Talk on design and emotional branding, delivered at Rethink Hawaii on November 2, 2009.
A summary of the talk is available here:
http://tumblr.com/xf53xl0to
6. “What is design? It begins with ideas--ideas based
in purpose. It requires a plan or a process. It yields
innovation, invention or creation. It is successful if it
elicits response--attention, desire, interaction or
purchase.”
Joe Duffy
Monday, November 2, 2009
10. Understanding what the consumers want and
bringing solutions that will inspire them is the most
powerful way to support any business strategy.
Monday, November 2, 2009
11. Understanding what the consumers want and
bringing solutions that will inspire them is the most
powerful way to support any business strategy.
Putting consumers and the product at the center of
the equation is fundamental to a brand's success.
Monday, November 2, 2009
12. “[Design is] proof of a company's commitment to
people and to innovation.”
Marc Gobé
Monday, November 2, 2009
14. "Design is the message. It helps us
communicate our strong point of
difference. What you say is not as
believable as what you show."
Stig Gustavson
Monday, November 2, 2009
21. Design is a tool to
affect emotion
Monday, November 2, 2009
22. “A relevant and well-designed product will make its
way into the world, will be spun across the
blogosphere, will be sought after and endorsed in
the most emotional fashion as a reward.
Monday, November 2, 2009
23. “A relevant and well-designed product will make its
way into the world, will be spun across the
blogosphere, will be sought after and endorsed in
the most emotional fashion as a reward.
In an emotional economy, success is judged by a
profound and indelible connection with people
through sensory experiences.
Monday, November 2, 2009
24. By forgetting to focus on the way your product will be
experienced, and failing to respond to people's
need to be stimulated, you #fail their expectations.
Monday, November 2, 2009
25. By forgetting to focus on the way your product will be
experienced, and failing to respond to people's
need to be stimulated, you #fail their expectations.
No amount of money can buy the media to fix a
boring product, no PR message will work once you
lose that trust.
Monday, November 2, 2009
26. By forgetting to focus on the way your product will be
experienced, and failing to respond to people's
need to be stimulated, you #fail their expectations.
The best brands of all jam with their consumers to
invent and imagine ideas designed for the future.”
Marc Gobé
Author of Emotional Branding
No amount of money can buy the media to fix a
boring product, no PR message will work once you
lose that trust.
Monday, November 2, 2009
65. Them Us
Colors Red Green
Imagery
Stock art of
people
It’s the product,
stupid
Features
Lots,
complex UX
Simple,
automatic
Setup
Lots of steps,
friction
< 5 minutes
Products 11 1
Monday, November 2, 2009