50 Ways to Grow Your Practice in 2011 and Beyond covers practice growth factors from social media and technology through marketing and business development. Read more about Nora’s attorney coaching and consulting services at http://reallifepractice.com/attorneys/marketing/ or call toll free: (866) 662-0993.

1. 50 Ways to Grow Your Practice in 2011 and Beyond Presented by Nora Riva Bergman

2. THE BIG PICTURE 1 Understand that you cannot manage time. You can only manage yourself.

3. THE BIG PICTURE 2 Be aware of bad habits. Get rid of them. Up to 90 percent of our behavior is based on our habits.

4. THE BIG PICTURE 3 Install new habits. It typically takes 21 days to install a new habit. We are what we repeatedly do. Excellence, therefore, is not an act, but a habit. —— Aristotle

7. IT’S ALL ABOUT FOCUS 7 Learn to manage interruptions. If you cannot manage your interruptions, then you will never be able to focus on anything.

9. Create visual cues.

14. Measurable

15. Accountable

16. Realistic

21. NOT JUST PRODUCTIVE — EFFECTIVE 17 Take your reading with you. Get a Kindle or an iPad.

22. NOT JUST PRODUCTIVE — EFFECTIVE 18 Use Dragon Dictation for your smartphone.

24. Fiction

25. Business, self-improvement

27. Move email to the appropriate folder as soon as you have read it.

29. ASAP

30. Delegated

31. Clients

32. Folder for each client

33. Subfolder

34. Archive

38. Deepen and relax your breathing

39. Change your view; catch some light

40. Re-balance your posture

41. Sip ice water

42. Enjoy a moment of humor

43. Add some inspiration

45. SOFTWARE & THE CLOUD 26

47. Amicus Attorney

48. Needles

49. Client Profiles

50. Clio

53. Avast!

55. SOFTWARE & THE CLOUD 31 Make video conference calls from your computer for free.

56. TIME INCOME DON’T LET CLIENTS RUN YOUR LIFE 32 Fire a few clients. Remember the 80/20 rule!

57. REMEMBER THE 80/20 RULE! 33 100 CLIENTS = $100,000 20 A clients = $80,000 80 Others = $20,000 Increase A clients by 25 percent.That’s 5 additional A clients = $20,000.

58. STOP TAKING “D” CLIENTS! 34

59. DON’T LET CLIENTS RUN YOUR LIFE 35 Focus on your best clients. Treasure your A & B clients. Focus on getting more of them!

60. YOU CAN MAKE IT RAIN 36 Know who your A clients are and where they come from.

61. YOU CAN MAKE IT RAIN 37 Know what’s uniqueabout you and your firm.

62. THE LASER TALK 38 I support: (specific description of client) In their desire to (benefit or value statement) By means of: (how I deliver those promises) And what is unique about my practice is: (often what you might consider a weakness)

63. YOU CAN MAKE IT RAIN 39 Have a plan.

64. 3 MARKETING CONTACTS A WEEK 40 Plan on one hour. Lunch or dinner. Building rapport. Relationship, relationship, relationship.

65. ASKING FOR REFERRALS 41 Let your best referral sources know that the practice thrives on referrals from people like them.

66. ADDING NAMES 42 Add at least five new contacts to your list every month.

67. THANK YOU HABIT 43 Thanking your referral sources every timethey send a referral will reinforce your referral base. This is vital to maintaining your referral relationship. Make the thank you personal.

68. SHARPEN THE SAW 44 Read a marketing book, article, or attend a workshop once a quarter. Sharpening the saw keeps you in action and motivated to promote your firm.

69. GET SOCIAL 45 500,000,000+ people on Facebook 200,000,000+ people on Twitter 85,000,000+ people on LinkedIn

70. GET SOCIAL 46 Facebook LinkedIn

71. GET SOCIAL 47

72. GET SOCIAL 48 Other social media sites.

74. Dented fender

75. Scratched wall

76. Broken stapler

77. Overdue dentist/doctor visit

78. Out of control junk drawer

79. Broken wheel on your chair

81. AND FINALLY … 51 Have fun! People rarely succeed unless they have fun in what they are doing. — Dale Carnegie