Why You Should be Using Social Media.<br />© Katugas 20/01/2010<br />
Social media – provides direct communication between business and their customers. <br />When used properly, it:<br />Buil...
Twitter for Traffic<br />@mashable – account for mashable blog; used to drive traffic to news blog; 1,937,874 followers, f...
Twitter for Marketing<br />@bicestervillage, @pearcafe, @pieminister – used to post information about business – stock, sp...
Facebook for Marketing<br />Chase Vodka Fanpage: http://bit.ly/7U2M1B<br />Information, photos, cocktail ideas, etc.<br />...
Social Media for Product Development:<br />Vitamin Water<br />New Cherry & Lime flavour chosen online by facebookusers – c...
All of these businesses, large and small, are using social media to publicise what they do and to expand their loyal custo...
For more information,<br />http://twitter.com/nigellegg<br />http://uk.linkedin.com/in/nigellegg<br />+44 7722 652 866.<br...
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Why You Should Be Using Social Media

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Why You Should Be Using Social Media

  1. 1. Why You Should be Using Social Media.<br />© Katugas 20/01/2010<br />
  2. 2. Social media – provides direct communication between business and their customers. <br />When used properly, it:<br />Builds community, increasing repeat business;<br />Spreads your message to a wider audience;<br />Provides a channel for feedback from customers.<br />© Katugas 20/01/2010<br />
  3. 3. Twitter for Traffic<br />@mashable – account for mashable blog; used to drive traffic to news blog; 1,937,874 followers, following 2,091; 42,600+ posts.<br />This account gets retweeted a lot.<br />@techcrunch – tweets with links to techcrunch blog.<br />Blogs need an audience!<br />© Katugas 20/01/2010<br />
  4. 4. Twitter for Marketing<br />@bicestervillage, @pearcafe, @pieminister – used to post information about business – stock, specials, news, etc. <br />@pearcafe posts daily soup and specials menu; @pieminister helps people locate nearest outlet; <br />@20thCflicks – film news & reviews, what’s on, new movies, etc.<br />© Katugas 20/01/2010<br />
  5. 5. Facebook for Marketing<br />Chase Vodka Fanpage: http://bit.ly/7U2M1B<br />Information, photos, cocktail ideas, etc.<br />Competitions an important part – design a cocktail, win a bottle.<br />Coca cola fanpage: http://bit.ly/8VApPf<br />A much bigger site – includes an app and custom pages<br />© Katugas 20/01/2010<br />
  6. 6. Social Media for Product Development:<br />Vitamin Water<br />New Cherry & Lime flavour chosen online by facebookusers – community sorted and ranked ideas – co-creation;<br />Named “Connect” in Facebook competition.<br />Details - http://bit.ly/6SkzWT (FreshNetworks Blog)<br />© Katugas 20/01/2010<br />
  7. 7. All of these businesses, large and small, are using social media to publicise what they do and to expand their loyal customer base.<br />YOU can do the same: take our course – http://katugascourse.eventbrite.com – to find out how.<br />© Katugas 20/01/2010<br />
  8. 8. For more information,<br />http://twitter.com/nigellegg<br />http://uk.linkedin.com/in/nigellegg<br />+44 7722 652 866.<br />© Katugas 20/01/2010<br />

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