SlideShare a Scribd company logo
1 of 31
Download to read offline
“Buying lists of mobile
 numbers is not acceptable”
 3rd October 2011
Do you read the small print?
You should.
Opt in’s
      “Implied”
         “Soft”
Numbers need qualifying!
Lazy
marketing
Gameshow
What did you
  have for
 breakfast?
07785
395 615
Winner!
What have
we learnt?
Attention
 Interest
  Desire
  Action
Data!
It’s easy!
It’s all about...
- Engagement
- Relationship
- Database
V
V
V
3 things…
SUMMARY
 Summary
HEADS DOWN, IT’S A SUPER
COMPUTER care
• Treat with
HEADS UP, IT’Speople
• Engage with A SUPER REMOTE
LITTLE ACTIONS CAN
• Build a database that is effective
CAUSE GIANT EFFECTS

IT’S NOT ONLY ABOUT HOW
CREATIVE WORKS ON MOBILE BUT
HOW MOBILE WORKS WITH
CREATIVE

More Related Content

More from mobilesquared Ltd

WhatsApp Business Messaging Forecasts, by country 2018-24
WhatsApp Business Messaging Forecasts, by country 2018-24WhatsApp Business Messaging Forecasts, by country 2018-24
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
 
The Fight for Dominance; RCS vsOTTs
The Fight for Dominance; RCS vsOTTsThe Fight for Dominance; RCS vsOTTs
The Fight for Dominance; RCS vsOTTsmobilesquared Ltd
 
Mef panel intro slides feb 2019 mobilesquared
Mef panel intro slides feb 2019 mobilesquaredMef panel intro slides feb 2019 mobilesquared
Mef panel intro slides feb 2019 mobilesquaredmobilesquared Ltd
 
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
 
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
 
UK RCS Workshop - Mobilesquared "The future of business messaging"
UK RCS Workshop - Mobilesquared "The future of business messaging"UK RCS Workshop - Mobilesquared "The future of business messaging"
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
 
Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
Direct Carrier Billing Market Overview and Trends: Nick Lane, MobilesquaredDirect Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquaredmobilesquared Ltd
 
Global A2P messaging forecasts 2015-2020
Global A2P messaging forecasts 2015-2020Global A2P messaging forecasts 2015-2020
Global A2P messaging forecasts 2015-2020mobilesquared Ltd
 
The Future of Premium Rate Services
The Future of Premium Rate ServicesThe Future of Premium Rate Services
The Future of Premium Rate Servicesmobilesquared Ltd
 
Premium Rate Services' Annual Market Review 2014, Market Outlook 2015
Premium Rate Services' Annual Market Review 2014, Market Outlook 2015Premium Rate Services' Annual Market Review 2014, Market Outlook 2015
Premium Rate Services' Annual Market Review 2014, Market Outlook 2015mobilesquared Ltd
 
OTT Messaging Market Overview 2014
OTT Messaging Market Overview 2014OTT Messaging Market Overview 2014
OTT Messaging Market Overview 2014mobilesquared Ltd
 
Everything you wanted to know about mobile commerce (and mobile retail), but ...
Everything you wanted to know about mobile commerce (and mobile retail), but ...Everything you wanted to know about mobile commerce (and mobile retail), but ...
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
 
Mobile is Knowledge: How travel and tourism sectors can utilise mobile
Mobile is Knowledge: How travel and tourism sectors can utilise mobileMobile is Knowledge: How travel and tourism sectors can utilise mobile
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
 
Mobile Operator view on Facebook's acquisition of WhatsApp
Mobile Operator view on Facebook's acquisition of WhatsAppMobile Operator view on Facebook's acquisition of WhatsApp
Mobile Operator view on Facebook's acquisition of WhatsAppmobilesquared Ltd
 
Creating a mobile strategy for me, myself and i, by mobilesquared
Creating a mobile strategy for me, myself and i, by mobilesquaredCreating a mobile strategy for me, myself and i, by mobilesquared
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
 
Nick lane mediatel event 280212
Nick lane mediatel event 280212Nick lane mediatel event 280212
Nick lane mediatel event 280212mobilesquared Ltd
 
Roadshow Europe ScanBuy - Dave Marutiak
Roadshow Europe ScanBuy - Dave MarutiakRoadshow Europe ScanBuy - Dave Marutiak
Roadshow Europe ScanBuy - Dave Marutiakmobilesquared Ltd
 
Roadshow Europe Eagle Eye - Russell Buckley
Roadshow Europe Eagle Eye - Russell Buckley Roadshow Europe Eagle Eye - Russell Buckley
Roadshow Europe Eagle Eye - Russell Buckley mobilesquared Ltd
 
