Community Colleges Presentation

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Community Colleges Presentation

  1. 1. Community Colleges Presentation Tuesday 9th November 2010 Which Social Media Platform is best for YOUR College Course?
  2. 2. Australians love social networking.
  3. 3. Australians love social networking.
  4. 4. Australians love social networking.
  5. 5. Australians love social networking.
  6. 6. Australians love social networking.
  7. 7. Australians love social networking.
  8. 8. Australians love social networking.
  9. 9. 1 out of 2 Australians use social networking on a regular basis.
  10. 10. On average, Aussies are members of 2 social networking platforms.
  11. 11. On average, Aussies are members of 2 social networking platforms.
  12. 12. On average, Aussies are members of 2 social networking platforms.
  13. 13. On average, Aussies are members of 2 social networking platforms.
  14. 14. On average, Aussies are members of 2 social networking platforms.
  15. 15. On average, Aussies are members of 2 social networking platforms.
  16. 16. On average, Aussies are members of 2 social networking platforms.
  17. 17. On average, Aussies are members of 2 social networking platforms.
  18. 18. On average, Aussies are members of 2 social networking platforms.
  19. 19. On average, Aussies are members of 2 social networking platforms.
  20. 20. On average, Aussies are members of 2 social networking platforms.
  21. 21. Today, think about which social networking platform best suits your target market, your college/course, and most importantly, you.
  22. 22. The most popular social networking platform in Australia and world-wide.
  23. 23. More than 500 million registered users. Works in 75 languages.
  24. 24. 2 billion photos uploaded every month.
  25. 25. 20 million users connect with Facebook Pages every day.
  26. 26. 29% of all time spent online by Australians is on Facebook.
  27. 27. 9.2 million users in Australia alone – that’s almost half of us! That has more than doubled in the last 12 months.
  28. 28. We have 172 friends on average and 60% of people return daily.
  29. 29. The fastest growing demographic on Facebook?
  30. 30. The fastest growing demographic on Facebook? 55 to 65 year old females.
  31. 31. The second fastest?
  32. 32. The second fastest? 45 to 55 year old males.
  33. 33. If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA. Only India and China have a greater number.
  34. 34. Honeymoons.
  35. 35. Honeymoons.Honeymoons. Australia: 9,200,000
  36. 36. Honeymoons.Honeymoons. Australia: 9,200,000 Honeymoons. Australia: 9,200,000 Women: 4,800,000
  37. 37. Honeymoons.Honeymoons. Australia: 9,200,000 Honeymoons. Australia: 9,200,000 Women: 4,800,000 Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540
  38. 38. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380
  39. 39. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180
  40. 40. Honeymoons. Australia: 9,200,000 Women: 4,800,000 Engaged: 189,540 NSW: 55,380 30-40 years: 12,180 “travel” 620
  41. 41. Honeymoons. Estimated Reach: 620
  42. 42. Honeymoons. Estimated Reach: 620 Budget: $50 per day
  43. 43. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240
  44. 44. Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: 16,240 Ad Spend: $27
  45. 45. Skin Care.
  46. 46. Skin Care. Australia: 9,200,000
  47. 47. Skin Care. Australia: 9,200,000 Men: 4,098,720
  48. 48. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000
  49. 49. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800
  50. 50. Skin Care. Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200
  51. 51. Facebook Pages. Want a FREE Facebook Page for your college or course? http://facebook.com/easypagecreator
  52. 52. NEW Facebook Groups.
  53. 53. Twitter grew by 1150% in the last 12 months.
  54. 54. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
  55. 55. Twitter Search.
  56. 56. shoal bay
  57. 57. Twitter Advanced Search.
  58. 58. You can search: Words Phrases Geographic Location Dates Attitudes
  59. 59. Linkedin is social media for grown-ups.
  60. 60. There are around 1 million Aussies on Linkedin.
  61. 61. 80% of companies use Linkedin for the recruitment of new employees.
  62. 62. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
  63. 63. YouTube is the second largest search engine in the world after Google.
  64. 64. 13 hours of video is uploaded to YouTube every minute.
  65. 65. To watch every YouTube video would take just over 500 years.
  66. 66. One billion videos are watched on YouTube every day.
  67. 67. One billion videos are watched on YouTube every day. That’s 1,000,000,000 …

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