1. THE CARDS WE’VE BEEN DEALT
2012
THE CARDS WE’VE BEEN DEALT
2012

2. Social Grade A
Wealth
86%
Under 45 Over 45
Social Grade E
THE CARDS WE’VE BEEN DEALT
2012

3. Charlotte, 41
Rob, 28 Brian, 59
THE CARDS WE’VE BEEN DEALT
2012

4. Charlotte, 41
Rob, 28 Brian, 59
THE CARDS WE’VE BEEN DEALT
2012

5. THE CARDS WE’VE BEEN DEALT
2012

6. childhood adolescence adulthood old age
THE CARDS WE’VE BEEN DEALT
2012

7. Odyssey
childhood adolescence adulthood old age
THE CARDS WE’VE BEEN DEALT
2012

8. adulthood
moved away from home
financially independent
married
started a family
THE CARDS WE’VE BEEN DEALT
2012

9. adulthood
Class of 1960 70%
Class of 2000 40%
Class of 2012 (UK) 21%
THE CARDS WE’VE BEEN DEALT
2012

10. childhood adolescence adulthood old age
THE CARDS WE’VE BEEN DEALT
2012

11. Active retirement
childhood adolescence adulthood old age
THE CARDS WE’VE BEEN DEALT
2012

12. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

13. Social
Mobility
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

14. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

15. 4%
to university
40%
to university
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

16. Career
Structure
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

17. Career
Structure
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

18. Attainability
of Housing
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

19. Attainability
of Housing
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

20. Explosion in
house prices
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

21. 1975 Q1
1976 Q1
2012
1977 Q1
Q1 2012
1978 Q1
1979 Q1
1980 Q1
1981 Q1
1982 Q1
1983 Q1
1984 Q1
1985 Q1
TELEGRAPH ROADSHOW
1986 Q1
1987 Q1
1988 Q1
THE CARDS WE’VE BEEN DEALT
1989 Q1
1990 Q1
1991 Q1
1992 Q1
1993 Q1
1994 Q1
1995 Q1
1996 Q1
1997 Q1
1998 Q1
1999 Q1
2000 Q1
2001 Q1
2002 Q1
2003 Q1
2004 Q1
2005 Q1
2006 Q1
2007 Q1
2008 Q1
2009 Q1
2010 Q1
2011 Q1
2012 Q1

22. Younger
people
finding it
hard
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

23. Younger
people
finding it
hard
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

24. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

25. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

26. Opportunity
Hoarding
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

27. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

28. Declining
number of
middle class
jobs
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

29. 2001 2012
27% low-skilled jobs 36%
10% unemployed 19%
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

30. Hourglass
Economy
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

31. Higher Salaries
Lower Salaries
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

32. Higher Salaries
Lower Salaries
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

33. Higher Salaries Agency employees
Over 50
5%
Under 50
Lower Salaries 95%
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

34. Gap between
rich and
average
wage
1918 2012
19% 18%
1997
12%
1960
9%
1980
6%
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

35. Bank of Mum
and Dad
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

36. Bank of Mum
and Dad
25%
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

37. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

38. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

39. Baby Boomers
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

40. Baby Boomers
Social
Mobility
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

41. Baby Boomers
Social Career
Mobility Structure
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

42. Baby Boomers
Social Career Attainability
Mobility Structure of Housing
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

43. Baby Boomers
Social Career Attainability Explosion
Mobility Structure of Housing in house
prices
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

44. Baby Boomers
Social Career Attainability Explosion Younger
Mobility Structure of Housing in house people
prices finding it
hard
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

45. Generation X & Y
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

46. Generation X & Y
Opportunity
Hoarding
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

47. Generation X & Y
Opportunity Declining
Hoarding number of
middle
class jobs
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

48. Generation X & Y
Opportunity Declining Hourglass
Hoarding number of Economy
middle
class jobs
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

49. Generation X & Y
Opportunity Declining Hourglass Gap
Hoarding number of Economy between
middle rich and
class jobs average
wage
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

50. Generation X & Y
Opportunity Declining Hourglass Gap Bank of
Hoarding number of Economy between Mum and
middle rich and Dad
class jobs average
wage
TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

51. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

52. TELEGRAPH ROADSHOW
THE CARDS WE’VE BEEN DEALT
Q1 2012
2012

53. THE CARDS WE’VE BEEN DEALT
2012

54. THE CARDS WE’VE BEEN DEALT
2012

55. MASS MASS
INFORMATION INTELLIGENCE
THE CARDS WE’VE BEEN DEALT
2012

56. +15%
News & Information sites
THE CARDS WE’VE BEEN DEALT
2012

57. 25 - 44s who visit quality newspaper sites...
23% more ambitious
16% higher salary
than all 25 - 44s
THE CARDS WE’VE BEEN DEALT
2012

58. THE CARDS WE’VE BEEN DEALT
2012

59. THE CARDS WE’VE BEEN DEALT
2012

60. Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

61. 42%
of chocolate bars
are bought by
over 45s
Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

62. Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

63. Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

64. Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

65. 13%
8%
Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

66. over 45s are majority consumers of...
ground
frozen coffee
vegetables 58%
57%
mints
sweet honey 57%
biscuits 58%
60%
Source: TGI
THE CARDS WE’VE BEEN DEALT
2012

67. THE CARDS WE’VE BEEN DEALT
2012

68. +13% +50%
sales brand consideration
telegraphworks.co.uk
THE CARDS WE’VE BEEN DEALT
2012

69. THE CARDS WE’VE BEEN DEALT
2012

70. Social Grade A
Wealth
86%
Under 45 Over 45
Social Grade E
THE CARDS WE’VE BEEN DEALT
2012

71. Social Grade A
Wealth
86%
Under 45 Over 45
Social Grade E
THE CARDS WE’VE BEEN DEALT
2012

72. Social Grade A
Wealth
86%
Under 45 Over 45
Social Grade E
THE CARDS WE’VE BEEN DEALT
2012

73. Social Grade A
Wealth
86%
Under 45 Over 45
Social Grade E
THE CARDS WE’VE BEEN DEALT
2012

74. ‘‘
‘‘ the young person & the boomer
THE CARDS WE’VE BEEN DEALT
2012

75. THE CARDS WE’VE BEEN DEALT
2012

76. THE CARDS WE’VE BEEN DEALT
2012