
Salary Survey.
To back up the increase in the number of multinational recruitment assignments
that we handled the IDA announced in January 2012 a jump of almost 20 per Warm regards,
cent in foreign direct investment (FDI) during 2011 which correlated in 13,000
new jobs being created. IDA Ireland said there was a record number of 148
new investments won during the year across all industry segments. Most Donal O’Brien - Managing Director
encouragingly, there was an increase of 30% in the number of companies
investing in Ireland for the first time.

That said, the domestic market here still remains “sluggish”. Specific markets that
continue to face challenges due to the continuing drop in consumer spending are
Hospitality and Catering, Retail, Manufacturing and Construction.


Outlook 2012
On a macro-level, 2011 was very much a year of two halves, particularly with The recruitment market, although not shielded from the marco-economic outlook,
regards to sentiment. The first half of the year showed improved economic figures appears to be in good health facing into 2012. Most sectors are still faced with the
and predictions, leading to a belief by many that the corner Ireland has been looking challenges of identifying key resources, with professionals possessing specialised
to turn for some time now had finally arrived. A Eurozone crisis compounded by skill-sets as much in demand as before. According to IBEC, in its survey of Irish
actions, and in most cases inactions, from European leaders coupled with less than CEOs, approximately one quarter (23%) of companies expect to see increases in
favourable Irish exchequer tax returns dealt a significant blow to the summertime salaries in 2012, with just 5% anticipating a reduction in salaries. These results
optimism. reflect Abrivia Recruitment’s experience and feedback for the year ahead too with
some sectors like IT, likely to see its consistent upward trend continue unabated
The start of 2012 sees the uncertainty that was prevalent for the second half of over the next twelve months.
2011 still very much in place in the Irish and world economies. Were the Eurozone
matter to be resolved successfully and over a short period of time, it would give a 2012 Abrivia Recruitment
real boost to the economic outlook. The US economy did show signs of recovery www.abrivia.ie
toward the second half of 2011. This gives us real optimism that there may be
a general improvement in the world economy. This would undoubtedly have a
positive knock-on effect for the export-reliant Irish economy.

A European-wide piece of legislation, the Agency Workers Directive (AWD), could
have a big impact for the recruitment industry in Ireland in 2012. This is very much
dependent on how it is legislated for by the Dáil. There is every possibility that it
could lead to a decrease in demand for temporary workers to be replaced by an
increase in the number of permanent roles created causing a squeeze upwards in
permanent salaries. Further, this increase may not equal the amount of temporary
roles which potentially might be lost, possibly resulting in a reduction in the number
of people employed.


ACCOUNTANCY
SALARY SURVEY

Abrivia Accountancy
Principal Consultant - Donal O’Brien
Manager Public Practice & Tax - Ross Wynne
MANAGER industry and commerce - Dermot O’Sullivan


ACCOUNTANCY SALARY SURVEY
Financial services

2011 in Review Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012
We saw a slight increase in the volume of roles that we received from in the Accountancy Financial
Executive E E E E
Services market in 2011. We can point to our own internal numbers and say that specifically there was
Finance Director 100K - 200K 100K - 200K 80K - 180K 80K - 180K
a 6% increase in the volume of roles that we received from our clients.
Tax Director 100K - 160K 100K - 160K 80K - 130K 80K - 130K

All sectors within the Financial Services market reflected this improved volume of activity which Internal Audit Director 100K - 160K 100K - 160K 80K - 130K 80K - 130K

includes Banking, Insurance and Funds. Overall, salaries and packages remained “steady” with only Financial Controller 65K - 95K 65K - 95K 55K - 85K 50K - 85K
some marginal increases for “hard to fill positions”. Reporting
Finance Manager 58K - 72K 58K - 72K 52K - 68K 52K - 68K
Candidates that were in demand included Financial Reporting Accountants in Funds with good US and Product Accountant 58K - 65K 58K - 65K 52K - 60K 52K - 60K
UK GAAP skills. Many clients were looking for candidates with exposure to Solvency II either within the
Project Accountant 24K - 35K 28K - 35K 44K - 60K 44K - 60K
domestic market or returning from overseas countries especially the UK. We also saw the continuing
Systems Accountant 44K - 55K 44K - 55K 42K - 55K 42K - 55K
trend in the market of more accountants moving into the areas of Compliance, Risk and Internal Audit.
Financial Accountant 43K - 50K 43K - 50K 40K - 48K 40K - 48K

Expectations for 2012 Management Accountant 40K - 46K 40K - 46K 38K - 44K 38K - 44K

We very much see 2012 as being a year of consolidation in the Accountancy Financial Services Regulatory
market. There is still significant uncertainty in the financial markets internationally and this coupled Reg Accountant (5 +) 60K - 75K 60K - 75K 55K - 65K 55K - 65K
with a challenging domestic financial services environment means that there is likely to be limited Reg Accountant (3 - 5) 50K - 60K 50K - 60K 45K - 55K 45K - 55K
opportunities in the Ireland. Obviously it has been well flagged in the Irish Financial Services sector Funds
that a number of institutions are beginning or will continue to introduce fairly elaborate restructuring
Sr Fund Accounting Manager 65K - 85K 65K - 85K 60K - 80K 60K - 80K
programmes.
Fund Accounting Manager 50K - 65K 50K - 65K 45K - 60K 45K - 60K
Fund Accountant 36K - 46K 36K - 46K 34K - 44K 34K - 44K
About Abrivia Accountancy
The Director of the Abrivia Accountancy Selection Team is Donal O’Brien. Donal trained as a Chartered Treasury

Accountant with a Top 10 Accountancy firm before working in recruitment. Whilst in recruitment he has Treasury Manager 65K - 75K 65K - 75K 60K - 70K 60K - 70K
handled senior level appointments in industry and financial services. He has also successfully designed Treasury Accountant 50K - 60K 50K - 60K 55K - 65K 55K - 65K
and managed ‘bespoke’ advertising campaigns on behalf of clients. Internal Audit
Internal Audit Manager 65K - 80K 65K - 80K 56K - 70K 56K - 70K
Internal Auditor 44K - 52K 44K - 52K 40K - 48K 40K - 48K
Part Qualified
Assistant Accountant 28K - 38K 26K - 36K 24K - 34K 24K - 34K
Trainee Accountant 22K - 27K 22K - 27K 20K - 25K 20K - 25K

Contact Abrivia Accountancy: Tel 01 531 3725 Email donal@abrivia.ie

Industry & Commerce

The 2011 Industry & Commerce Accountancy market very much reflected the overall improvement
Executive E E E E
experienced by the recruitment industry in Ireland. This meant that there was an upward curve for the
Finance Director 100K - 200K 100K - 200K 80K - 180K 80K - 180K
number of positions registered by clients with ourselves. In total the Industry & Commerce Accountancy
Head of Tax 100K - 150K 100K - 150K 80K - 130K 80K - 130K
market was up by as much as 12% on 2010 levels and peaked in September 2011.
Head of Internal Audit 90K - 140K 90K - 150K 80K - 130K 80K - 130K

