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Market Landscaping & Commercialization Gates for
Advanced Wound Care Device
Target Markets SkyQuest Teams Deployed
- Name: Withheld – (A Woundcare device manufacturer)
- Location: North America
- Industry: Medical Devices
- Product: A foam based woundcare dressing combining
Antimicrobial Silver, Methylene Blue & Gentian Violet
Project Overview
Aim: Global landscaping of advanced wound care segment
- Assessment of the advanced woundcare segment
- Need-based assessments of client’s advanced wound
dressings w.r.t. Industry
- Mapping country specific demographics and market
estimations
- Outline commercialization plan for target markets
- Regulatory scenario
QuickFactsObjectives
- Mind-set mapping of key stakeholders & customers across the globe through structured meeting & interviews
- 87 woundcare specialists & medical practitioners
- Identify regional preferences (if any), acceptance, usage & performance of advanced woundcare dressings in the market
- Real-world limitations faced in using current dressings/techs
- 19 Industry players (competition decision makers, industry/sectoral experts, regulatory experts, reimbursement specialists)
- Key factors for success for new/novel techs
- Commercialization gateways for our client viz. launch, licensing, sale of tech
- Validation & segmentation of information collected by our team
Value Addition by SkyQuest
Exhaustive report and recommendations consisting of
- Mapped the global advanced woundcare market including a detailed assessment viz.
- Current trends impacting the woundcare segment
- Current preferences of practitioners & consumption trends
- Impact of new techs (combination dressings)
- Challenges faced by players within the market
- Limitations within current market for existing/new techs
- Potential barriers for our client
- Comprehensive profiling of the leading players w.r.t
- Company profile & performance
- Regional presence & operating models
- Product categories & development history
- Portfolio Analysis – current offerings vs gaps, pipeline & patents (viz identifying potential partners for our client)
- SWOT Analysis
Detailed view of key markets across the globe
Value Addition by SkyQuest
- Regions researched
- N.America (Canada, Mexico, Mexico, USA)
- Asia (China, India, Japan, Malaysia, S.Korea)
- Europe (France, Germany, Spain, U.K.)
- M.East (Kuwait, Oman, Qatar, Saudi Arabia, U.A.E.)
- Snapshot of each marketw.r.t Industry trends, challenges, competitors, regulatory & reimbursement fitment, local requirement
& consumption trends
- Regulatory overview to identify the local process– engaging Medical Device/Regulatory authorities in each market to lay out
the regulatory roadmap w.r.t. our client’s tech
- Potential risk based classification
- Timeline for registration of the dressing (submission to approval)
- Complexity of acquiring approvals w.r.t.
- Regulatory requirements
- Engaging with local authorities
- Preparing product dossier
- Validity of regulatory approvals and impact on commercialization
- Reimbursement Scenario to understand markets and process for gaining acceptance with payers/insurance
- Designing of reimbursement application & acquiring reimbursement codes
- Positioning strategy of new dressing towards achieving reimbursement
- Potential predicate devices & path towards reimbursement
Skyquest IP Management and Holdings, Inc
1 Apache Way, Westford, Massachussetts 01886, USAReport Outline
1. Introduction
2. Global Advanced Wound Care Overview
3. Advanced Wound Care Market
4. Global Advanced Wound Care Market By Geography
5. Competitive Scenario: Global Leaders
6. Key Markets – Commercialization
7. SkyQuest Comments
8. Appendices
Illustrative Examples
Advanced Woundcare
Share of Market Leaders
Advanced Woundcare
Leading Dressing Techs
Illustrative Examples
x mn
x mn
Surgical Wounds
Traumatic Wounds
Lacerations
Burn Wounds
Chronic Wounds
Carcinomas
Melanoma
Complicated Skin
Cancer
Increase in chronic wounds
(pressure ulcers, venous ulcers
and diabetic ulcers) between
2012 ad 2017.
