Olivia Kayler serves as a sales director in the commercial trucking industry, which has historically been dominated by men. Since 2018, Olivia Kayler has remained actively involved with the Women in Trucking (WIT) Association, which works to promote females within this industry. This year, WIT received the American Society of Association Executives (ASAE) Power of a Silver Award in recognition of its innovative strategies for increasing the presence of women in the trucking industry.

1. Women in
Trucking Honored
with 2019 ASAE
Power of a Silver
Award
Olivia Kayler

2. Introduction
• Olivia Kayler serves as a sales director in the commercial trucking industry, which has historically
been dominated by men. Since 2018, Olivia Kayler has remained actively involved with the Women
in Trucking (WIT) Association, which works to promote females within this industry. This year, WIT
received the American Society of Association Executives (ASAE) Power of a Silver Award in
recognition of its innovative strategies for increasing the presence of women in the trucking
industry.
In particular, ASAE recognized WIT for its program to generate awareness about the trucking
industry and help encourage a new generation of female drivers to pursue this career. This program
includes a collaboration with Girl Scouts to create a WIT badge, publish a book about Girl Scout
cookies that follows the supply chain, and make a truck driving doll named Clare. This creative
collaboration sets a new precedent for how industry organizations can appeal to potential female
employees.
The collaboration is an ongoing program that also emphasizes safety around big trucks. So far,
more than 1,500 girls have earned their WIT transportation patches, and about the same number
have Clare dolls. This program reinforces the idea that gender does not define the career paths
open to a person.