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Victoria Seals 2011_cpg2
- 3. About The Victoria Seals & The GBL • The Victoria Seals – Member of the Golden League of Baseball – Established in Victoria in 2008, by the Parker Family • past owners of AAA Cannons (Farm Team to Seattle Mariners) and Current owners of the WHL’s Regina Pats) – Seals will play 88 total games, (not including Playoffs). 44 games are at Home (Royal Athletic Park ‐ Victoria). – Stadium Seating capacity = 4,000 – Seals Owner/GM , Darren Parker was voted the GBL’s “Executive of the Year” 2009 – Victoria Seals have sold 4 contracts in 3 Seasons to Major League Baseball – 6 Seals players were voted into the past 2 GBL All Star Games – The Seals placed 2nd in League attendance in their inaugural Season, and 3rd in 2010 (by less than 100 fans!) • The Golden League of Baseball – The GBL is an Established Professional Baseball League in California, Nevada, Arizona, & Western Canada – Over 120 players have had their Contracts purchased by MLB Teams in the last 6 years. – Boasts over 70 ex‐Major Leaguers' who have played & coached in the League – Entering into the 7th Season, over 2.5 Million fans have turned the turnstiles in the GBL – Teams from the Golden League are competitive at a “AA” MLB Affiliate Level – Total 10 teams including the recent expansion to Maui 2010 Teams of the GBL Edmonton, AltaMaui, HA Chico, CA Yuma, AZ Calgary, Alta. Orange County, CA Tucson, AZTijuana, MX
- 4. The Victoria Seals, in just two seasons, have established themselves as significant player in Victoria entertainment. The organizations gives every aspect of their operation a first‐class sheen.” “As a member of the media community, I see the club actively contributing to the community and provide real value to their partners.” Dave Sawchuk DJ/Music Director In addition dominating local sports coverage, the Seals have recognized media attention beyond their market, in the following Provincial and National publications: The Victoria Seals are FAST becoming one of the most popular, recognizable Sports Franchises (& brands) on Vancouver Island! “The Seals made the Ballpark THE PLACE TO BE on a beautiful summer night, and their game‐ day presentation made for great television! “ “We look forward to more coverage next season and can't wait to team up to promote this great product!“ Jordan Cunningham Sports Anchor:
- 5. 2010 Attendance Victoria Seals “By the numbers” ‐ 2010 Avg. Nightly Attendance Avg. Monthly Visitors to Victoriaseals.ca July 27th 2010 single game attendance record! growth % from 2009 attendance “Minor League attendance has exploded ‐ from 12.3 million in 1980 to (gulp) 43.3 million last year. The minor leagues are now officially cool. And getting cooler.” ‐ ESPN.com USA Today described minor league baseball as the fastest growing sport in the North America, Why? Affordable family entertainment makes for loyal fans! Marketing Partner Renewal Rate
- 6. Demographic Snapshot: 58% 42% Gender Male Female 26% 18% 20% 18% 11% 7% Age 56+ 46‐55 36‐45 26‐35 18‐25 17 & under 35% 58% 5% 2% Marital Status Single Married Divorced Widowed 42% 11% 15% 9% 7% 16% Annual Income 60k+ 50‐60k 40‐50k 30‐40k 20‐30k under 20k 55% 18% 17% 7% 3% Children Per Household 0 1 2 3 4 + • Affluence: 53% of Seals fans annual income is greater than 50k/year • Young Families: approx. 39% of Seals fans are prime 18‐36 with where almost half of those have at least one child at home. • 36% of Seals Fans are Business Professionals, 14% Retired, 10% are in Management.
- 8. Build your Business Through Sport! Showcase your business a captive audience of over 100,000 Victoria Seal Fans this Summer! Reach Out & Develop a Bond to your Community Associate your Brand with a Safe, Family Friendly Product Consistent messaging creating Higher Recall & Retention 3 to 4 hours a night @ 45 home games = over 150 hours of QUALITY IMPRESSIONS! Gain Competitive Advantage & Positioning in a Market Raise your Profile at a Community Level! The Marketing “Field of Play” • Premium Print Ads • Outfield Signage • In‐Field Signage • On‐Field Promotions • Game Night Sponsorships • Concourse Signage “Many companies are realizing that you can still have a sponsorship presence on a SMALLER BUDGET. Marketing in a minor league environment allows companies to reach a cross section of consumers ranging from die‐hard baseball fans to entire families that attend games.“ Source: Scott Salinardi, Sr. Sports Consultant, Find/svp Inc., Competitive Marketing & Analysis Services, NY, NY
- 9. Premium Print Opportunities Delivered directly to your target market in High Volume! • Program books receive multiple impressions even after the sale! • Will be sold at the ballpark all year • Plus Scorecard and Lucky number sheet – Referred to several times during the games by fans – Used to keep score, Player line‐ups, and Lucky Number insert in every edition sold at the Park. • #1 way people find out about game times… • In a survey conducted by Minor League baseball, the pocket schedule was listed as the #1 way fans find out game information. • 60,000 will be printed and distributed through the local business community, Retailers, and Media Outlets Pocket Schedule 60,000 Copies Game Day Program 10,000 Copies Back Cover Inside Front Cover Inside Back Cover Full Page ½ Page & ¼ Page Back Cover Inside Front Cover Inside Back Cover Full Page ½ Page & ¼ Page Full Panels! Full Color! Full Panels! Full Color!