To the surprise of many clients, certain key accountancy skill sets were still very difficult to find in the Financial Controller 65K - 95K 65K - 95K 55K - 85K 50K - 85K
market, one of those being Internal Audit. We found that there appeared to be a shortage of recently Reporting
qualified accountants in the market coming from practice and industry. This could be down to the FP & A Manager 62K - 82K 62K - 82K 55K - 70K 55K - 70K
increased volume of roles in the market and the heightened competition from clients for quality qualified Finance Manager 58K - 72K 58K - 72K 52K - 68K 52K - 68K
candidates.
Project Accountant 50K - 65K 50K - 65K 44K - 60K 44K - 60K
Group Accountant 45K - 58K 45K - 55K 42K - 55K 42K - 55K
Sectors that continued to show strong growth included the FMCG, Pharmaceutical and Hi-Tec
Systems Accountant 44K - 55K 44K - 55K 42K - 55K 42K - 55K
industries. Given that the export sector remained very strong for much of 2011 it was no surprise that
a large proportion of our clients that were hiring were multinationals and Irish Plc’s. A welcome trend Financial Accountant 42K - 48K 42K - 48K 38K - 46K 38K - 46K

in the market was that a significant portion of our clients reinstated bonuses. One final trend is that we Management Accountant 40K - 46K 40K - 46K 40K - 46K 40K - 46K
noticed more clients coming to us to help them fill mid and junior level finance positions. Internal Audit
Internal Audit Manager 58K - 75K 58K - 75K 55K - 62K 55K - 62K
Expectations for 2012 Internal Auditor 42K - 50K 42K - 50K 38K - 46K 38K - 46K
The sentiment for most clients is one of cautious optimism. There is a sense that the “worst is over”
Part Qualified
from a market perspective. That said the uncertainty over the Eurozone crisis remains very unhelpful.
Assistant Accountant 28K - 38K 26K - 36K 24K - 34K 24K - 34K
With this in mind we expect that many of our large and a growing portion of our small and medium sized
clients, who have less exposure to the domestic market, will continue to perform strongly and therefore Trainee Accountant 21K - 26K 21K - 26K 20K - 24K 20K - 24K

look to hire talented finance professionals. It is likely that the demand for recently qualified accountants Accounts Staff
from industry will remain high. This will mean that the competition to attract and retain the best young Payroll Manager 40K - 65K 40K - 65K 35K - 60K 35K - 60K
accountants will again prove difficult for clients. Payroll Clerk 27K - 33K 27K - 33K 22K - 31K 22K - 31K
AR/Credit Control Manager 44K - 70K 44K - 70K 35K - 65K 35K - 65K
AP Manager 40K - 65K 40K - 65K 35K - 60K 35K - 60K
The Director of the Abrivia Accountancy Selection Team is Donal O’Brien. Donal trained as a Chartered
AP Clerk 23K - 34K 23K - 34K 21K - 32K 21K - 32K
Accountant with a Top 10 Accountancy firm before working in recruitment. Whilst in recruitment he has
AR Clerk 23K - 34K 23K - 34K 21K - 32K 21K - 32K
handled senior level appointments in industry and financial services. He has also successfully designed
and managed ‘bespoke’ advertising campaigns on behalf of clients. Accounts Assistant 23K - 34K 23K - 34K 21K - 32K 21K - 32K
Trainee Accountant 22K - 27K 22K - 27K 20k - 25K 20k - 25K

7 | 2012 SALARY SURVEY Contact Abrivia Accountancy: Tel 01 531 3722 Email dermot@abrivia.ie

Public Practice

2011 was a buoyant year in the practice market. The increase in recruitment, particularly by large firms,
Public Practice E E E E
which started in the latter half of 2010 continued right throughout 2011. It was encouraging to note
Partner 150K - 250K 150K - 250K 100K - 250K 100K - 250K
that larger firms were recruiting across all areas including audit, restructuring, consulting and corporate
Director 80K - 130K 80K - 120K 70K - 120K 70K - 120K
finance. Another positive for the sector was that more medium sized firms actively began to engage in
the market. Senior Manager 65K - 85K 65K - 85K 60K - 70K 60K - 70K
Manager 50K - 65K 50K - 65K 48K - 60K 48K - 60K
This may have been in response to losing staff to larger firms/industry as the surplus of candidates Assistant Mgr/Sr Accountant 45K - 55K 48K - 53K 40K - 50K 43K - 50K
from 2009 has long disappeared. Although cash flow is still a major issue for many, smaller firms have Senior 36K - 46K 37K - 47K 30K - 42K 33K - 43K
streamlined to such an extent that they have to replace staff who move on or any pickup in work now Semi - Senior/Finalist 25K - 36K 26K - 36K 22K - 30K 24K - 32K
requires a new hire.
Audit Junior 19K - 25K 20K - 25K 18K - 23K 19K - 23K
Trainee/Graduate 17K - 23K 18K - 24K 16K - 20K 16K - 20K
For those firms wishing to hire there is a lack of suitably qualified/skilled candidates to satisfy the
demand so we are now again seeing candidates attaining multiple offers. This has recently started
to have an upward pressure on salaries/packages. Small/medium sized firms now often have to offer
higher basic salaries than previously to attract candidates and bonus payments are making a come
back with larger firms albeit not yet at the same levels of a few years ago.

Expectations for 2012
After a year and a half of consolidation and growth in the practice market, 2012 is set up to be another
active period. The main pressure will again be for audit and consultancy staff. We expect further
increases in hires by small & medium sized firms with larger firms continuing to hire aggressively. Unless
there is a dampening effect from the current Eurozone crisis, 2012 will be a tough market for employers
to recruit candidates and the recent upward pressure on salaries may intensify.

Ross Wynne is the Business Manager for Abrivia’s specialist Practice and Tax division. Ross has a
number of years’ recruitment experience in the Practice and Tax market where he has recruited for
clients both locally and internationally. He has developed an in-depth knowledge of the market and has
an extensive network of contacts particularly with the ‘Big 4’ and ‘Top 20’ accountancy firms.

