Önders et Gonas Seedcamp Helsingborg presentation


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  • iPhone development company
    First product: GOOSE for event visitors. So far we have concentrated on music festivals...
  • (A)
  • (A) Not updatable. Often gets destroyed. Often you get the information from other visitors.
  • (J) Modular platform to customize. Backend is scaling on the cloud (Heroku)
    Deal with Hultsfred & Arvika to gain exposure and media coverage
  • (J) News feed, map and other data provided by event organizer. Personalized schedule. Twitter client with integrated TwitPic for sharing thoughts and pics in a designated channel (use a hashtag for each festival)
  • (J)
  • (J) Admin interface is easy to use and can be handled by us or the event organizer.
  • (J) Shows updatable data: info articles, events, etc.
  • (A) Build from scratch = expensive. Coachella app very well received even though not as advanced as GOOSE. Ours is the most cost-efficient solution.
    We also offer the website as an alternative client.
  • (A)
  • (A) Customization takes about a week if no special requests. We can also develop specific tabs in the application if the event has special needs or integration possibilites.
    We maintain all the data up-to-date before and during the festival.
  • (A) Web client is still a work-in-progress.
    Will market in Sweden and abroad.
  • [Jonas strikes the Sam pose]
  • Önders et Gonas Seedcamp Helsingborg presentation

    1. 1. Önders et Gonas Anders Carlsson Jonas Enlund
    2. 2. At a music festival: • Thousands of people socializing • Band schedule and other events, sometimes changing • Large area with many stages and other places of interest
    3. 3. Traditional Solutions • Festival Programme • Festival newspaper (sometimes) • Word of mouth
    4. 4. G.O.O.S.E. • Generic Organ for Organizing Saturated Experiences • iPhone application and web based platform • Customized for specific events • This summer it will be used by Hultsfredsfestivalen, Arvikafestivalen, and more
    5. 5. Features • News distribution • Interactive map • Schedule • Twitter client • Info
    6. 6. Screenshots
    7. 7. Web Interface • Administration interface. The application syncs with the data entered here. • Web client optimized for mobile browsers
    8. 8. Screenshots
    9. 9. Alternatives • Event organizer builds application from scratch. Example: Coachella festival in California. Also had 4 unofficial apps. • Website optimized for mobile browsers • Event stays in 20th century
    10. 10. Other kinds of events • Very customizable • Anything with a map, events, etc. • E.g: expos, city festivals, fairs, tivolis
    11. 11. Business model • Customize for event • Provide full solution, maintenance and integration • The event organizer pays for complete package • Opportunity for in-app advertising for businesses featured on the map etc.
    12. 12. Future • More devices (Android, Palm pre, etc) • Web version optimized for most mobile browsers • Market to more event organizers
    13. 13. We cannot make Events. Our Business is wisely to improve them. Samuel Adams, brewer-patriot “Det här ser jävligt bra ut, killar” - Bozo Rasic, Rockparty http://tapgun.com http://twitter.com/ondersetgonas