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott Roadshow Europe M&C Saatchi Mobile - Chris Cannacott
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott mobilesquared Ltd
 
Roadshow Europe Beyond Reality UK - Simon jobling
Roadshow Europe Beyond Reality UK - Simon jobling Roadshow Europe Beyond Reality UK - Simon jobling
Roadshow Europe Beyond Reality UK - Simon jobling mobilesquared Ltd
 

More from mobilesquared Ltd (20)

WhatsApp Business Messaging Forecasts, by country 2018-24
WhatsApp Business Messaging Forecasts, by country 2018-24WhatsApp Business Messaging Forecasts, by country 2018-24
WhatsApp Business Messaging Forecasts, by country 2018-24
 
The Fight for Dominance; RCS vsOTTs
The Fight for Dominance; RCS vsOTTsThe Fight for Dominance; RCS vsOTTs
The Fight for Dominance; RCS vsOTTs
 
Mef panel intro slides feb 2019 mobilesquared
Mef panel intro slides feb 2019 mobilesquaredMef panel intro slides feb 2019 mobilesquared
Mef panel intro slides feb 2019 mobilesquared
 
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...
 
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...
 
UK RCS Workshop - Mobilesquared "The future of business messaging"
UK RCS Workshop - Mobilesquared "The future of business messaging"UK RCS Workshop - Mobilesquared "The future of business messaging"
UK RCS Workshop - Mobilesquared "The future of business messaging"
 
Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
Direct Carrier Billing Market Overview and Trends: Nick Lane, MobilesquaredDirect Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
 
Global A2P messaging forecasts 2015-2020
Global A2P messaging forecasts 2015-2020Global A2P messaging forecasts 2015-2020
Global A2P messaging forecasts 2015-2020
 
The Future of Premium Rate Services
The Future of Premium Rate ServicesThe Future of Premium Rate Services
The Future of Premium Rate Services
 
Premium Rate Services' Annual Market Review 2014, Market Outlook 2015
Premium Rate Services' Annual Market Review 2014, Market Outlook 2015Premium Rate Services' Annual Market Review 2014, Market Outlook 2015
Premium Rate Services' Annual Market Review 2014, Market Outlook 2015
 
OTT Messaging Market Overview 2014
OTT Messaging Market Overview 2014OTT Messaging Market Overview 2014
OTT Messaging Market Overview 2014
 
Everything you wanted to know about mobile commerce (and mobile retail), but ...
Everything you wanted to know about mobile commerce (and mobile retail), but ...Everything you wanted to know about mobile commerce (and mobile retail), but ...
Everything you wanted to know about mobile commerce (and mobile retail), but ...
 
Mobile is Knowledge: How travel and tourism sectors can utilise mobile
Mobile is Knowledge: How travel and tourism sectors can utilise mobileMobile is Knowledge: How travel and tourism sectors can utilise mobile
Mobile is Knowledge: How travel and tourism sectors can utilise mobile
 
Mobile Operator view on Facebook's acquisition of WhatsApp
Mobile Operator view on Facebook's acquisition of WhatsAppMobile Operator view on Facebook's acquisition of WhatsApp
Mobile Operator view on Facebook's acquisition of WhatsApp
 
Creating a mobile strategy for me, myself and i, by mobilesquared
Creating a mobile strategy for me, myself and i, by mobilesquaredCreating a mobile strategy for me, myself and i, by mobilesquared
Creating a mobile strategy for me, myself and i, by mobilesquared
 
Nick lane mediatel event 280212
Nick lane mediatel event 280212Nick lane mediatel event 280212
Nick lane mediatel event 280212
 
Roadshow Europe ScanBuy - Dave Marutiak
Roadshow Europe ScanBuy - Dave MarutiakRoadshow Europe ScanBuy - Dave Marutiak
Roadshow Europe ScanBuy - Dave Marutiak
 
Roadshow Europe Eagle Eye - Russell Buckley
Roadshow Europe Eagle Eye - Russell Buckley Roadshow Europe Eagle Eye - Russell Buckley
Roadshow Europe Eagle Eye - Russell Buckley
 
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott Roadshow Europe M&C Saatchi Mobile - Chris Cannacott
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott
 
Roadshow Europe Beyond Reality UK - Simon jobling
Roadshow Europe Beyond Reality UK - Simon jobling Roadshow Europe Beyond Reality UK - Simon jobling
Roadshow Europe Beyond Reality UK - Simon jobling
 

Recently uploaded

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 

Recently uploaded (20)

RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 

Pbm movement clive_baker