Contact Abrivia Accountancy: Tel 01 531 3721 Email ross@abrivia.ie

tax

The past year has seen a marked increase in the number of tax positions created compared to 2010.
tax E E E E
Although tax roles in practice are still not plentiful there were a number of hires made at a tax senior and
Partner 150K - 250K 150K - 250K 100K - 250K 100K - 250K
manager level which is in stark contrast to the years 2009/2010. Interestingly, roles not only became
Head of Tax (Industry/ 100K - 250K 100K - 250K 100K - 150K 100K - 150K
available with large firms but also with medium sized firms.
Financial Services)
Roles were mainly in Corporate Tax but as the year moved on positions were further created in VAT
Senior Manager 65K - 85K 65K - 85K 60K - 70K 60K - 70K
and Personal Tax which is an encouraging sign. The industry market also continued to create new roles
as it has done for the past few years and this added some further buoyancy to the market as a whole. Tax Manager (Industry/ 55K - 75K 55K - 75K 50K - 70K 50K - 70K
Financial Services)
Tax Accountant (Industry/ 38K - 55K 38K - 55K 42K - 48K 42K - 48K
Looking forward to 2012 it is likely that the trend in an increased volume of roles will continue as long as
Financial Services
there is not another big shock to the financial market. Salaries which stabilised in 2011 will likely not see
Assistant Manager 45K - 55K 48K - 53K 40K - 48K 43K - 50K
significant upward pressure until the small pool of available candidates which remain has disappeared.
Senior 36K - 46K 37K - 47K 32K - 42K 33K - 43K
Transfer pricing is a particular niche area which we envisage will continue to experience upward salary
pressure as it is extremely difficult to source candidates with this skill set. Semi - Senior/Finalist 25K - 36K 26K - 36K 24K - 30K 24K - 32K
Tax Junior 19K - 25K 20K - 25K 19K - 23K 19K - 23K
About Abrivia Accountancy Trainee/Graduate 17K - 23K 18K - 24K 16K - 20K 16K - 20K
Ross Wynne is the Business Manager for Abrivia’s specialist Practice and Tax division. Ross has a
number of years’ recruitment experience in the Practice and Tax market where he has recruited for
clients both locally and internationally. He has developed an in-depth knowledge of the market and has
an extensive network of contacts particularly with the ‘Big 4’ and ‘Top 20’ accountancy firms.

Contact Abrivia Accountancy: Tel 01 531 3721 Email ross@abrivia.ie

Banking & Financial Services
SALARY SURVEY

Abrivia Banking
Principal Consultant - Robert Connolly LLB
Recruitment Consultant - Mark Egan


SALARY SURVEY
Banking & Financial Services

Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012

2011 in Review Corporate / Private E E E E

From an operational point of view, the banking market underwent further restructuring in 2011. In many Manager Corporate Banking 75K - 100K 75K - 104K 70K - 90K 70K - 90K

cases, this resulted in an increase in recruitment and growth in certain areas – despite the impression Manage Private Banking 75K - 100K 70K - 96K 70K - 90K 70K - 90K

externally of a declining banking and financial services sector. Employment growth in the domestic Senior Equity Analyst 65K - 80K 65K - 82K 60K - 75K 60K - 75K

Banking and financial services sector was however still very much subdued, mirroring 2009 and Credit Manager 50K - 75K 50K - 75K 45K - 75K 45K - 75K

2010. There was a greater focus on new business however, with several institutions creating specific Lending Manager 48K - 65K 45K - 65K 48K - 65K 48K - 65K
“enterprise” units with a view to long term recovery. Lending Administrator 25K - 35K 25K - 35K 22K - 35K 22K - 35K

Relationship Manager 50K - 65K 48K - 67K 40K - 60K 40K - 60K
International entities based or headquartered in Dublin again generated many of the “new roles” coming Portfolio Administrator 22K - 38K 22K - 38K 22K - 35K 22K - 35K
to the market. It is interesting to note however that a high volume of newly created positions in 2011
Credit Analyst 24K - 32K 25K - 34K 22K - 32K 22K - 32K
were offered on a fixed term contract basis, perhaps a reflection of the continued uncertainty. Overall
Collections Manager 38K - 60K 42K - 60K 33K - 55K 33K - 55K
we saw an increase in recruitment between 2010 and 2011 with compliance, operations and collections
Collections Officer 25K - 33K 25K - 33K 23K - 30K 23K - 30K
being a leading focus from a recruitment perspective.
Commercial Banking

Snr Commercial Lender 50K - 62K 45K - 62K 45K - 60K 45K - 60K
Senior Credit Analyst 35K - 55K 35K - 55K 35K - 55K 35K - 55K
As with many sectors, it is very difficult to predict an outlook for 2012. We are confident that the gradual
Senior Underwriter 32K - 55K 30K - 55 32K - 50K 32K - 50K
improvement in 2011 will continue throughout the year ahead. Much of our benchmarked expectations
Loan Administrator 24K - 35K 25K - 37K 22K - 32K 22K - 32K
are dependent on the health of the banking and finance sector Europe wide. As a result of this there is
Mortgage Administrator 22K - 28K 22K - 30K 22K - 28K 22K - 28K
a degree of uncertainty both regarding remuneration and projected employment figures for 2012. We
Customer Service 23K - 30K 24K - 31K 23K - 28K 23K - 28K
expect that in key areas remuneration may become a greater issue this year with employers focusing
Treasury
more on quality over cost. The knock on effect of increased recruitment activity in 2011 and the latter
half of 2010 also means that certain candidate profiles have become more difficult to source, and as Head of Treasury 70K - 95K 75K - 110K 70K - 95K 70K - 95K

more financial entities begin to hire again this year the competition for top talent is likely to increase. Treasury Manager 50K - 70K 55K - 80K 50K - 75K 50K - 75K

Ultimately however, job security and long term progression are rated higher by banking professionals Dealer 33K - 44K 30K - 45K 30K - 55K 30K - 55K

than basic remuneration so increases in salaries across the board are likely to be inconsistent and Settlement Supervisor 25K - 35K 25K - 35K 24K - 32K 24K - 32K

lacking in uniformity. Fund Services

VP Fund Accounting 75K - 110K 85K - 115K 70K - 86K 70K - 86K

About Abrivia Banking & Financial Services Fund Accounting Manager 50K - 70K 50K - 77K 50K - 70K 50K - 70K

Abrivia Banking has recruited into the Funds, Banking and finance markets since 2005. We work with Senior Fund Accountant 33K - 44K 32K - 46K 33K - 40K 33K - 40K

leading domestic and international entities to provide a comprehensive recruitment, search and headhunt Fund Accountant 22K - 34K 27K - 34K 22K - 34K 22K - 34K

service in a market experience dramatic change. We endeavour to provide an informed approach to Shareholder Services

recruitment with highly experienced consultants managing each individual hiring assignment. Head of SS 80K - 105K 85K - 110K NA NA

SS Manager 55K - 70K 55K - 75K NA NA

SS Administrator 28K - 33K 25K - 35K 25K - 33K 25K - 33K

Contact Abrivia Banking & Finance: Tel 01 531 3724 Email robert@abrivia.ie

Compliance & Risk
SALARY SURVEY

Abrivia Compliance & Risk


SALARY SURVEY
Compliance & Risk

The compliance, risk and regulatory sectors grew substantially in 2011 and for many organisations it
Compliance E E E E
has become a primary area of focus from a recruitment perspective.
Head of Compliance 95K - 165K 100K - 165K 80K - 105K 80K - 105K
Senior Compliance Manager 78K - 93K 87K - 96K 60K - 80K 60K - 80K
Both within professional services and industry, there has been a significant drive to acquire leading
talent to navigate institutions through a new regulatory reality. Across almost every level and industry, Compliance Manager 62K - 75K 67K - 82K 56K - 74K 56K - 74K

remuneration and benchmarking is being more closely examined with salaries for individuals in key Compliance Officer 44K - 67K 58K - 70K 40K - 53K 40K - 53K
positions seeing a definite increase. At more senior levels within professional services, strong regulatory AML Specialist 38K - 60K 42K - 63K 30K - 49K 30K - 49K
/ enforcement / risk advisory candidates are being offered greater flexibility in terms of packages Risk
(basic salary, car allowance, bonus etc.,). Similarly, within Industry - there is a greater focus on the Chief Risk Officer 122K - 170K 135K - 170K 80K - 140K 80K - 140K
wider business impact that highly experienced compliance professionals can offer, and as a result
Senior Risk manager 84K - 105K 90K - 110K 60K - 90K 60K - 90K
there is more of an emphasis on obtaining the best person as opposed to strictly staying within salary
Risk Manager (5 - 6 Years) 70K - 80K 70K - 85K 50K - 70K 50K - 70K
guidelines. Lateral experience in specialist areas (Basel, Solvency, ICAPP, MifID) is still highly desirable
Risk Analyst 40K - 50K 40K - 55K 30K - 42K 30K - 42K
to companies especially if they are centralising the compliance function within a single approved person.
Risk Underwriter 35K - 50K 35K - 55K 28K - 45K 28K - 45K