x%
x% of total health expenditure
Increased demand from xxxxx,
xxxxx and xxxxx will push the
segment over the next decade
2012
2017
Rise in Prevalence of Wounds
Illustrative Examples
Advancement of Technology
Effectiveness Healing Time
The arrival in January 2012
of the world's first point-of-
care diagnostic test for
wound care finally allowed
clinicians to choose
appropriate and
meaningful therapies early
in the treatment regime
Case Study (in xxxx, Europe)
xxxxx
Foam Dressing
Traditional
(Gauze) Dressing
Cost Per
Change
Material cost per change: $x $x
Nurse cost per change: $x $x
Total cost per change: $x $x
Frequency Frequency of dressing change (per Week) $x $x
Weekly Cost
Material cost per week: $x $x
Nurse cost per week: $x $x
Total cost per week: $x $x
Savings
Material cost saving $x
Nurse cost saving: $x
Total cost saving with ALLEVYN: $x
Efficacy Hospital StayMortality
Illustrative Examples
Market Forecast
The North American market for Advanced Wound Care was valued at
$xbn in xxxx making it the single largest by a large margin
The market is expected to grow to $xbn registering a CAGR of x% till
2018
x%
CAGR
Advanced Wound care market
contributes to approx. x% of the
total North American wound care
management market.
x%
AWC Share
Illustrative Examples
Competitor Performance Snapshot
Illustrative Examples
Competitor Portfolio Overview
Illustrative Examples
Mind-Set Mapping
Outline of a Discussion
Illustrative Examples
Commercialization Options
Illustrative Examples
Snapshot of Recommended Commercialization Option
Illustrative Examples
Select Territories Overview
Project Outcome
- SkyQuest provided the client with an in-depth report consisting of detailed information, insights & recommendations,
segmented with recommendations on key markets and commercialization opportunities
- The exercise resulted in the (ongoing) commercialization of the client’s dressing across 9 markets (EU to be initiated in
Q3, 2016)
Skyquest IP Management and Holdings, Inc
1 Apache Way, Westford, Massachussetts 01886, USAReport Outline
1. Introduction
2. Global Advanced Wound Care Overview
3. Advanced Wound Care Market
4. Global Advanced Wound Care Market By Geography
5. Competitive Scenario: Global Leaders
6. Key Markets – Commercialization
7. SkyQuest Comments
8. Appendices
Skyquest IP Management and Holdings, Inc
1 Apache Way, Westford, Massachussetts 01886, USA
For more details or to purchase this report,
Contact Us:
Skyquest Technology Group
Phone: +1-646-416-6278
info@skyquestt.com | www.skyquestt.com
teşekkür ederim
謝謝你
thank you
danke schön
merci beaucoup
dank u wel
grazie
спасибо
‫תודה‬
σ' ευχαριστώ
‫شكرا‬
obrigado
ありがとう
धन्यवाद
www.skyquestt.com

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Advanced Woundcare dressing - Global Landscape & Commercialization

  • 1. Market Landscaping & Commercialization Gates for Advanced Wound Care Device
  • 2. Target Markets SkyQuest Teams Deployed - Name: Withheld – (A Woundcare device manufacturer) - Location: North America - Industry: Medical Devices - Product: A foam based woundcare dressing combining Antimicrobial Silver, Methylene Blue & Gentian Violet Project Overview Aim: Global landscaping of advanced wound care segment - Assessment of the advanced woundcare segment - Need-based assessments of client’s advanced wound dressings w.r.t. Industry - Mapping country specific demographics and market estimations - Outline commercialization plan for target markets - Regulatory scenario QuickFactsObjectives
  • 3. - Mind-set mapping of key stakeholders & customers across the globe through structured meeting & interviews - 87 woundcare specialists & medical practitioners - Identify regional preferences (if any), acceptance, usage & performance of advanced woundcare dressings in the market - Real-world limitations faced in using current dressings/techs - 19 Industry players (competition decision makers, industry/sectoral experts, regulatory experts, reimbursement specialists) - Key factors for success for new/novel techs - Commercialization gateways for our client viz. launch, licensing, sale of tech - Validation & segmentation of information collected by our team Value Addition by SkyQuest Exhaustive report and recommendations consisting of - Mapped the global advanced woundcare market including a detailed assessment viz. - Current trends impacting the woundcare segment - Current preferences of practitioners & consumption trends - Impact of new techs (combination dressings) - Challenges faced by players within the market - Limitations within current market for existing/new techs - Potential barriers for our client - Comprehensive profiling of the leading players w.r.t - Company profile & performance - Regional presence & operating models - Product categories & development history - Portfolio Analysis – current offerings vs gaps, pipeline & patents (viz identifying potential partners for our client) - SWOT Analysis
