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Who is your target market?
Profile of the people?
What is their behavior
Any complementary products or services?
How large is your market? Growth rates?
What are the trends in the market?
How do you see the market evolving?
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• Who’s your ideal client?
– Your ideal client is a profile of the perfect prospect around whom you want to build your
business
– Your target market is the real-world pool of prospects to whom you’re going to market
in order to attract those ideal clients and get the meeting.
– For some people, the ideal client is simply the most affluent individual possible.
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Detailed note on how you will convert large market into revenue market
Provide different marketing tactics–cheapest to most expensive
Costs and strategy of acquiring customers
Sales and Marketing strategies
Respect your competitors
Risks and Unknowns
Strategies for reducing risk
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The nuts and bolts–how will you make it?
How will it be available to your customers?
What’s involved in running the company?
Location, equipment needs
Labor requirements
Risks at different levels and how best to mitigate risks
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Provide CVs of the key members
Relevance of past experience
Start-up experience
Market creation experience
Team dynamics – very critical when more than one founder; Clarity of
roles
• GREAT TEAM + MEDIOCRE PLAN > MEDIOCRE TEAM + GREAT IDEA
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• You should consider all the personal financial statement that
is mandatory for the good working of the company.
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• You should have the business plan with all the cashflow:
in and out.
• The cashflow should include all the startup expenses and all
the monthly expenses.
• You will consider the capitalization of the company vs.
expenses of the company
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Revenue estimate : bottoms-up
Expenses–pastand/ or industry average
Funding
Capital–internet time delivery
Brand building
Scaling the business
Till customer traction? projections?
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• You should optimize constantly the marketing
campaigns, being sure you will have the best results.
• You can do testing campaigns (On Google), sending the
traffic equally to more than one campaign, choosing
the one that has better results.
• You optimize in this way your campaigns, having better
and better results.
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• All the time you should think in terms of return on
investment.
• You should take into consideration all of yours costs,
and what margin do you have for each product/service
you sell.
• In this way, you will choose only the channels that
brings you profit and big return on investment.