While there is some argument that Compliance and Risk recruitment will peak in 2012 as a result of
new codes and regulations towards the end of 2011, the indication from clients and professionals is
that the long term health of the industry is good. Whilst there may be some levelling off in the overall
level of recruitment - we envisage a consistent and healthy base level of recruitment to continue well
into next year. An issue we expect to become more prevalent in 2012 surrounds basic qualification and
competency for compliance professionals. A greater focus on academic criteria and overall fitness will
likely impact the selection process and in some instances the requirement for pre-approval is likely to
be a difficult hurdle to overcome. Overall we expect a busy 2012 with similar or greater numbers of new
roles created as against 2011. In line with this, we expect the selection process to be more difficult to
navigate for candidates.

About Abrivia Compliance & Risk
Abrivia Legal, Compliance & Risk is managed by Robert Connolly LLB. Robert is well known within
the market and has a combined background in law and recruitment. Abrivia Compliance & Risk enjoys
a reputation as one Ireland’s leading regulatory recruitment teams and has strong connections to the
financial services, insurance and professional service industries.

13 | 2012 SALARY SURVEY Contact Abrivia Compliance & Risk: Tel 01 531 3724 Email robert@abrivia.ie

Human Resources
SALARY SURVEY

Abrivia Human Resources
Principal Consultant - Anne Coleman


SALARY SURVEY
Human Resources

2011 showed limited increases in vacancy numbers, however, on a positive note the stabilisation of the HR
HR Generalist E E E E
job market experienced in late 2010 did continue with a noticeable reduction in the number of redundancies
HR Director 80K - 130K 80K - 130K 80K - 110K 80K - 110K
in the profession. As a result, we saw a decline in the number of candidates available in the market to take
HR Manager 55K - 80K 60K - 80K 55K - 70K 55K - 70K
up contract roles in comparison to the high number of HR job seekers readily available for contract roles in
2009/2010. We also noticed an improvement in overall market confidence which led to the availability of more HR Business Partner 50K - 70K 55K - 70K 50K - 65K 50K - 65K

HR roles on a permanent basis, as opposed to fixed term contracts, and in turn some more natural movement HR Generalist 40K - 55K 45K - 55K 40K - 50K 40K - 50K
of permanently employed HR professionals moving to other permanent roles for career progression. A HR Officer 30K - 38K 30K - 40K 30K - 35K 30K - 38K
significant HR skill in demand in 2011 was Compensation & Benefits/Reward with a number of senior level HR Admin 22K - 27K 23K - 28K 22K - 26K 22K - 27K
professionals in this field moving to take on new roles. This demand led to a slight increase in salaries for Reward / Comp & Bens
these specialists. The other specialist skills sought after were in-house recruitment, talent development and
organisational development. On the flip side, competition for generalist HR roles at all levels remains strong.
Unfortunately, entry level and junior HR opportunities continue to be very limited. With many HR graduates
Specialist 40K - 55K 40K - 60K 40K - 50K 40K - 55K
unable to secure a role, it leaves them faced with the tough reality of securing a role outside their chosen field
of study. This has, however, led to a lack of candidates at the 2-3 years’ experience level. Administrator 28K - 33K 30K - 35K 27K - 32K 30K - 35K
Recruitment
Expectations for 2012 Manager 50K - 70K 55K - 75 50K - 65K 55K - 72K
Our expectations for the HR job market remain similar to the trends experienced for 2011 although it will be Specialist 30K - 50K 35K - 55K 30K - 45K 35K - 50K
very dependent on overall economic performance and confidence. We expect the number of permanent Administrator 22K - 30K 24K - 30K 22K - 28K 23K - 29K
roles on offer to increase, albeit marginally, provided general market confidence continues to grow. For the
L&D
generalist HR market, we expect competition for premium roles to continue in 2012. Many of our clients
Head of L&D 70K - 100K 75K - 105K 70K - 95K 70K - 95K
are using experience in similar roles / industries as a shortlisting criteria and we expect this practice to
remain common. Areas of specialism we expect to be in demand in 2012 will be Compensation & Benefits/
Reward, Change Management, Organisational Development and Talent Management. We do not expect Specialist 35K - 50K 38K - 55K 35K - 45K 35K - 48K

to see any significant base salary increases for HR professionals. We envisage a possible re-emergence of HR Consulting
performance bonuses which have been significantly lacking in the past few years. Manager 55K - 75K 60K - 80K 50K - 60K 50K - 72K
Senior Consultant 45K - 55K 48K - 57K 40K - 50K 40K - 52K
About Abrivia Human Resources Consultant 33K - 42K 35K - 45K 32K - 40K 32K - 43K
Anne Coleman manages Abrivia’s Specialist HR Recruitment division. Anne has over 10 years
Specialist Roles
experience in the Recruitment & HR Industries, has managed the HR team within one of Ireland’s largest
Head of OD 90K - 110K 90K - 120K 80K - 100K 90K - 110K
recruitment consultancies and has also gained experience within a HR Consultancy. Since establishing
IR/ER Manager 70K - 90K 65K - 95K 65K - 85K 65K - 85K
Abrivia’s HR division in early 2010, Abrivia has become one of the top consultancies associated with
recruiting for the HR profession in the Irish market. Our HR division recruits for generalist and specialist
HR roles, from Administrator to Director level and across the full spectrum of industries and sectors.

