Watch this presentation to learn about the Brazilian Candidate Triangle. This presentation is based on the thoughts of Paulo Dalla Nora Macedo, an experienced entrepreneur-executive with a demonstrated history of implementing, developing, and consolidating businesses in emerging markets. For more information, follow him on Twitter.

1. The Brazilian
Candidate Triangle
PAULO DALLA NORA MACEDO

2. 1. The quality of work is constrained by the project’s
budget, deadlines, and scope (features).
2. The project manager can trade between
constraints.
3. Changes in one constraint necessitate changes in
others to compensate, or quality will suffer.
It is widely accepted in management theory that
managers must consider some restrictions when
making decisions. One of the most usual constraints
is the project management triangle, used since 1950.
The rationale is based on three pillars:

3. Characteristics of this year’s
Brazilian presidential election
candidates:
1. Political capability is constrained by the
economic agenda and its liberal commitment.
2. The electors can trade between constraints
when choosing candidates.
3. Changing one constraint means changing
the candidate.

4. I am not advocating constraints
between the concepts
themselves. Still, to pick from
the majority of the candidates,
you have to trade between
these constraints.
So the relevant question is: What
will be crucial for Brazil after
Bolsonaro? The answer depends
on who you ask: The business and
economic crowd will emphasize
the economic agenda, while
political fauna will emphasize the
candidate’s political capabilities.
That difference lies diagnosing
the Gordian knot of today’s
Brazil: economy or politics? The
two go hand to hand and can
feed into each other for good or
bad; however, different groups
see that the order matters in
today’s Brazil.

5. Suppose the USA is a good proxy for Bolsonaro’s legacy. In that case, I
tend to side with the political fauna: The latest US polls suggest that
around 1/3 of Americans lack faith in the US democratic system. They
are unsure that their votes will be counted in the future, do not think
Biden was fairly elected, and believe violence against the government
is justified. That is primarily due to Trump’s legacy, Bolsonaro’s model
and inspiration.

6. It is undoubtedly excruciatingly challenging to prosper economically while alienating such a big part of
society. The country has to heal this wound first. An optimal candidate would do both simultaneously:
political reconciliation and economic planning aligned with future global challenges.
Sadly there is no optimum state in politics, much less in the scorched earth of the Brazilian field.
As a result, Brazil will have to deal with the Brazilian Candidate Triangle.

7. THANK YOU
THANK YOU
THANK YOU