Why You Should Be Using Social Media
- 2. Social media – provides direct communication between business and their customers. When used properly, it: Builds community, increasing repeat business; Spreads your message to a wider audience; Provides a channel for feedback from customers. © Katugas 20/01/2010
- 3. Twitter for Traffic @mashable – account for mashable blog; used to drive traffic to news blog; 1,937,874 followers, following 2,091; 42,600+ posts. This account gets retweeted a lot. @techcrunch – tweets with links to techcrunch blog. Blogs need an audience! © Katugas 20/01/2010
- 4. Twitter for Marketing @bicestervillage, @pearcafe, @pieminister – used to post information about business – stock, specials, news, etc. @pearcafe posts daily soup and specials menu; @pieminister helps people locate nearest outlet; @20thCflicks – film news & reviews, what’s on, new movies, etc. © Katugas 20/01/2010
- 5. Facebook for Marketing Chase Vodka Fanpage: http://bit.ly/7U2M1B Information, photos, cocktail ideas, etc. Competitions an important part – design a cocktail, win a bottle. Coca cola fanpage: http://bit.ly/8VApPf A much bigger site – includes an app and custom pages © Katugas 20/01/2010
- 6. Social Media for Product Development: Vitamin Water New Cherry & Lime flavour chosen online by facebookusers – community sorted and ranked ideas – co-creation; Named “Connect” in Facebook competition. Details - http://bit.ly/6SkzWT (FreshNetworks Blog) © Katugas 20/01/2010
- 7. All of these businesses, large and small, are using social media to publicise what they do and to expand their loyal customer base. YOU can do the same: take our course – http://katugascourse.eventbrite.com – to find out how. © Katugas 20/01/2010
- 8. For more information, http://twitter.com/nigellegg http://uk.linkedin.com/in/nigellegg +44 7722 652 866. © Katugas 20/01/2010