Contact Abrivia Human Resources: Tel 01 531 3723 Email anne@abrivia.ie

Insurance & Actuarial
SALARY SURVEY

Abrivia Insurance & Actuarial
Principal Consultant - Mark Egan


SALARY SURVEY

The Insurance Industry has been less affected by the type of fundamental transformations which have
General E E E E
changed the face of other sectors. Whilst the volume of new roles is at a three year high, redundancies
Operations Manager 80K - 115K 80K - 115K 75K - 110K 80K - 115K
and salary reductions still remain prevalent. On a more positive note, the insurance recruitment industry
Senior Underwriter 50K - 68K 50K - 70K 48K - 65K 48K - 68K
has seen a healthy growth in 2011. Whilst the industry has a long way to go to reach the heights of 2007,
I feel it is also important to note that more technical roles have seen a notable increase in recruitment and Underwriting Manager 50K - 60K 50K - 65K 48K - 55K 48K - 60K

remuneration. Underwriter 25K - 30K 25K - 30K 25K - 30K 25K - 30K
Claims Handler 25K - 34K 27K - 35K 25K - 34K 25K - 34K
Qualified actuary roles, particularly those with Solvency II and ICAAP experience, have proved most Loss Adjuster 26K - 40K 28K - 40K 26K - 35K 26K - 35K
difficult to fill during 2011. This in turn has lead to companies having to increase their salaries in order to Acc Handler 28K - 40K 28K - 40K 24K - 35K 24K - 35K
secure the services of suitable candidates. Apart from the more technical roles the insurance industry for
Acc Executive 35K - 50K 35K - 50K 28K - 45K 28K - 45K
2011 has remained relatively stagnant in terms of salaries, but on a more promising note the personal line
Personal Line Broker 34K - 54K 35K - 55K 30K - 50K 30K - 50K
brokers and insurance sales roles have occupied a large portion of our successfully placed candidates
Corporate Broker 30K - 55K 30K - 55K 28K - 45K 28K - 45K
this year. This is mainly due to the increased competition in the general insurance market and also peoples
willingness to shop around for more competitive premiums. In addition to this, companies based in Ireland Life & Pensions

which service the worldwide market have seen a significant growth during 2011, with a specific demand Senior Pensions Consultant 85K - 120K 85K - 120K 85K - 110K 85K - 120K
for candidates with relevant experience and a second language. Pensions Consultant 26K - 34K 30K - 38K 26K - 32K 28K - 34K
Pensions Admin 28K - 50K 28K - 50K 26K - 48K 26K - 48K
Expectations for 2012 Life Admin 25K - 35K 28K - 35K 24K - 34K 26K - 35K
It is hard to predict what 2012 will bring. Feedback from our clients is generally positive with an indication
Actuarial
that several entities who did not hire throughout 2011 are expecting growth during 2012. Areas with a need
Pricing Specialist 85K - 105K 90K - 110K 80K - 100K 85K - 105K
for a more technically qualified candidate and also companies with a more international aspect to their
Chief Actuary 111K - 176 120K - 190K 105K - 170K 113K - 180K
business will continue to hire on a consistent basis, but importantly the domestic market should see a good
level of hiring this year which in turn should broaden the options available to candidates. Manager 98K - 125K 105K - 135K 92K - 119K 100K - 129K
Qual Actuary 80K - 100K 90K - 110K 65K - 85K 75K - 95K
About Abrivia Insurance & Actuarial NQ Actuary 65K - 88K 72K - 95K 48K - 71K 55K - 79K
Abrivia Insurance and Actuarial has been established in the market for the past 7 years, with clients Trainee Actuary 30K - 45K 30K - 45K 30K - 45K 30K - 45K
ranging from small to medium brokers to large multinational insurers. Mark Egan is the Insurance and
Actuarial Recruitment Consultant for Abrivia. Mark has a number of years experience in the Insurance
industry, having worked for some of the market leading brokerages in the general insurance market.

Contact Abrivia Insurance & Actuarial: Tel 01 531 3728 Email mark@abrivia.ie

IT & Telecoms
SALARY SURVEY

Abrivia IT & Telecoms
Principal Consultant - Cormac Moore
Recruitment Consultant - Peter Domican


SALARY SURVEY
IT & Telecoms Permanent

2011 was a buoyant year for the IT industry and for professionals working within the industry. One
Senior Appointments E E E E
merely has to look at the consistent stream of weekly notices of new IT jobs being announced, to realise
CTO 90K - 140K 100K - 150K 80K - 130K 90K - 140K
the strength of the industry in Ireland at the moment. The industry’s strengths also highlighted some
Software Development Manager 75K - 120K 80K - 130K 70K - 110K 75K - 120K
of its current weaknesses; the most pronounced being the lack of skilled candidates available to take
up many new roles created in 2011. This could become a chronic problem in the future if the numbers Programme Manager 70K - 100K 75K - 100K 65K - 90K 70K - 100K

of students taking up IT courses remains at its already dangerously low levels. 2011 followed a similar Project Manager 50K - 85K 55K - 90K 45K - 75K 50K - 85K
pattern to 2010 with an upward movement in remuneration for IT professionals. Software Developers Infrastructure/Support Manager 40K - 80K 45K - 85K 40K - 75K 40K - 80K
such as Java and .NET Developers were particularly sought after, resulting in significant changes Business Analyst 40K - 70K 45K - 75K 35K - 65K 40K - 70K
to their salaries and daily rates. People working in areas in IT that had not experienced increases Systems Analyst 40K - 70K 45K - 75K 35K - 65K 40K - 70K
since 2008 also saw their fortunes changing for the better in 2011. Infrastructure/Support and Project
Development & Design
Management/Business Analysis professionals would be included in this category. By the end of the
Technical Architect 50K - 100K 55K - 110K 50K - 90K 50K - 100K
2011, with many IT jobs unfilled for months and the significant increase in contract roles being made
Java/J2EE 30K - 80K 35K - 90K 30K - 70K 30K - 80K
available, the demand for IT professionals far exceeds the supply.
VB/.NET/C# 30K - 80K 35K - 90K 30K - 70K 30K - 80K

Expectations for 2012 C/C++ 28K - 60K 30K - 70K 25K - 55K 28K - 60K
On the face of it, 2012 is likely to follow a similar path to 2011. Since 2000, there have been too few Oracle/SQL 30K - 70K 35K - 75K 30K - 60K 30K - 70K
people completing IT third level courses in Ireland. There is a genuinely dangerous skill shortage in Datawarehousing/Business 30K - 80K 35K - 90K 30K - 70K 30K - 80K
the IT industry currently. With the need for IT professionals likely to remain as high, if not higher, than Intelligence
in 2011, increases in salaries and daily rates will be expected to continue in 2012. The major danger Web Development 30K - 65K 30K - 70K 25K - 60K 30K - 65K
to a downward projection in this forecast would be changes brought by the overall economy. With the Mainframe 30K - 60K 30K - 60K 25K - 50K 25K - 50K
Eurozone and world outlook looking extremely volatile as we face into 2012, the pillar of Irish sectors Infrastructure/Support
that is the IT industry could be adversely affected by events outside of its control.
Helpdesk/Desktop Support 25K - 45K 25K - 45K 22K - 40K 22K - 40K
Systems Administrator 30K - 50K 35K - 55K 28K - 45K 30K - 50K
About Abrivia It & Telecoms
UNIX/Linux Admin 30K - 60K 35K - 65K 30K - 55K 30K - 60K
Abrivia IT and Telecoms specialises in the placement of permanent and contract IT and Telecoms
professionals across the public and private sectors with many of Ireland’s leading companies. Abrivia Network Specialist 30K - 70K 35K - 75K 30K - 65K 30K - 70K

IT and Telecoms is managed by Cormac Moore. Cormac, a BComm graduate, has over 10 years Security Specialist 30K - 70K 35K - 75K 30K - 65K 30K - 70K
experience in IT recruitment with companies such as IBM, Sun Microsystems, Select Australia, IT Virtualisation Specialist 30K - 70K 35K - 77K 30K - 65K 30K - 70K
Alliance, Eden Recruitment and Verkom Recruitment. Having worked in internal recruitment roles, Database Administrator 30K - 65K 35K - 70K 30K - 60K 30K - 65K
IT management consulting positions as well as with some of Ireland’s leading recruitment agencies,
Cormac has a wide breath of experience and success in helping organisations find key IT resources to
drive their business forward.

