Tips for Creating a Tourism Destination


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Presentation given on August 19, 2013 at a Texas Department of Agriculture Certified Retirement Community workshop in Center, Texas.

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  • Attractions are what “pull” visitors to one place instead of another.Events, natural, cultural, arts, built, recreational, historic, family/friends, business
  • Gas stations, lodging, restaurants, banks, medical facilities, retail, grocery stores, transportation, tours, visitor services, police, fireSometimes services ARE the attraction! Some towns are destinations in and of themselves. Others are places that visitors drive through on their way somewhere else. Have you ever been to a Bucc-ees?
  • Physical – entrances, signage, infrastructure, parkingHuman – hospitality, community support, civic pride
  • Competition – can be other communities competing for the same visitors, or activities, events and trends that compete with your target market’s need or desire to travel.Look for your unique selling pointsThis will also help you determine how you can form better partnerships that benefits both the partnering communities and the visitors.
  • Tips for Creating a Tourism Destination

    1. 1. Tourism Destination Tips for Creating a
    2. 2. Get these slides here::
    3. 3. Why Tourism? • Economic benefits Diversifies and stabilizes the economy Contributes to the local tax base Creates jobs Injects new money into the local economy Photo: 401(k) 2013 on Flickr
    4. 4. Tourism Success Depends on 3 Things Photo: Carbon Arc on Flickr
    5. 5. 1. Attracting Visitors To Your Town Photo: gavdana on Flickr
    6. 6. 2. Keeping Them There as Long as Possible Photo: D.B. Blas on Flickr
    7. 7. 3. Providing Them a Satisfying Experience Photo: D.B. Blas on Flickr
    8. 8. What Do Visitors Want? • Attractions • Services • Atmosphere Photo: Calico_13 on Flickr
    9. 9. Quiz Time! Photo: foshydog on Flickr
    10. 10. What are some types of attractions? Photo: tony newellon Flickr
    11. 11. What are some tourism services? Photo: marsmet501 on Flickr
    12. 12. What is your community’s atmosphere like? Photo: haccamopooly on Flickr
    13. 13. Conditions for Community Tourism Development • Community support • Leadership and organization • Financial support • Regional cooperation • Market niche Photo: potatono on Flickr
    14. 14. Planning for Tourism • Where are we now with tourism? • Where do we want it to be? • How will we get there? • How will we know we’ve done it? Photo: quotlumen on Flickr
    15. 15. Where Are We Now? • Conduct a situation analysis Products Market Opportunities and Threats Photo: Frank Kehren on Flickr
    16. 16. Where Do We Want To Be? • Conduct a product analysis Attractions Services Infrastructure Hospitality Transportation Photo: rr807 on Flickr
    17. 17. Where Do We Want To Be? • Conduct a market analysis Existing visitor markets Potential visitor markets Competition Photo: armyallamericanbowl on Flickr
    18. 18. Where Do We Want To Be? • Conduct an opportunity/threat analysis What possibilities and challenges could impact local tourism efforts? Photo: Oneway Stock on Flickr
    19. 19. Plan for Your Success! • Develop a tourism plan to help you get where you want to be. Goals Objectives Action steps Responsibility and accountability Deadlines Photo: johhny goldstein on Flickr
    20. 20. Measure! Photo: Ben (Falcifier) on Flickr
    21. 21. Can I Help? Call Me! Photo: .Spartography on Flickr
    22. 22. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512-914-8873
    23. 23. Thank You! Questions?