  • 4. Detailed view of key markets across the globe Value Addition by SkyQuest - Regions researched - N.America (Canada, Mexico, Mexico, USA) - Asia (China, India, Japan, Malaysia, S.Korea) - Europe (France, Germany, Spain, U.K.) - M.East (Kuwait, Oman, Qatar, Saudi Arabia, U.A.E.) - Snapshot of each marketw.r.t Industry trends, challenges, competitors, regulatory & reimbursement fitment, local requirement & consumption trends - Regulatory overview to identify the local process– engaging Medical Device/Regulatory authorities in each market to lay out the regulatory roadmap w.r.t. our client’s tech - Potential risk based classification - Timeline for registration of the dressing (submission to approval) - Complexity of acquiring approvals w.r.t. - Regulatory requirements - Engaging with local authorities - Preparing product dossier - Validity of regulatory approvals and impact on commercialization - Reimbursement Scenario to understand markets and process for gaining acceptance with payers/insurance - Designing of reimbursement application & acquiring reimbursement codes - Positioning strategy of new dressing towards achieving reimbursement - Potential predicate devices & path towards reimbursement
  • 5. Skyquest IP Management and Holdings, Inc 1 Apache Way, Westford, Massachussetts 01886, USAReport Outline 1. Introduction 2. Global Advanced Wound Care Overview 3. Advanced Wound Care Market 4. Global Advanced Wound Care Market By Geography 5. Competitive Scenario: Global Leaders 6. Key Markets – Commercialization 7. SkyQuest Comments 8. Appendices
  • 6. Illustrative Examples Advanced Woundcare Share of Market Leaders Advanced Woundcare Leading Dressing Techs
  • 7. Illustrative Examples x mn x mn Surgical Wounds Traumatic Wounds Lacerations Burn Wounds Chronic Wounds Carcinomas Melanoma Complicated Skin Cancer Increase in chronic wounds (pressure ulcers, venous ulcers and diabetic ulcers) between 2012 ad 2017. x% x% of total health expenditure Increased demand from xxxxx, xxxxx and xxxxx will push the segment over the next decade 2012 2017 Rise in Prevalence of Wounds
  • 8. Illustrative Examples Advancement of Technology Effectiveness Healing Time The arrival in January 2012 of the world's first point-of- care diagnostic test for wound care finally allowed clinicians to choose appropriate and meaningful therapies early in the treatment regime Case Study (in xxxx, Europe) xxxxx Foam Dressing Traditional (Gauze) Dressing Cost Per Change Material cost per change: $x $x Nurse cost per change: $x $x Total cost per change: $x $x Frequency Frequency of dressing change (per Week) $x $x Weekly Cost Material cost per week: $x $x Nurse cost per week: $x $x Total cost per week: $x $x Savings Material cost saving $x Nurse cost saving: $x Total cost saving with ALLEVYN: $x Efficacy Hospital StayMortality
  • 9. Illustrative Examples Market Forecast The North American market for Advanced Wound Care was valued at $xbn in xxxx making it the single largest by a large margin The market is expected to grow to $xbn registering a CAGR of x% till 2018 x% CAGR Advanced Wound care market contributes to approx. x% of the total North American wound care management market. x% AWC Share
  • 14. Illustrative Examples Snapshot of Recommended Commercialization Option
  • 16. Project Outcome - SkyQuest provided the client with an in-depth report consisting of detailed information, insights & recommendations, segmented with recommendations on key markets and commercialization opportunities - The exercise resulted in the (ongoing) commercialization of the client’s dressing across 9 markets (EU to be initiated in Q3, 2016)
  • 17. Skyquest IP Management and Holdings, Inc 1 Apache Way, Westford, Massachussetts 01886, USAReport Outline 1. Introduction 2. Global Advanced Wound Care Overview 3. Advanced Wound Care Market 4. Global Advanced Wound Care Market By Geography 5. Competitive Scenario: Global Leaders 6. Key Markets – Commercialization 7. SkyQuest Comments 8. Appendices
  • 18. Skyquest IP Management and Holdings, Inc 1 Apache Way, Westford, Massachussetts 01886, USA For more details or to purchase this report, Contact Us: Skyquest Technology Group Phone: +1-646-416-6278 info@skyquestt.com | www.skyquestt.com teşekkür ederim 謝謝你 thank you danke schön merci beaucoup dank u wel grazie спасибо ‫תודה‬ σ' ευχαριστώ ‫شكرا‬ obrigado ありがとう धन्यवाद www.skyquestt.com