Pbm movement clive_baker

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Pbm movement clive_baker

  1. 1. “Buying lists of mobile numbers is not acceptable” 3rd October 2011
  2. 2. Do you read the small print?
  3. 3. You should.
  4. 4. Opt in’s “Implied” “Soft”Numbers need qualifying!
  5. 5. Lazymarketing
  6. 6. Gameshow
  7. 7. What did you have for breakfast?
  8. 8. 07785395 615
  9. 9. Winner!
  10. 10. What havewe learnt?
  11. 11. Attention Interest Desire Action
  12. 12. Data!
  13. 13. It’s easy!
  14. 14. It’s all about...
  15. 15. - Engagement- Relationship- Database
  16. 16. V
  17. 17. V
  18. 18. V
  19. 19. 3 things…
  20. 20. SUMMARY SummaryHEADS DOWN, IT’S A SUPERCOMPUTER care• Treat withHEADS UP, IT’Speople• Engage with A SUPER REMOTELITTLE ACTIONS CAN• Build a database that is effectiveCAUSE GIANT EFFECTSIT’S NOT ONLY ABOUT HOWCREATIVE WORKS ON MOBILE BUTHOW MOBILE WORKS WITHCREATIVE

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