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Die Innovationsformel für den Media Shift

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Um den #Mediashift erfolgreich zu bewältigen, braucht es Innovation. Wie aber schaffen wir mehr Innovation? Die subjektiv ultimative Innovationsformel - made by neuwaerts - liefert Impulse, soll Mut machen und ruft zur Normbrechung auf.

Diese Keynote für den 'meda ahead Congress 2013' stammjt von neuwaerts-CEO Ingo Stoll.

Published in: Business
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Die Innovationsformel für den Media Shift

  1. 1. [keynote] die subjektiv ultimative innovationsformel für den media shift #ma13 @neuwaerts_de @ingostoll
  2. 2. Quelle: http://endtimepilgrim.org/liberty.jpg *Das Ende der klassischen, senderbezogenen Marketingkommunikation Media Shift?!
  3. 3. Wir [Deutsche] tun uns schwer mit Innovation … Quelle: http://www.the4cast.com/wp-content/uploads/2011/12/Most-Innovative-Countries-In-World-1.jpg
  4. 4. Innovation ist mehr als neue Technologie Quelle: http://ukcjs.com/mp3-player-shuffle-280-p.asp ; http://de.wikipedia.org/wiki/Karlheinz_Brandenburg Karlheinz Brandenburg Welcher Kopf steckt hier hinter? mp3_Erfinder
  5. 5. Quelle: https://www.google.com/search?q=innovate
  6. 6. Die Formel Quelle: https://www.google.com/search?q=innovate
  7. 7. Perspektiv-wechsel Quelle: http://www.maisonsdumonde.com/AT/de/produits/fiche/stuhl-rot-edison-115786.htm
  8. 8. Übrigens, Bewegung hilft beim Denken :) Quelle: http://kwerfeldein.de/2013/01/24/dynamik-im-streiflicht/
  9. 9. Transforming needs Transfer Quelle: http://preciesmark.nl/5-useful-social-accounting-apps/
  10. 10. Die Formel Quelle: https://www.google.com/search?q=innovate
  11. 11. made by neuwaerts
  12. 12. neue* Köpfe interdisziplinäre Teams Theologe Quelle: http://www.thyssenkrupp.com/financial-reports/07_08/de/boards.html Nerd Frau ;)
  13. 13. Die Formel Quelle: https://www.google.com/search?q=innovate
  14. 14. neue* Räume Quelle: http://www.thinkthru.info/
  15. 15. neue* Räume Arbeitsplatz Quelle: http://www.epmassetis-vermietung.de/index.php/ger/objektsuche/sued/Ohmcenter/Konferenzraum-klein; http://socialmediaweek.org/berlin/official/society-talks-at-betahaus/#. UnwakuKKIrw
  16. 16. [Frei]räume Quelle: http://hintergrundbilder.wallpaperstock.net/flug-in-den-himmel-wallpapers_w2288.html
  17. 17. Die Formel Quelle: https://www.google.com/search?q=innovate
  18. 18. neue * Formate ‚Round Table‘ Conference Quelle: http://es.dreamstime.com/fotos-de-archivo-libres-de-regal%C3%ADas-conferencia-de-mesa-redonda-image31168278 ; https://www.happy-kidz.com/ballebad-rund-verschiedene- grossen.html
  19. 19. Unkonventioneller ‚Round Table‘ Welcome to the Playground Round Table mit Experten und CEOs auf der CeBIT Global Conferences 2013
  20. 20. Die Formel Quelle: https://www.google.com/search?q=innovate
  21. 21. Fachkonferenz Quelle: www.conventioncamp.de Barcamp
  22. 22. ConventionCamp Das erstes ConventionCamp 2008 startete mit 250 Teilnehmern als Experiment. 2012: • 1.600 Teilnehmer • Internationale Keynote 2012: Julian Assange • Twitter: Platz 1 der deutschen Trending Topics, 4.500 Tweets von 1.350 Unique Usern • Reichweite twitter: > 23 Mio. • Nationale Presseabdeckung, inkl. dpa, Reuters, c‘t, Welt, t3n, HAZ
  23. 23. Twitter Quelle: neuwaerts Elektromotor ?
  24. 24. Neu* kombiniert: Internet of Things (#IOT) Blogs + Seifenblasen Quelle: http://www.neuwaerts.de/emerge/
  25. 25. Internet der Dinge ‚Points‘ Quelle: http://www.youtube.com/watch?v=mEvc0RjghbY
  26. 26. RFI D Quelle: neuwaerts Kinderzimmer ?
  27. 27. Die Formel Quelle: https://www.google.com/search?q=innovate
  28. 28. made by neuwaerts Listen to your audience! Kunden einbeziehen
  29. 29. It might not work. That‘s why we do it! #9outof10 Quelle: http://www.sueddeutsche.de/muenchen/die-besten-biergaerten-muenchens-probiers-mal-mit-gemuetlichkeit-1.1320607
  30. 30. Die Formel Quelle: https://www.google.com/search?q=innovate
  31. 31. SPOT die junge Filiale der Sparkasse Göttingen Quelle: http://www.neuwaerts.de/referenzen/projekt/sparkasse-gottingen-87/ made by neuwaerts
  32. 32. Die Formel Quelle: https://www.google.com/search?q=innovate
  33. 33. WHO ARE WE? WHAT DO WE WANT? SPREADING IDEAS AND COLLABORATION! FIRST! #WTF? FIRST! FÖRSTER! 1 !1 11elf #NEUSTARTER #Di 15.10.2013* #BRAINSTORMING #18.00 – 19.00 #ATELIER-LOUNGE #MOTIVATION #BE-FIRST!* #ASK-MARCO #ASK-INGO #FREECOOKIES *Teilnahme nur mit gültigem Abreißcoupon möglich. Be quick or be dead!
  34. 34. ONE more thing: Quelle: #SMSS13
  35. 35. „Trust your guts!“ Quelle: http://boodahboy.com/post/18257902402 (Bild) Quelle: http://12most.com/2013/06/24/social-media-strategy-tips-for-the-underdog/ http://cnettv.cnet.com/spoon-underdog/9742-1_53-28613.html
  36. 36. You are here! Die Formel … to go there Quelle: https://www.google.com/search?q=innovate #enjoy :)
  37. 37. [danke.] www.neuwaerts.de @neuwaerts_de www.facebook.de/neuwaerts @ingostoll

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