1. DOSE
An excuse for truth
Nick Partridge nickrpartridge@gmail.com
2. Insight
Some of us will use anything
as an excuse to tell the truth.
3. Idea
Dose is...
A chance at unabashed opinion-giving.
A Friday night truth serum.
A built-in Monday morning excuse.
4. Category
Dose establishes the
energy/alcohol shot category.
5. Reason To Believe
This social anxiety anti-venom
is a response to the most powerfully
painful awkward moments.
6. Transformation
Whether or not it is a placebo,
there’s no other product that
markets itself as a “medicine”
for letting loose.
7. Target segmentation
IRL can be pretty awkward.
For those in need of a little
Friday night courage.
8. Formulation + Taste
The Real Mix
2 oz. vodka
6 oz. ginseng energy drink
A kick of a habanero pepper
The Touchstone
The mystical power of Absinthe.
Qualities of the energy-inducing Sparks.
And that familiar burn of “medicine”.
9. Package
Test tubes,
served as a pair.
That whole “tree falls in a forest” theory applies here too.