Contact Abrivia IT & Telecomsl: Tel 01 531 3726 Email cormac@abrivia.ie

SALARY SURVEY SALARY SURVEY
IT & Telecoms Permanent IT & Telecoms contract
Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012 Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012
ERP/CRM – Permanent E E E E Development & Design E (Daily Rate) E (Daily Rate) E (Daily Rate) E (Daily Rate)
SAP Functional Consultant 35K - 70K 40K - 75K 30K - 65K 35K - 70K Technical Architect 400 - 700 450 - 800 350 - 600 400 - 700
SAP ABAP Programmer 35K - 65K 40K - 70K 30K - 60K 35K - 65K Java/J2EE 250 - 600 300 - 700 250 - 500 250 - 600
Oracle Financials Business 35K - 70K 40K - 75K 30K - 65K 35K - 70K VB/.NET/C# 250 - 600 300 - 700 250 - 500 250 - 600
Analyst
C/C++ 250 - 550 300 - 600 250 - 500 250 - 550
Oracle Financials Technical 35K - 65K 40K - 70K 30K - 60K 35K - 65K
Consultant Oracle/SQL 250 - 600 300 - 700 250 - 500 250 - 600

ERP (Other) Consultant 30K - 60K 35K - 65K 25K - 55K 30K - 60K Datawarehousing/Business 250 - 600 300 - 700 250 - 500 250 - 600
Intelligence
Navision Consultant 35K - 65K 40K - 70K 30K - 60K 35K - 65K
Web Development 200 - 450 250 - 500 200 - 400 200 - 450
CRM Consultant 30K - 65K 35K - 70K 30K - 60K 30K - 65K
Mainframe 200 - 400 200 - 400 200 - 350 200 - 350
QA/Testing/Localisation
Infrastructure/Support
Test/QA Manager 45K - 65K 50K - 70K 40K - 60K 45K - 65K
Helpdesk/Desktop Support 150 - 300 150 - 300 120 - 250 120 - 250
Test/QA Team Leader 40K - 55K 45K - 60K 35K - 50K 40K - 55K
Systems Administrator 200 - 350 250 - 400 180 - 300 200 - 350
QA Engineer 25K - 50K 30K - 55K 22K - 45K 25K - 50K
UNIX/Linux Admin 250 - 400 250 - 450 200 - 350 250 - 400
Localisation Engineer 22K - 40K 22K - 40K 22K - 40K 22K - 40K
Network Specialist 250 - 450 250 - 500 200 - 400 250 - 450
Security Specialist 250 - 450 250 - 500 200 - 400 250 - 450
Virtualisation Specialist 250 - 450 250 - 500 200 - 400 250 - 450
Database Administrator 250 - 450 250 - 500 200 - 400 250 - 450
ERP/CRM – Contract
SAP Functional Consultant 300 - 600 300 - 650 250 - 550 300 - 600

SALARY SURVEY SAP ABAP Programmer
Oracle Financials Business
300 - 600
300 - 600
300 - 650
300 - 650
250 - 550
250 - 550
300 - 600
300 - 600
IT & Telecoms contract Analyst
Oracle Financials Technical 300 - 600 300 - 650 250 - 550 300 - 600
Consultant
Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012 ERP (Other) Consultant 250 - 550 300 - 600 250 - 500 250 - 550
Senior Appointments E (Daily Rate) E (Daily Rate) E (Daily Rate) E (Daily Rate) Navision Consultant 300 - 600 300 - 650 250 - 550 300 - 600
CTO 500 - 1,000 600 - 1,100 500 - 900 500 - 1,000 CRM Consultant 300 - 550 300 - 650 250 - 500 300 - 550
Software Development Manager 400 - 900 500 - 1,000 400 - 800 400 - 900 QA/Testing/Localisation
Programme Manager 400 - 800 450 - 900 400 - 700 400 - 800 Test/QA Manager 250 - 500 300 - 550 200 - 450 250 - 500
Project Manager 300 - 750 350 - 800 250 - 650 300 - 750 Test/QA Team Leader 200 - 400 250 - 450 200 - 350 200 - 400
Infrastructure/Support Manager 250 - 700 300 - 750 250 - 600 250 - 700 QA Engineer 150 - 350 200 - 400 150 - 300 150 - 350
Business Analyst 250 - 600 300 - 700 200 - 550 250 - 600 Localisation Engineer 100 - 250 100 - 250 100 - 220 100 - 220
Systems Analyst 250 - 600 300 - 700 200 - 550 250 - 600

Contact Abrivia IT & Telecomsl: Tel 01 531 3726 Email cormac@abrivia.ie

Legal
SALARY SURVEY

Abrivia Legal


SALARY SURVEY
Legal

Certain sectors of the legal market improved during 2011 with a higher number of firms actively recruiting
Private Practice E E E E
into several practice sectors. This contrasts to the legal market in general which is still experiencing
Salary Partner 95K - 165K 97K - 165K 80K - 105K 80K - 105K
generally lower salaries for fee earners despite performance expectations still being high. Overall in 2011
7PQE + 78K - 93K 87K - 96K 60K - 80K 60K - 77K
we witnessed a significant increase in the number of new practice positions created, and unlike 2010 –
many of these positions were at more junior levels. Despite this the number of roles being created is still 5PQE + 62K - 75K 67K - 82K 56K - 74K 56K - 74K

some way off the peak of the market 4-5 years’ ago. The in-house market mirrored 2010 in that a steady 3PQE + 44K - 67K 58K - 70K 40K - 53K 40K - 55K
number of new roles were created, many of which were contract positions. A number of senior industry 1 - 2PQE 38K - 60K 42K - 63K 30K - 49K 30K - 49K
appointments were made this year which is highlighted by an increase in the upper band of remuneration NQ 30K - 50K 36K - 54K 28K - 42K 28K - 42K
for positions like Head of Legal / General Counsel. Reflecting on the year gone by, things have improved Trainee Salaries 24K - 36K 26K - 38K 23K - 27K 23K - 27K
faster than we predicted this time last year, both in terms of the number of solicitors for whom we found
Legal Executive 24K - 35K 28K - 35K 23K - 30K 23K - 30K
roles, the experience levels sought and the remuneration companies in some circumstances were
Co Sec Manager 50K - 80K 50K - 80K 35K - 55K 35K - 55K
prepared to offer. In light of this trend– we are setting higher expectations for 2012.
Co Sec 3+ 35K - 45K 35K - 45K 27K - 35K 27K - 35K

