Khadi is not just a cloth but a “movement” that should be taken forward as a campaign, Prime Minister Narendra Modi on the 36th edition of his monthly radio programme “Mann Ki Baat”

1. Khadi,The new king.
RL NARAYANAN
How the vision of a great leader Pm Modi has made this
elephant a new king. Khadi under his leadership & vision
may touch a sales of over $ 10 billion by FY-20 and its
going to power over a million youths to prosperity by
2030 and sales to a whooping $100 billion, that’s 10x
thinking. ( After Gandhi, khadi almost vanished, PM
Modi took it upon himself and became brand
ambassador for Khadi, It took vision of this great leader
for making khadi a gaint again, ATLAS REGAINED!

3. RL NARAYANAN

4. SOURCE: ET

7. One leader, one vision
$10 BI LLION AC HIEVED $ 100 BILLION IN NEXT 10 YEARS
EMAI L : EMAIL RLN@GMAIL.COM
Strategic suggestions
to be implemented as
a part of 150th birth
anniversary
celebrations across
nations.
Open 10 outlets at
top 10 airports before
August 2019
Open 3 at top
international airports
by August 2019
Open 60 outlets at all
important railway
stations by August
2019
It took 70 years just
to open one outlet in
Airports
Involve top brand
ambassadors with
nationalist sprit for
branding &
partnerships.
Bring 60 brand
ambassadors to
promote swadeshi
Khadi in every city
10% of CSR money
can be spent on
KHADI for gifting.
Coupons to govt
employees/ PSU
Flag Khadi
express by
August 2019.
To cover
Kashmir to
Kanyakumari
as special
campaign
1500 touch
screen
monitors to
order Khadi
items in tier
2/3 towns
Make strategic
post offices as
sales office for
Khadi with
touch screen
Partnership
with Amazon
and wallmart
for worldwide
sales
Open office in
brand street
London, Paris
and Newyork
A touch screen
menu across
PSU Banks in
all international
branches.
Mission $100
billion to be
promoted
across
platforms.