1. Why UX is not (just) a beautiful UI
Nicky Szmala
Co-Founder HackerHires
hachkerhires.com
@hackerhires
@szmala

2. Who’s speaking
Europe
Germany_Berlin (onsite)
Germany_Dusseldorf (onsite)
Germany_Hamburg (onsite)
England_London
France_Paris
Finland_Helsinki (onsite)
North America
USA_Santa Monica
Asia
China_Beijing (onsite)
China_Shanghai (onsite)
China_Guangzhou (onsite)
Singapore (onsite)
UAE_Dubai
Japan_Tokyo

3. Let’s start: What is UX?

4. This is an experience

5. This as well

6. And this

7. Also this

8. Yep, also t

9. What makes these examples
good
(or bad) user experiences?

10. It’s the sum of its parts
Let’s take a look:

11. Good weather
+ Friendly staff
+ Reasonable waiting times
+ Safe ride
+ 8 loops/ 100km/h
= Fun

12. ???
+ ???
+ ???
+ ???
+ ???
= What makes this a great
user experience

13. Don’t mess up the details…

14. Nice Wow Oops…

15. What does this mean for our
web & mobile businesses?

16. Think about use cases
A B C D E

17. Know your field in and out!

18. Not just google facts…

19. Or staring at
spreadsheets

20. Talk to your users

21. This is how we do it
1. Script a questionnaire
2. Leverage personal contacts
3. Doesn’t matter where they are located (Skype works)
4. Do 1-on-1’s
5. Record everything
6. Get intro’s from the people you interview
7. Refine your script
8. Keep doing it

22. Who should do that?

23. In case you are a founder:
You!

24. “Crap, all it takes is a
designer”

25. Good UX starts here:

26. Avoid the trap…

27. Leverage state-of-
the-art frameworks:

28. What else…

29. ‘Go for a cause.
Make meaning!’
Guy Kawasaki

30. Thanks
Nicky Szmala
Co-Founder HackerHires
nicky@hackerhires.com
hachkerhires.com
@hackerhires
@szmala