Beyond the Internet of Things

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Scalable Social Business Models in a Sensor-Rich, Fully Connected World - Peter Coffee presentation at salesforce.com executive event in New York City, 26 Feb 2013

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Over a span of 30-something years, the CPU speed of a mainstream personal computer has grown by less than a factor of one thousand -- while the connectivity bandwidth that people expect (in workplace, home, and even in mobile activities) has grown 200 times that much. If we called them "(inter)personal connectors," we might be capturing more correctly the role of the "PC" and its descendants in our lives -- but in most organizations, we still treat IT more as a discipline of automation and calculation and archival than as a medium of connection and collaboration. Peter Coffee shares current research and a global perspective on what it means for the Salesforce community to take the lead in repurposing and reculturing the modern era's defining technology.

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Presented as keynote to GTEC 2014 in Ottawa, 28 October 2014 by Peter Coffee of Salesforce A “cloud computing” conversation used to be a plan to cut IT costs and accelerate project schedules. Today, it’s becoming a citizen-driven discussion of improving the visibility, availability and accountability of every institution of modern life — in a world where people have a whole new level of power to discover, share, and collaborate in identifying and confronting challenges as well as pursuing new opportunities. Not merely the execution, but even the basic mission, of government and other organs of society is in the crosshairs. Peter Coffee brings salesforce.com’s global perspective, as thrice-named “World’s Most Innovative Company” (Forbes), to share with theGTEC community and to offer opportunities for action.

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Connected things are quickly expanding, beyond their traditional scope of industrial plumbing and their recent emergence as lifestyle novelty, to become a global and everyday norm. After the revolution comes the need for sustainable operation: what's involved in assuring that today's Internet of Factories, Internet of Transactions, and emerging Internet of Personal Devices can scale to the demands of billions of people and tens of billions of everythings? Peter Coffee, VP for Strategic Research at salesforce.com inc., examines the challenges and highlights the opportunities for robust and responsible leadership in the world that's taking shape today.

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If someone thinks that they can create differentiating value by starting at the level of what you sell, at a cost that enables them to sell the result, then you are - to them - a platform. Too much lower, you're plumbing. Above that level, you're a competitor or an irrelevant product. What should a platform provide today, as 24x7 connected people want trustworthy access to data and command of useful function?

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The cloud is now the mainstream. Congratulations. That means it’s no longer special to be cloudy. What’s needed now is a re-thinking of what IT does. Let legacy IT incumbents relocate the past century’s silos to the past decade’s server farms. The salesforce.com community is already re-inventing business processes, around the informed and elevated expectations of cloud-native collaborative customers and their connected things. Peter Coffee shares a global perspective on present facts, near-term implications, and the opportunities and challenges of continued leadership above the cloud. Presented as opening keynote at Midwest Dreamin' 2014 in Chicago by Peter Coffee of salesforce.com inc.

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