Expectations for 2012 NQ Co Sec 28K - 32K 28K - 35K 23K - 28K 23K - 28K

The larger corporate firms showed that the re-bound towards the end of 2010 was not to be short lived and Trainee Co Sec 24K - 28K 25K - 28K 23K - 25K 23K - 25K
while things remain tight, optimism is far higher, with a greater percentage of firms in the top 30 indicating Industry
that they would make growth hires next year. A number of our clients have engaged with us this year with Head of Legal 90K - 155K 90K - 167K 80K - 135K 80K - 140K
respect to salary benchmarking queries and this may indicate that greater emphasis is being placed on General Counsel 78K - 115K 75K - 128K 65K - 95K 60K - 95K
reward as firms compete for lawyers with impressive billing records. From an in-house perspective – 2012
Senior Legal Advisor 60K - 90K 60K - 90K 56K - 74K 56K - 74K
should be an interesting year as more solicitors cross specialise in the areas of compliance and regulatory
Junior Legal Advisor 40K - 65K 45K - 72K 35K - 50K 35K - 50K
law. We expect that a greater number of solicitors will move in-house under the title of compliance in 2012
Company Secretary 70K - 98K 70K - 96K 30K - 49K 30K - 49K
than previously, but the possible levelling off we have seen in the number of “due diligence / security review”
positions may mean that numbers do not change dramatically across the market. Assistant Co Sec 50K - 70K 50K - 65K 28K - 42K 28K - 42K
Junior Co Sec 30K - 40K 30K - 40K 23K - 27K 23K - 27K
About Abrivia Legal
Abrivia Legal is managed by Robert Connolly LLB. Robert is well known within the legal market and has
a combined background in law and recruitment. Robert works for the leading practice firms in Ireland
and has a strong network of industry clients producing requirements for legal professionals at all levels
from newly qualified to Equity Partner and Head of Legal.

Contact Abrivia Legal: Tel 01 531 3724 Email robert@abrivia.ie

Office Support
SALARY SURVEY

Abrivia Office Support
Principal Consultant - John Mansell


SALARY SURVEY
Office Support

In 2011 temporary rather than permanent hires were preferential due to the uncertainty that continued
Office Support E E E E
in the Irish economy throughout the year. This was notable within large organisations in the Insurance,
Executive Assistant 35K - 55K 35K - 55K 33K - 35K 33K - 35K
Financial and Banking industries, as the practice of taking in temporary staff to cover holidays and long
Personal Assistant 30K - 50K 30K - 50K 33K - 35K 33K - 35K
term sick leave returned to the market place. This coupled with temporary staff hired to cover project
driven requirements accounted for the increase in temporary staff being employed. Opportunities for Receptionist 20K - 28K 20K - 32K 23K - 25K 23K - 25K

well qualified and flexible data entry, sales support and strong administrators also remained available Office / Admin Manager 30K - 45K 30K - 45K 28K - 30K 28K - 30K
across all sectors. Secretaries 20K - 40K 20K - 40K 24K - 26K 24K - 26K
Data Entry Clerks 20K - 27K 20K - 30K 20K - 22K 20K - 24K
Traditional areas such as legal, accountancy, insurance and banking secured professional and Administrators 21K - 33K 21K - 35K 23K - 25K 23K - 26K
experienced PA’s on longer rather than short term contracts. These new working conditions allowed
Office Clerk 20K - 28K 20K - 28K 20K - 22K 22K - 24K
for greater flexibility for both companies and candidates. Salaries for temporary and contract staff
Customer Services 20K - 28K 20K - 28K 22K - 24K 22K - 24K
have remained stable, with increases for high level operational managers and experienced personal / Representative
executive assistants.
Legal Secretaries 22K - 34K 22K - 36K 22K - 24K 24K - 26K

2012 will continue in a similar vein as 2011 with a large focus again on recruiting sales support, sales
administration and data entry staff. Clients will not only seek to hire candidates with the right attributes
but will also look for people with strong commercial acumen who can add value to the business now
and at a future date.

There will be a slight increase in permanent hires due to the new agency directive that was introduced
during 2011, however, on the reverse this may have a negative effect on the temporary market.

About Abrivia Office Support
Abrivia‘s Office Support Team specialises in the placement of permanent, temporary and contract office
support professionals across the public and private sectors with many of Ireland’s leading companies.

Contact Abrivia Office Support: Tel 01 531 3727 Email john@abrivia.ie

Sales & Marketing
SALARY SURVEY

Abrivia Sales & Marketing
Principal Consultant - John Mansell


SALARY SURVEY
Sales & Marketing

2011 proved a much stronger sales recruitment market than 2010. The increase in recruitment,
Sales ICT E E E E
particularly by large and industry leading companies within the ICT, B2B, FMCG, Financial Services
Sales Director 100K - 160K 100K - 160K 120K - 122K 130K - 132K
and Medical sectors , which started during the last quarter of 2010 continued right throughout 2011. It
Sales Account Director 70K - 100K 75K - 110K 85K - 87K 85K - 87K
was notable that larger companies were recruiting additional resources within their Sales & Marketing
teams at all levels. This owed much to increased confidence across various industry sectors with the Sales Manager 55K - 80K 60K - 80K 60K - 62K 60K - 62K

exception being Engineering and Construction. The Sales & Marketing sector during the first half of Corporate Account Manager 50K - 60K 50K - 70K 55K - 57K 55K - 57K
2011 remained an employers’ market but this changed notably during the final quarters where there was Account Manager 38K - 60K 35K - 60K 43K - 45K 40K - 42K
a recognisable shortage of skilled professionals on the move at all levels. This shortage was apparent Business Development Manager 35K - 55K 35K - 60K 45K - 47K 45K - 50K
as companies’ recruitment and selection processes were largely focused on selecting candidates that Internal Account Manager 28K - 35K 26K - 35K 28K - 30K 28K - 30K
have prior or current industry knowledge and experience. Basic salaries in 2011 remained consistent
Telesales - Outbound 25K - 32K 25K - 34K 25K - 27K 26K - 28K
with 2010 levels with only some very minor increases as companies opted to provide a more rewarding
Telesales - Inbound 23K - 28K 23K - 28K 24K - 26K 24K - 26K
bonus, commission and performance based package.
Marketing ICT

Expectations for 2012 Marketing Director 75K - 110K 75K - 100K 80K - 82K 80K - 82K

The expectations for 2012 will follow a similar pattern to 2011 with the ICT, FMCG, Financial Services Marketing Manager 60K - 80K 60K - 80K 65K -67K 60K - 62K
and Medical sectors continuing their current recruitment trend. These sectors will face a continued PR / Communications Manager 50K - 70K 50K - 70K 55K - 57K 55K - 57K
challenge in sourcing the right candidates. The B2B sector will remain open to selecting candidates Product / Brand Manager 45K - 70K 45K - 65K 50K - 52K 50K - 52K
that have worked in alternative sectors and will hire based on candidate’s personality, ability, proven Marketing Executive 28K - 50K 28K - 50K 38K - 40K 40K - 42K
sales and marketing achievements. Turnover in staff will also remain low as companies and industries
Sales Services / B2B
continue to stabilise but with an added focus on growth within sales and marketing teams during 2012.
Sales Director 100K - 160K 100K - 160K 130K - 132K 130K - 132K
Due to the shortage of candidates that are willing to move within the same industry sectors, 2012
National Sales Manager 75K - 95K 70K - 100K 80K - 82K 80K - 82K
will encourage companies to increase basic salaries and bonus packages. This will need to happen;
otherwise companies will not be able to compete with their competitors for staff. This will also force Regional Sales Manager 55K - 80K 50K - 80K 64K - 66K 65K - 67K

