1. 1969 Denim
Relevance: Reinventing a world class brand Solution:
partner Agencies:
really change their style. Once there were shoppers in-store,
Ogilvy enriched the selling environment, leveraging in-store
challenge:
To convert these shoppers into customers, we
recommendations and digital peer-to-peer, helping
was worried that its usual choice of media touch points
was far too “traditional” for the task. But they were also
in the digital space.
Insight:
