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Swedish Fashion Council
- 1. HI
- 2. RE-BRIEF
- 3. RE-BRIEF A digital universe
- 4. GOAL
- 5. GOAL Based on the insights from research, create a digital solution that enables the Swedish Fashion Council to distribute trends and inspiration to their clients.
- 6. GOAL
- 8. USER RESEARCH Who did we interview? What kind of research? Purpose of the interviews?
- 9. WHO? Fashion Designers Trend Analysts Buyers Marketers Fashion Students
- 10. WHAT? Interviews & Surveys
- 12. CO-CREATION
- 15. CO-CREATION
- 16. CO-CREATION Sales are falling Want a profitable digital solution to sell trends guides
- 17. CO-CREATION
- 18. INSIGHTS
- 19. INSIGHTS FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 21. FASHION DESIGNERS They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 22. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 23. TREND ANALYST
- 24. TREND ANALYST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 25. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 26. BUYERS
- 27. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 28. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 29. SFC
- 30. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 31. FASHION DESIGNERS TREND ANALYST BUYERS SFC
- 33. OPPORTUNITY
- 34. OPPORTUNITY Want a profitable digital solution to sell trends guides
- 35. OPPORTUNITY A digital solution to communicate trends in a profitable way.
- 36. OPPORTUNITY
- 37. TREND GUIDES FASHION NETWORK INDUSTRY KNOWLEDGE
- 39. IDEATION
- 41. Social platform that communicate trends from SFC, generates trends based on user ratings and promotes fashion designers and helps then to develop their professional network.
- 43. TESTING
- 47. TESTING
- 49. PROTOTYPE
- 50. FASHION DESIGNER
- 51. They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success FASHION DESIGNER
- 52. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 53. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 54. FASHION DESIGNER They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success
- 55. They don’t buy trendguides, look at trends occasionally. (Possible buyer of fashion forecasts) Have a need/wish for SFC to do more for them Need help with marketing and promoting themselves Network plays a large part in the designer’s success FASHION DESIGNER
- 56. TREND ANALYST
- 57. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 58. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 59. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 60. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 61. TREND ANALIST There are seasonal trends and continuos trends Doesn’t rely on one trend guide, seeks patterns to validate trends Time is their largest challenge
- 62. BUYER
- 63. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 64. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 65. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 66. BUYERS Searches for trends Uses magazines to find inspiration Needs to buy collections that will sell
- 67. SFC
- 68. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 69. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 70. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 71. SFC SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram)
- 72. SFC is not perceived as trendy There is a gap between how customers perceive SFC and what they believe they are. Social media is a threat to the SFC (Pinterest, tumblr, instagram) SFC
- 73. LAUNCH
- 75. FUTURE OF SFN
- 77. CONCLUSION
- 79. THANK YOU!