Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]
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If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. This first session focused on the benefits of having a Facebook presence and provided insights on the best ways to reach new and existing guests.
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Ohio Restaurant Association Restaurant Education Series: Drive Results, Not Just Likes [Facebook webinar]
- 1. Drive Results, Not Just Likes A focus on Facebook June 17, 2014 2:00 p.m.
- 3. • View, select and test your audio • Submit questions • Q&A addressed at the end of today’s session • Everyone will receive an email with a link to view a recorded version of today’s session • Your feedback is important! A survey will pop up after the close of the webinar. Please complete it.
- 4. Shon Christy, Founder of Eat Drink Promote
- 5. “We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.” - Pete Cashmore, Mashable
- 6. • Latest Statistics • 3 Keys for IMPACT • Platforms • Facebook • Twitter • Instagram • Pinterest
- 7. • 73% of Internet Users • Majority of 18-64 year olds • Key Demographic Breakdowns all Participate
- 8. • Fastest Growing: 50-64 year olds • Largest Audience: 18-29 year olds • All growing!!
- 9. • Facebook • Twitter • Yelp • Foursquare • Pinterest • Instagram • Google + • You Tube
- 10. • 1.15 Billion Users • 665 Million Daily Users • Avg. Friends per User - 141 • Avg. Time per Visit - 20 minutes • 50 Million Pages • Avg. Number of Page Likes - 40 • Avg. Business Weekly Page Views - 645 Million • Avg. Number of Weekly Comments - 13 Million
- 12. • Makeup • Messaging • Management
- 13. • Visually Appealing • Brand Congruence • Complete Profile
- 14. "I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. " Maya Angelou
- 15. • PASSION is the gasoline of social media • Tell your story • Go-Giver Mentality • It's not about you
- 16. • Build Audience • Post Engagement • Clicks to Website • Event Signups
- 17. • Have a Strategy • 1 Person Accountable • Post Regularly • Utilize Tools • Monitor Results • Managing Complaints “Social Media Doesn’t Create Negativity......It Uncovers It.”
- 18. • Part of a Multifaceted Plan • Promote • Print • On Premise • Email Signature • Direct Mail • Email Campaigns
- 19. What is the Purpose? • Increase Foot Traffic • Show Expertise • Drive Web Traffic • Increase Visibility • Be a Resource • Showcase Involvement
- 20. • Build Customer Relationships • Drive Word Of Mouth • Increased Foot Traffic • Increased Revenue • Better Reviews • Find New Customers • Encourage Repeat Business
- 22. • Contests • Drive Engagement • Increase Reach • FUN!
- 23. • Local Voting • Be Top of Mind • WIN!!!
- 24. • Likes • Impressions • Unique Viewers • Page Demographics • Best Days • Exposures and Shares
- 25. • Coupon Redemption • Open Table Reservations • Email Signups
- 26. • Makeup • Messaging • Management
- 28. Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. June 24th Twitter - Success in 140 characters July 1st Foursquare, Urban Spoon and Yelp - Time for a little R & R (Revenue and Reviews) July 8th Instagram - Pics and Profits July 15th Pinterest - Pin to Win July 22nd Google + - Just Another Pretty Facebook? July 29th Mobile apps - So Many Apps. So Little Time. Other RES events June 30th The Relationship between Human Resources and Safety Performance 1:30 - 3:30 pm August 6th Is Franchising the Right Choice? 2:00 p.m. Go to www.ohiorestaurant.org/res NOW to register!
Editor's Notes
- Good Afternoon. I am Bren Cueni, Manager, Member Services with the Ohio Restaurant Association It’s my pleasure to welcome you to this free Ohio Restaurant Association – Restaurant Education Series event. Drive Results, Not Just Likes A focus on Facebook. The first in a series of 7 webinars on social media. This series came out of requests from participants in the Social Media Summit last year. We will be holding another in person Social Media Summit later this year in Columbus. The ORA Restaurant Education Series (RES) provides members free access to educational-focused events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members. All educational events are posted on the ORA website – www.ohiorestaurant.org go to the Education & Events Tab then Restaurant Education Series for information. This is also where this webinar along with the powerpoint slides will be posted in the next 3-5 business days. Heartland Payment Systems is the Lead Sponsor of all RES events. We thank them for their support of this valuable programming. Before we get started, I want to review a few housekeeping items and let you know how you can participate in today’s webinar. A few housekeeping items: At the end of the webinar we will have a chance for questions. During the webinar, please feel free to type questions into the questions box and send them to the moderator. We will do our best to answer all questions. If we don’t have time to answer all questions we will send answers to the entire group via email. After the webinar closes a survey will pop up. It will take no longer than 3 minutes to complete. Please respond to this survey in order for us to improve our offerings.
- Currently, we’re looking at an example of the GoToWebinar Attendee Interface which is made up of two parts. The Viewer Window on the left, which allows you to see everything the Presenter will share on his/her screen, and the Control Panel at the right. Within that Control Panel is how you can participate in today’s event, so let’s look at that.
- Clicks 1, 2, and 3 By clicking the orange arrow, you can open and close your control Panel Click 4 From the View Menu you can also set the Control Panel not to auto-hide when inactive if you prefer to keep it always open. Click 5 The Audio pane provides audio information. By default you have joined the Webinar via Mic & Speakers. Click 6 Click Audio Setup to select your computer speaker or headset devices. Clicks 7, 8 and 9 If you prefer, you can join the audio via telephone by selecting Use Telephone, and the dial-in information will be displayed, including an Audio PIN. Click 10, 11, 12 At the end of the presentation we will answer your questions, please to send questions to our Webinar staff through the Question box. Simply type in your question and click send.
- Shon Christy’s passion for driving online buzz combined with over 15 years of marketing experience, Christy Creative, LLC, a full-service social media marketing agency, was born. With the success the company was having in the food and beverage industry, he made the decision to launch a separate brand: EAT DRINK PROMOTE. Since its inception in 2010, hundreds of companies have turned to Shon for his expertise in crafting strategic social media messaging that builds brands and garners results. In addition, Shon is a partner in Emerging Chefs and helps start-up restaurateurs get exposure. Shon has spoken to groups all over the country on the topic of driving revenue with the incredible power of social media including the North America Pizza & Ice Cream show as well as the Florida Restaurant and Lodging show for the past 2 years.
- I’d like to take this opportunity to thank our Shon for providing his expert advice. Please take a moment to fill out the survey link that will pop up after we end this webinar. As you can see from this slide we have a lot of education happening at the ORA in the coming weeks. We hope you are able to join us on these webinars. You can register for the events by going to our website, ohiorestaurant.org, RES page Thank you for your participation today and for your continued investment in the Ohio Restaurant Association through membership.