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Theoretical Framework Ghaffari
1. WEARABLE DESIGN
HOW WHY KEEP
Trends
In‐Store
Fit
Shopping U
Body Type/
y yp /
S
Fit
E
P Internet
Quality
U Lifestyle
Shopping
&
R
Cost
C Shopping
Personal D
H Alone Vs. Personal Image I
I Group Image
g S
S
P
I Employee Emotional
Quality
O
N Assistance Attachment
S
G Brand
A
Name
External L
Design
Design
Factors
METHODS OF INNOVATION?