What do you mean,
          “marketing?”

     Joe 'Zonker' Brockmeier
    Editorial Director, Linux.com


      www.disso...
Is this talk for you?




               
Three types of projects




                
Scratching your own itch




                
Benign neglect
    (The most typical project)



                 
User-centric




          
Marketing can't solve other
             problems




                  
Marketing isn't always bad




                 
Marketing and Public
    Relations – why you want to
              bother



                  
Bring in new users




             
Attract developers




             
Share code




         
Ok, I'm convinced. Now
            what?



               
Sorry, no budget




            
That's OK. Traditional
methods don't work well for
     open source anyway.



               
What can I do?




           
Word of mouth




           
Presentations




           
Write articles
    (and make money!)



             
Press
    (Let us do the writing for you...)




                     
You already have the
    world's most advanced
      advertising tool...



                
The Internet




          
A good project Web page
         goes very far.



                
Doing it right...




             
Doing it right...




             
FAQ, about page, contact
           info, etc.



                
Do's and Don'ts




            
Embrace non-developers
    (and put them to work...)



                 
“Just grab the code from
      [insert RCS here...]”



                 
     
Bad: source repository only




                  
Better: Source tarball
    (with clear instructions)



                 
Great: Distro-specific
          packages



               
Spectacular: VMware or
    other virtual machine image
       with pre-configured
           environment


                  
Who needs a manual? Just
     read the source code?



                
Good documentation is great
         marketing




              
Dissing other projects




               
Talk about why your project
      is great, not why other
       projects suck rocks.



                  
We'll release when we're
             ready



                
Predictable release cycles
     bring, and keep, users




                 
Care and feeding of the
                press:
http://www.netpress.org/careandfeeding.htm
                    l




      ...
Introduce yourself




             
Be sincere
    (even if you have to fake
               it)



                 
Send updates to relevant
          publications



                
Have a (reliable) press
           contact



                
Don't flame




          
Become the media




            
Good luck!




         
Thanks!




        
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Os Brockmeier

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Os Brockmeier

  1. 1. What do you mean, “marketing?” Joe 'Zonker' Brockmeier Editorial Director, Linux.com www.dissociatedpress.net jzb@zonker.net    
  2. 2. Is this talk for you?    
  3. 3. Three types of projects    
  4. 4. Scratching your own itch    
  5. 5. Benign neglect (The most typical project)    
  6. 6. User-centric    
  7. 7. Marketing can't solve other problems    
  8. 8. Marketing isn't always bad    
  9. 9. Marketing and Public Relations – why you want to bother    
  10. 10. Bring in new users    
  11. 11. Attract developers    
  12. 12. Share code    
  13. 13. Ok, I'm convinced. Now what?    
  14. 14. Sorry, no budget    
  15. 15. That's OK. Traditional methods don't work well for open source anyway.    
  16. 16. What can I do?    
  17. 17. Word of mouth    
  18. 18. Presentations    
  19. 19. Write articles (and make money!)    
  20. 20. Press (Let us do the writing for you...)    
  21. 21. You already have the world's most advanced advertising tool...    
  22. 22. The Internet    
  23. 23. A good project Web page goes very far.    
  24. 24. Doing it right...    
  25. 25. Doing it right...    
  26. 26. FAQ, about page, contact info, etc.    
  27. 27. Do's and Don'ts    
  28. 28. Embrace non-developers (and put them to work...)    
  29. 29. “Just grab the code from [insert RCS here...]”    
  30. 30.    
  31. 31. Bad: source repository only    
  32. 32. Better: Source tarball (with clear instructions)    
  33. 33. Great: Distro-specific packages    
  34. 34. Spectacular: VMware or other virtual machine image with pre-configured environment    
  35. 35. Who needs a manual? Just read the source code?    
  36. 36. Good documentation is great marketing    
  37. 37. Dissing other projects    
  38. 38. Talk about why your project is great, not why other projects suck rocks.    
  39. 39. We'll release when we're ready    
  40. 40. Predictable release cycles bring, and keep, users    
  41. 41. Care and feeding of the press: http://www.netpress.org/careandfeeding.htm l    
  42. 42. Introduce yourself    
  43. 43. Be sincere (even if you have to fake it)    
  44. 44. Send updates to relevant publications    
  45. 45. Have a (reliable) press contact    
  46. 46. Don't flame    
  47. 47. Become the media    
  48. 48. Good luck!    
  49. 49. Thanks!    

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