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Mobile: Quem Dita as Regras é o Google
- 1. Quem Dita as Regras é o Google
- 2. Natascha Sava Hun Analista de SEO ASO Engenheira da Computação Faculdade de Engenharia de Sorocaba Tecnóloga em Processamento de Dados Faculdade de Tecnologia de Sorocaba
- 3. SEO = Search Engine Optimization
- 4. Mobile – Resultados Personalizados
- 5. Mobile – Resultados Personalizados
- 6. Mobile – Resultados Personalizados
- 7. Mobile – Resultados Personalizados
- 8. Mobile – Resultados Personalizados
- 9. ASO = App Store Optimization
- 10. E o mobile? Quanto representa hoje?
- 11. O uso de 3G cresceu 128% no começo de 2015 86% dos usuários de smartphones fazem pesquisas de compras no smartphone Fonte: Google Mobile Day – Junho/2015 E o mobile? Quanto representa hoje?
- 12. E o mobile? Quanto representa hoje? A análise de + 10 mil sites mobile mostrou: - O tempo médio de carregamento é de 19 segundos; - 53% das visitas mobile abandonam um site se demorar mais do que 3 segundos para carregar. Sites que carregam em 5 segundos X sites que carregam em 19 segundos: - Sessões 70% mais longas - Taxa de Rejeição 35% menor - Visibilidade de anúncios 25% maior - Receita com anúncio até 2x maior Fonte: https://www.doubleclickbygoogle.com/articles/mobile-speed-matters
- 13. E o mobile? Quanto representa hoje? Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
- 14. E o mobile? Quanto representa hoje? Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
- 15. E o mobile? Quanto representa hoje? Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
- 16. E o mobile? Quanto representa hoje? Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
- 17. E o mobile? Quanto representa hoje? Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
- 18. E o mobile? Quanto representa hoje? Fonte: https://www.sociomantic.com.br/infografico-mobile-br/
- 19. Fonte: https://www.sociomantic.com.br/infografico-mobile-br/ E o mobile? Quanto representa hoje?
- 20. Por que o Google dita as regras?
- 21. Seu site está preparado? https://testmysite.thinkwithgoogle.com
- 22. Seu site está preparado? https://testmysite.thinkwithgoogle.com
- 23. Web Design Responsivo
- 24. URLs separadas – www. / m.
- 25. Banner de Página Inteira
- 26. Banner de Página Inteira
- 27. Após o dia 1 de Novembro, as páginas da web para dispositivos móveis que exibirem um intersticial para a instalação de aplicativos que esconda uma parte significativa do conteúdo na transição da página de resultados da pesquisa não serão mais consideradas compatíveis com dispositivos móveis. Fonte: http://googlewebmaster-pt.blogspot.com.br/ Banner de Página Inteira
- 28. Página m. <> Página www. Não tem versão mobile equivalente? Exiba versão desktop.
- 29. Página m. <> Página www.
- 30. Você clicaria no resultado de busca que o Google lhe avisou ter carregamento lento? Google Web Light
- 31. Google Web Light: bom ou ruim? Usuário em conexão lenta fazendo busca no Google através do Chrome ou Android Browser? Ôpa! É hora do Google otimizar, que bom! #SQN
- 32. Google Web Light
- 33. Google Web Light
- 34. Google Web Light
- 35. Google Web Light
- 36. Google Web Light Comprar como no 3G???!
- 37. Google Web Light E se eu não quiser que passe pelo Google Web Light? Teste seu site! Pesquisa Google em conexão lenta... ...ou acesse: http://googleweblight.com/?lite_url=http://seusite.com.br Seu site passará pelo Web Light e depois será redirecionado para versão original. Porém, o usuário será alertado.
- 38. Google Web Light Como saber quantos usuários passaram pelo Web Light?
- 39. Google Web Light Conclusão Remover recursos de página: Notificar carregamento lento na SERP: As duas alternativas são ruins. Ideal sempre será deixar seu site mais rápido que puder. https://developers.google.com/speed/pagespeed/insights
- 40. Otimização Automática - NOVO
- 41. Conteúdo Ajax sem #!