employers to re-evaluate their current selection criteria and break the current trend as the shortage Key Account Manager 45K - 60K 45K - 60K 48K - 50K 50K - 52K
continues. Business Development Manager 38K - 50K 40K - 50K 45K - 47K 45K - 47K
Telesales - Outbound 23K - 28K 25K- 28K 25K - 27K 25K - 27K
About Abrivia Sales & Marketing Telesales - Inbound 22K - 28K 22K - 28K 23K - 25K 23K - 25K
Abrivia Sales & Marketing is managed by John Mansell. John is highly regarded across various industry
sectors within the UK & Ireland. John has been recruiting Sales & Marketing professionals at all levels for
over 10 years. The Sales & Marketing team offer bespoke recruitment solutions to a range of indigenous
and multinational clients across the whole of Ireland. We have been retained by international clients
to work on overseas recruitment engagements for the UK, Germany and the US. While we are a local
recruitment consultancy we have a global reach.

Contact Abrivia Sales & Marketing: Tel 01 531 3727 Email john@abrivia.ie

SALARY SURVEY
Sales & Marketing
Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012 Sector Dublin 2011 Dublin 2012 Regional 2011 Regional 2012
Marketing Services B2B E E E E Marketing Med Pharma E E E E

Marketing Director 75K - 100K 75K - 100K 78K - 80K 78K - 80K Marketing Manager 54K - 70K 55K - 70K 58K - 60K 58K - 60K
Marketing Manager 55K - 80K 55K - 80K 53K - 55K 53K - 55K Brand Manager 45K - 65K 45K - 65K 48K - 50K 48K - 50K
PR / Communications Manager 50K - 70K 50K - 70K 53K - 55K 53K - 55K Product Manager 45K - 65K 45K - 75K 58K - 62K 60K - 62K
Product / Brand Manager 44K - 65K 45K - 65K 50K - 52K 50K - 52K Sales FS / Insurance
Marketing Executive 25K - 50K 25K - 50K 33K - 35K 33K - 35K Account Manager / Director 100K - 110K 100K - 120K 100K - 105K 100K - 105K
Sales FMCG Area Sales Manager 60K - 85K 60K - 85K 78K - 80K 78K - 80K
Sales Director 60K - 80K 60K - 80K 63K - 65K 63K - 65K Sales Manager 55K - 80K 55K - 80K 58K - 60K 63K - 65K
National Sales Manager 50K - 70K 50K - 80K 63K - 65K 63K - 65K Business Development Manager 50K - 80K 50K - 80K 63K - 65K 63K - 65K
Regional Sales Manager 50K - 60K 50K - 60K 56K - 58K 56K - 58K Sales Representative 42K - 55K 42K - 55K 45K - 47K 45K - 47K
Key Account Manager 45K - 55K 40K - 60K 48K - 50K 48K - 50K Telesales 25K - 30K 25K - 30K 24K - 26K 24K - 26K
Territory Manager 30K - 45K 30K - 45K 36K - 38K 38K - 40K Marketing FS / Insurance
Sales Representative 28K - 37K 25K - 38K 32K - 34K 30K - 32K Marketing Manager 50K - 70K 50K - 70K 63K - 65K 63K - 65K
Van Sales 25K - 35K 25K - 35K 30K - 32K 30K - 32K Brand Manager 40K - 65K 40K - 65K 48K - 50K 48K - 50K
Merchandiser 20K - 27K 20K - 27K 23K - 35K 23K - 25K Product Manager 40K - 80K 40K - 80K 48K - 50K 48K - 52K
Telesales 20K - 26K 20K - 26K 20K - 22K 20K - 22K Sales Construction & Engineering
Marketing FMCG Sales Manager 40K - 70K 40K - 70K 58K - 60K 48K - 55K
Marketing Manager 50K - 70K 50K - 70K 53K - 55K 53K - 55K Area Sales Manager 35K - 50K 35K - 50K 38K - 40K 33K - 38K
Brand Manager 45K - 60K 45K - 60K 48K - 50K 48K - 50K Business Development Manager 32K - 45K 32K - 45K 38K - 40K 36K - 38K
Assistant Brand Manager 35K - 60K 35K - 60K 43K - 45K 43K - 45K Sales Representative 32K - 45K 30K - 45K 38K - 40K 36K - 38K
Category Analyst 30K - 50K 30K - 50K 38K - 40K 38K - 40K Telesales 22K - 30K 22K - 30K 21K - 23K 21K - 23K
Sales Med Pharma Marketing Construction & Engineering
Sales Director 60K - 90K 60K - 100K 68K - 70K 68K - 70K Marketing Manager 55K - 70K 55K - 70K 58K - 60K 58K - 60K
National Sales Manager 45K - 70K 45K - 70K 53K - 55K 55K - 57K Marketing Executive 30K - 50K 30K - 50K 40K - 42K 40K - 42K
Account Manager 45K - 55K 45K - 55K 48K - 50K 48K - 50K
Business Development Manager 37K - 50K 38K - 50K 38K - 40K 40K - 42K
Sales Representative 28K - 45K 28K - 45K 35K - 37K 37K - 40K
Telesales 25K - 32K 25K - 32K 23K - 25K 23K - 25K

Contact Abrivia Sales & Marketing: Tel 01 531 3727 Email john@abrivia.ie

2012 Salary Survey
Salary rates listed cover basic salaries only and do not include bonus payments
or benefits, unless specifically stated otherwise. This is due to the variety of ways in
which companies manage employee reward.

PROFESSIONAL SERVICES TECHNICAL SERVICES COMMERCIAL SERVICES
GROUP GROUP GROUP

Accountancy, Finance & Tax IT Human Resources

Legal, Compliance & Risk Telecoms Sales & Marketing

Office Support & Customer
Service

Regus House, Harcourt Centre, Harcourt Road, Dublin 2.
Telephone: +353 1 531 3720
Email: info@abrivia.ie
www.abrivia.ie

Abrivia Recruitment Specialists does not make any warranties or representations regarding the use, validity, accuracy or reliability of, or the result of the use of, or otherwise respecting, the content of this salary
survey. The content of this salary survey is provided ‘as is’ without warranties of any kind either express or implied (including but not limited to fitness for purpose, merchantability, particular quality, etc.). Abrivia
Recruitment Specialists will not be liable for any damage of any kind arising out of or relating to use of or inability to use this information, including but not limited to for incidental, indirect, punitive, special or
consequential damage of any kind. The limitations stated in this disclaimer shall apply to the fullest extent possible, but shall not operate, be interpreted to or attempt to exclude or limit Abrivia Recruitment
Specialist liability for death or personal injury caused by Abrivia Recruitment Specialists negligence or as otherwise prohibited by the applicable law.

2012 Accountancy Salary Survey

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to 2012 Accountancy Salary Survey

Similar to 2012 Accountancy Salary Survey (20)

2012 Accountancy Salary Survey