- 12. On‐Field Promotions “Flight Centre ‐ Fly Away Friday’s” “Flight Centre ‐ Fly Away Friday’s” • An ordinary sponsorship becomes a memorable one when fans not only can recall the sponsor, but also it’s personality! • Whether it’s the T‐shirt Toss, Dizzy Dizzy Bat race, this interactive fan experience will have all eyes focused on your Brand ‐ 2‐3 minutes every game night, ALL SUMMER LONG! • We are experts at tailoring the contest to your business, so that your name, logo, and message becomes part of the experience the Fan remembers. On‐Field promotions are as much a part of Minor League Baseball as the game itself – all the fans attention is focused during the innings and we re‐enforce the promotion with PA announcements and Scoreboard Branding. On‐field promotions are an active & emotion filled way to bring your sponsorship and Brand to Life! “Subway Sandwich” Race “Subway Sandwich” Race “Painters Lodge – “catch of the game” “Painters Lodge – “catch of the game” “Applebees Base Race!” “Applebees Base Race!”
- 13. Custom Game Sponsorships Attach your Brand to Seals Special Event! • Game sponsorships with Victoria Seals provide your company a platform to obtain maximum exposure make an in‐ depth community impression! • We will custom fit an event to match your objectives through giveaway items, public awareness/education, entertaining acts, theme nights , or special community events that will create memories that will last a lifetime! • Experience the Power of the Seals reach ‐ We will Extend your brand beyond the Ball Park! • Your sponsorship will be included within 10,000 Programs, 60,000 Pocket Schedules, in Park Recognition on LED Scoreboard, as well as we will promote your event within our media partnerships (Print, Radio, TV – where applicable) You can own the Ball Park for the Day!!! You can own the Ball Park for the Day!!! Meet our Fans! ‐ Concourse Booths set up within our concourse for give‐aways, customer acquisition, Public Awareness, sampling, etc. Public Awareness! Public Awareness! Branding!Branding! Sampling!Sampling!
- 14. Seals Main Concourse Make a 1st impression on our Fans! • Concourse Signage – Can be seen by fans in line at concessions, on their way to the restrooms, walking to and from virtually every point of entry to entire Ball Park. Concourse AreaConcourse Area • Back of Grandstand, Concessions, Leader‐ Boards, etc. – Strategically placed near points of interest in the ballpark, such as the souvenir stand, concessions, and restrooms.
- 15. Corporate Ticketing Options 2011 Season Tickets Catch Seals Action all Summer for as little as 11 per game!!! Exclusive Invitation to team meet‐and‐greet BBQ! Premium Seats, right in the Action. Same seating for all 45 home games. First right of refusal on all playoff tickets. Unused Season Ticket Games – Bring the Gang! Use your unused tickets to bring a group at 2 designated games during our Season. Utilize for high value client give away, Client Appreciation, or even Promotional Purposes! Book a group and receive over a $4 savings off walk up ticket pricing Special Group PA welcome and Scoreboard shout out! Group organizers receive special gift from the Seals! Group Tickets Bring down the whole gang…for as little as $10 per game
- 16. Seals Group BBQ Area We cover all the Bases… with the most unique group outing in the City! Reward your Employees ‐ Treat your Clients to a Pre‐game BBQ party! Available to groups of 20 or more The Seals can host groups up to 120 and we take care of all the details! Slow Pulled Pork Sandwiches, Prime rib Burgers, Ribs & MORE! Relax in the BBQ area, purchase beverages and watch the game or use your ticket to enter main ball‐park Groups of 50 or more are allowed a representative from your company to throw the ceremonial first pitch! (based upon availability) Private area, opportunity to hang signage, team games, sound systems with mic, etc. Plan your next Company Event in the Summer Sunshine in the “Podium Bull Pen”, our Private BBQ Area PODIM SPORTS GRILL “BULL PEN”
- 17. & be part of something special in our community... Pencil yourself into the Seals 2011 starting Line‐Up! Join Our Team! For More Information: Victoria Seals Professional Baseball Club 250.480.HITS (4487) Customized Marketing Programs... starting as low as $1500! Season & Group Tickets One of a Kind Corporate Outings!