UX Product Development Innovation Oppa Usability

1. O
EB
W E
IA ÃO S?
V S O
IR EN UT
UZ IM OD
AD , D PR
TR TO S
O R O
M FO D
CO ON IGN
C ES
D
N
SA
AS
H
SS
YA
E
IN

2. PROBLEM – HABIT
HABIT
•Touch
•Discuss
•Day out

3. PROBLEM – EXPECTATIONS
EXPECTATIONS
“Poor service at a physical store
is taken less seriously than poor
service in ecommerce” – Jack
London, Ecommerce Forum 2013
Sao Paulo

4. SOLUTION - INNOVATION
Approach:
•
Hygiene factors
• Innovate in PROCESS and PRODUCT to stay ahead
of the game and WOW your users
PROCESS
PRODUCT
Co-creation
Customer Development
Best-of-class
Buying Journey
Contextualize
Confidence

5. PROCESS – CO-CREATION
2 start-ups building on
each other´s Core
Competences:
Concept
Budget
Pilot
Global partnership

6. PROCESS – CUSTOMER DEVELOPMENT
Prioritize knowledge on User and Behaviour
>Don´t fly blind!
Personas
Survey
User diaries
Etc, etc

7. PRODUCT – BEST-OF-CLASS
Usability and Metrics Analysis
Product Development - Information Architecture
Incremental Features
Test and Iterate
Assume Leadership
Objective: Increase USER SATISFACTION

8. PRODUCT – BUYING JOURNEY
BRAND vs ECOMMERCE – Online enabled Brand
>Point of reference, Returning customers
Horizontal Mix
•
Explore
•
Inspire
•
Consider
•
Buy
Vertical Mix
•
Interchangeable content
•
Storytelling

9. PRODUCT - CONTEXTUALIZE
1-click navigation: Still > Ambient >
Room
“The modern
day Product
Page is a thing
of the past”
VINE embed is no gimmick - Capture advantage, 800kb, edit as you go

10. PRODUCT - CONFIDENCE
Build brand around Design –
Leilao Hackathon
Guide the user – Consultoras
Oppa

11. DISCUSSION
Obrigado!