This document discusses how to build an application in the field of big data. It notes that collecting data is just the beginning and that big data comes in volumes, velocities, and varieties. Examples are given of sports analytics conferences and how analytics can be used to make sports safer and better understand fans to cater to them. Sports organizations like the Oakland A's and New York Yankees are mentioned to show analytics being used despite budget differences. The document concludes by emphasizing that big data should inform rather than dictate to industries like sports.

1. КАК ПОСТОРОИТЬ
ПРИЛОЖЕНИЕ
В СФЕРЕ BIG DATA
СЕРГЕЙ ПОДШИВАЛИН / ДИРЕКТОР ПО РАЗВИТИЮ МОБИЛЬНЫХ ПРОДУКТОВ RAMBLER & CO
ПАВЕЛ ЛИСКИН / ВИЦЕ-ПРЕЗИДЕНТ ПО МЕЖДУНАРОДНОМУ РАЗВИТИЮ БИЗНЕСА КОМПАНИИ
НОВЫЙ ДИСК И ОСНОВАТЕЛЬ ПРОЕКТА ROSTER

2. 2.5 quintillion bytes of data per day

3. Theory without data is groundless, but
data without theory is just
uninterpretable
Immanuel Kant

4. OAKLAND A'S VS NEW YORK YANKEES
$40 MLN VS $140MLN
BOTH IN PLAYOFFS 2002 AND 2003

5. CREATING DATA IS ONLY THE
BEGINNING OF THE DATA
LIFECYCLE

6. VOLUME
VELOCITY
VARIETY

7. MIT SLOAN SPORTS ANALYTICS
CONFERENCE IN BOSTON
THE SPORTS ANALYTICS INNOVATION
SUMMIT IN LONDON

8. Collect - Analyze - Build a funnel
Make sports safer ($)
The better you know fans, the better you can cater them ($$)
Synthesize data to make split-second decisions ($$$)

9. $710 MILLION FOR THREE FITNESS
APP COMPANIES

10. One out of every five people in the U.S. are in the UA network
57 percent of registered users are in the U.S.
72 million women are registered on the UA platform
300 engineers working on UA's digital strategy

11. Don't forget to sell shirts and shoes!
Kevin Plank, CEO Under Armour

12. Wearable devices reduce rugby injury
Athletes respond more emphatically to humans
Big Data is to inform the sport industry, not dictate to it

13. СЕРГЕЙ ПОДШИВАЛИН
ПАВЕЛ ЛИСКИН
Спасибо за внимание!
www.roster.moscow/ sergey.podshivalin pavel.liskin