Learn about priority mapping in behavior design around the topic of beating procrastination by watching lecture videos on time!

1. Watching Lecture Videos ASAP
Priority Map by Nishant Jacob
November 2012
nishantj@stanford.edu
My Expert Focus Area:
Reducing stress on Coursera caused by procrastination, by getting
people to watch a video now.

2. What is Priority Map?
• after picking a target behavior to design for
(watching lecture videos)
• we brainstorm a ton of micro-steps that could lead
to that behavior (clicking on a link to the lecture
video in an email)
• we organize all those steps in a “priority
map” (how effective they are vs how easy they are
to make happen)
• this helps us focus our design efforts as we hone in
on ideas that have impact + ease

4. Very effective in getting Joe
to watch a video
Joe schedules his Joe watches a 30
Joe watches the sec intro clip in an
video with a buddy next video on gcal
by clicking on a email & clicks on a
Joe has a projector link on this video link to the video
in his room playing
the videos on his Joe gets an email Joe sets a
wall all the time with a link to the reminder on his
video phone to watch the
Joe saves the
No way. We can’t get Joe to do this
video, with a link
video on his
phone/desktop Joe gets a text
Yes! We can get Joe to do this
homepage Joe watched a message with a Joe gets a call
link to the video Joe joins a video
video right after from his friend
Joe sets his fb brushing his teeth telling him to watch watching fb group
status to the video at night a video
link
Joe has a video
watching party with Joe gets text
his friends Joe watched the
messages thru the Joe watches the
day with short video while on the
video while folding treadmill
clips of the video laundry
Joe watched the
video in a movie Joe watches a
theatre video just before
going to bed Joe watched the
A friend posts the video on his phone
The video shows video on Joe’s fb Joe posts to fb while eating lunch
up on Joe’s fb wall when he’s done
Joe watched the newsfeed watching the video
video on the Joe watches a to celebrate
screens at a sports music video which
bar transitions to a Joe watched an
lecture midway entertainment
video which as a
link to the lecture Joe watches the
lecture during the
Joe watches the Joe watched the ad breaks in his tv
Joe watched the video while sitting show
video while it plays
in his dorm lounge video on the dining in a boring lecture
hall screens
Not effective in getting Joe
to watch a video

5. Insights
Consider these questions while brainstorming micro-steps:
-How does joe watch the video?
- When does joe watch the video?
- Where does joe watch the video?
- Who does joe watch the video with?
- After what does joe watch the video?
- What is joe doing while watching the video?