5. 5 Our Audience Authentic functional shot/mixer or tablets that help reduce ‘morning after’ and long term health risks to social drinkers by naturally bolstering the body’s ability to process alcohol’s most toxic metabolite.
6. 6 The Problem 43% of US Adults and 72% of 18-20-year-olds consume alcohol at least once a month. Hangovers cause considerable health and productivity cost. Even moderate social drinking contributes to health problems in later life. Current hangover remedies are ineffective and may even cause adverse reactions. 55% of Americans report adverse effects from as few as 3 drinks the previous night.
7. “Acetaldehyde is 30 times more toxic than alcohol. There is substantial evidence that acetaldehyde at least contributes to the reinforcing effects of alcohol and is therefore involved in alcohol consumption and abuse.” The Role of Acetaldehyde in the Central Effects of Ethanol, Quertemont E, Grant KA, Correa M, Arizzi MN, Salamone JD, Tambour S, Aragon CM, McBride WJ, Rodd ZA, Goldstein A, Zaffaroni A, Li TK, Pisano M, Diana M.; Alcohol Clin Exp Res. 2005 Feb;29(2):221-34; PMID: 15714045
8. A growing number of studies have linked Acetaldehyde in social drinkers to: Premature skin aging Liver disease 11% of all breast cancers 2 ½ times heart attack risk Alzheimer’s Osteoporosis
9. 9 The Solution The world could quit drinking (unlikely), or take Cheerz®. Taking Cheerz® IntelliShot™ or iTabs™ while drinking reduces next day effects of alcohol and Helps combat the long-term negative health effects of alcohol consumption. Cheerz® is the only effective, all-natural, hangover remedy without side effects. “Taking Cheerz® while drinking may significantly reduce the day after, and long term health risks of social alcohol consumption.” - Dirk P. Slaker, M.D., hepatologist
10. Long Term Risks > Benefits Most social drinkers unaware of the long-term dangers of social alcohol consumption. Even casual alcohol consumption may lead to DNA mutations that can manifest as tumors in later years. The same formula that helps prevent the immediate undesirable after effects of drinking in Cheerz® are believed to help reduce the risk of long-term alcohol damage. “The lifetime cancer risks for acetaldehyde from ingestion of alcoholic beverages greatly exceed the usual limits for cancer risks from the environment.” Lachenmeier, D.W., Kanteres, F., Rehm, J. Carcinogenicity of acetaldehyde in alcoholic beverages: risk assessment outside ethanol metabolism. Addiction, 2009; 104 (4): 533 DOI: 10.1111/j.1360-0443.2009.02516.x.
11. 11 Function Initially developed by Russian scientists to help counteract radiation poisoning. Drinkers take a functional shot/mixer with every 4 standard drinks (or 1 iTab with every 2 drinks). Helps support liver function and assists the body in processing toxins created as the liver breaks down alcohol. As a natural bio-stimulant, the Cheerz® formula has shown strong anecdotal evidence in stimulating neural system and recovery processes and hepatic function, activating the second half-cycle of tricarboxylic acids to help accelerate the decomposition of acetaldehyde, and energization of the oxidation processes in the mitochondria.
14. Milk Thistle Extract, to help protect against toxins and substances harmful to the liver and other cells in the body and brainThe product meets FDA guidelines as a nutritional supplement, does not contain alcohol, caffeine or other stimulants, and does not affect inebriation, absorb alcohol or lower blood alcohol content (BAC).
15. Recommended by doctors including a liver specialist, Cheerz® proprietary formula helps social alcohol consumers maintain their health in 3 ways: 1. Helping to slow and reduce the initial conversion of alcohol to acetaldehyde. 2. Helping to speed the conversion of acetaldehyde into acetate (urine). 3. Scavenging unmetabolized acetaldehyde.
16. 14 Target Market Adult social drinkers interested in maintaining their health against “morning after” and more serious long term health risks linked to acetaldehyde--alcohol’s first and most toxic metabolite--shown in numerous studies to be 30 times more toxic than alcohol itself. Social drinkers who experience day after and long-term toxic effects from alcohol consumption.
17. 15 Market Size 65 M adults 65 million adults who drink more than 5 days per month represent a total potential US market of $2 billion. The international market is at least 3-4 times the US market.
18. 16 Competitive Positioning Cost Underdeveloped category - Repackaged vitamins; no biological effect with alcohol metabolism Aspirin, Tylenol - Potential side effects when taken with alcohol Benefit Cheerz is currently the only cost-effective, natural remedy for the prevention of day after and long-term effects of alcohol toxicity.
19. 17 Competitive Advantage Safe Effective All-Natural 65 Million Consumer Market Cheerz is currently the only authentic hangover prevention product without side effects.
30. 8% distribution penetrationLas Vegas + SF/SD launch will provide the foundation for North American and International Expansion.
31. 19 Team Our Audience Patrick W. Cochrane– Founder & CEO Patrick has extensive experience in traditional and online marketing, advertising, sales and distribution, including specialized expertise in broadcasting, media and public relations. He holds a Bachelor of Business Administration from the University of Alberta, Canada. Randall McGuire – Director of Marketing & Board Member Randall is President of DRTV agency Advantage Media and has developed media campaigns for number of Hollywood motion pictures, and is currently working on I Love You Phillip Morris, starring Jim Carrey, Hachi, starring Richard Gere, and From Paris with Love, starring John Travolta. Randall graduated from UNLV with a B.A. in Communications in 1983 and worked as a television sportscaster.
34. 22 Investor Opportunity To Date $500K Series A $750 K Pre-Money= $1.75 M Month 1 Series B $2.2M Pre-money ~$10 M Use of Funds Developed Product Use of Funds Las Vegas, SF and SD test/launch + Phoenix and LA 530 locations 750,000 units sold - 210,000 units /month Use of Funds North American expansion 11 more cities/4750 locations 670,000 units per month Use of Funds Continued North American Expansion + International 34 more cities +>100 countries > 50,000 locations 7 M units/month end of Year 5 Series C $2.6M Pre-money ~$23 M
35. 23 Summary Approx. 65 Million consumers suffer from the effects of social alcohol consumption. Existing solutions are not effective and may even cause additional health risks. Cheerz is the only doctor recommended, safe, authentic, and responsible natural hangover prevention supplement. Rare opportunity to invest in a market changing innovation.
36. 24 Contact Patrick W. Cochrane Chief Executive Officer CEO@CheerzHangover.com 702.990.3933 (US)
38. M.D. Endorsements 26 “Based on my experience as a liver transplant specialist and my anecdotal observations both personally and with family members, as a supplement the Cheerz product is remarkably effective in reducing the symptomatic effects of alcohol toxicity with responsible social use.” Dirk P. Slaker, M.D., retired hepatologist, St. John’s Mercy Medical Center, St. Louis, MO “There is growing evidence that acetaldehyde is a main cause of hangover symptoms and also Asian Flush. By helping to remove this toxic chemical from the body, Cheerz is remarkably different from other products, many of which are simply activated charcoal or repackaged vitamins.” John Shen, M.D., resident physician, UCSD Department of Internal Medicine, San Diego, CA
39. 27 Biological Function Helps the body to more effectively process toxins created as alcohol is broken down (metabolized)
