2. 'vitamin water' Advertising strategy
On line marketing (internet. SNS)
Viral marketing(pop-up store)
celebrate effect
3. new way of advertising
Vitamin water is product of cocacola . As we know, cocacola company
was known for coke.So the company image is not Healthy. when
they advertising for vitamin water, behind the Manufacturing
company.
->they break the Past ad method. ( using the famous model, TV ad etc)
5. Viral marketing
• They launch the party, invited to the famous blogger . they aimed the
marketing effect in internet. because famous and reliable blogger
posted the information of vitamin water, many people see that. like a
TV advertising bring to high sales.
• vitamin water also use the
pop- up store.
6. Celebrate effect
• Frist time when the vitamin water choose the ‘ pop- up store & PPL
as advertising strategy. That kind of ad strategy target to young
woman, trend setter people. So vitamin water make image ‘stylish
water’ and ‘fashion Item’ .