- 42. AMP – Accelerated Mobile Pages Project
- 43. AMP – Accelerated Mobile Pages Project
- 44. AMP – Accelerated Mobile Pages Project
- 45. AMP – Accelerated Mobile Pages Project
- 46. AMP – Accelerated Mobile Pages Project <!doctype html> <html AMP> <head> <meta charset="utf-8"> <script async src="https://cdn.ampproject.org/v0.js"></script> <script async custom-element="amp-social-share" src="https://cdn.ampproject.org/v0/amp-social-share-0.1.js"></script> <script async custom-element="amp-carousel" src="https://cdn.ampproject.org/v0/amp-carousel-0.1.js"></script> <script async custom-element="amp-list" src="https://cdn.ampproject.org/v0/amp-list-0.1.js"></script> <script async custom-template="amp-mustache" src="https://cdn.ampproject.org/v0/amp-mustache-0.1.js"></script> <link rel="canonical" href="https://ampbyexample.com/samples_templates/recipe/"> <title>Garlic-Studded Roast Lamb recipe</title> <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Recipe", "mainEntityOfPage": "https://ampbyexample.com/samples_templates/recipe/", "name": "Garlic-Studded Roast Lamb", "@id": "12345", "image": { "@type": "ImageObject", "url": "https://ampbyexample.com/img/lamb-garlic-done.jpg", "height": 1280, "width": 479 }, "author": { "@type": "Person", "name": "Dan Dascalescu" }, Continua....
- 47. Indexação de Aplicativos (App Indexing)
- 48. Indexação de Aplicativos (App Indexing)
- 49. Busca no TelefoneNow on Tap Indexação de Aplicativos (App Indexing)
- 50. Implemente no App Ative no Google Play Console Configure Deep Link Teste (Ferramenta de teste Google ou Search Console) Indexação de Aplicativos (App Indexing)
- 51. Indexação de Aplicativos... ... Deep Link!
- 52. Indexação de Aplicativos – Deep Link
- 53. Indexação de Aplicativos – Deep Link
- 54. Alternate no <head> da página para versão da página no App.... ... ou através do sitemap. Indexação de Aplicativos – Deep Link
- 55. Teste App Indexing através de: - Google Search Console para App - URL abaixo acessada pelo celular http://applinktest.appspot.com/app- link.html?url=android-app://SEU_DEEP_LINK http://applinktest.appspot.com/app- link.html?url=ios-app://SEU_DEEP_LINK Search Console (Webmaster Tools)
- 56. ASO - App Store Optimization
- 57. ASO - App Store Optimization
- 58. ASO - App Store Optimization
- 59. ASO - App Store Optimization
- 60. ASO - App Store Optimization
- 61. ASO - App Store Optimization
- 62. Teste de Compatibilidade: https://testmysite.thinkwithgoogle.com/ SEO Mobile: https://developers.google.com/webmasters/mobile-sites/mobile-seo/ Blog Central para Webmasters: http://googlewebmaster-pt.blogspot.com.br Mobile Day: https://www.thinkwithgoogle.com/intl/pt-br/collections/mobile-day.html Our Mobile Planet: http://think.withgoogle.com/mobileplanet/pt-br/ Indexação de Aplicativos: https://developers.google.com/app-indexing/ Google Web Light: https://support.google.com/webmasters/answer/6211428?hl=pt-BR AMP Project: https://www.ampproject.org/ e https://ampbyexample.com ASO: http://searchengineland.com/app-indexing-new-frontier-seo-apple-search-ios-app-indexing-223880 Links
- 63. seonews.com.br
- 64. nshgeek nataschash Crédito das Imagens: http://www.spiner.com.br/wp-content/uploads/2015/06/2015.03.10-Mini-FA-L1-Beginning-in-April-Expect-More-Mobile-Friendly-Sites-on-Google-MM- 680x380.png http://imavex.vo.llnwd.net/o18/clients/imavex/images/Blog/15-5-12-mobilegeddon.jpg http://searchengineland.com/figz/wp-content/seloads/2015/04/mobilegeddon6-ss-1920-800x450.jpg http://www.bcmarketing.com.au/wp-content/uploads/2015/04/Walking-Dead-mobilegeddon.jpg https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAAOhAAAAJGUyYjEzMzFmLWI0MzMtNGI4Ny05NDU1LTEyMmQ1NjZjODg2Yw.jpg http://www.webbz.com.br/blog/wp-content/uploads/2015/04/mobilegeddon-keep-calm.jpg http://appache.no/wp-content/uploads/2014/08/2338950-applications-mobiles-a-quoi-ressemble-le-marche-us.jpg http://redlabtech.com/wp-content/uploads/2015/07/mobilegeddon.jpg http://www.wepick.com.br/cms/wp-content/uploads/2014/05/doce.jpg http://www.pymnts.com/wp-content/uploads/2015/03/CARDFREE_Feature.png http://blog.apps-panel.com/wp-content/uploads/2014/04/app-store-optimization.jpg https://www.thinkwithgoogle.com/intl/pt-br/collections/mobile-day.html https://blog.kissmetrics.com/app-store-optimization/