Scottish Parliament Brand Guidelines

1. Scottish Parliament Brand Guidelines
Linda Orton
Head of Public Information and Resources

2. Evolution of the Identity
2001- 2008 2008- Present
Primary version
Secondary version
1999- 2001

3. Scottish Parliament and
Scottish Government

4. Developing the Brand Guidelines
Brand Guidelines2010 Brand Guidelines2016CorporateIdentity
Guidelines

5. Brand Guidelines 2016 – Main Changes
Corporate Identity
ReversedoptionsNo Primary or
Secondary
Positioningof Identity

6. Brand Guidelines 2016 – Main Changes
Corporate Identity (cont)
SocialmediaSocialmediause

7. Brand Guidelines 2016 – Main Changes
Other features
colours shapes

8. Applying the Brand Guidelines
Signage

9. Applying the Brand Guidelines
Signage (cont)

10. Applying the Brand Guidelines
Scottish Parliament Annual Report and animation

11. Applying the Brand Guidelines
Digital products

12. Applying the Brand Guidelines
Public Information printed resources

13. Applying the Brand Guidelines
Other resources

14. Applying the Brand Guidelines
Other resources