Presentation by @ndeverge and @bluxte about the launch of their products (http://teammood.com and http://actoboard.com). Presented at the Toulouse JUG.

1. HOWTO BOOTSTRAPYOUR
IDEA
when you are a developer
Toulouse JUG - 16/05/2013

2. WHO ARE WE
Nicolas Deverge
@ndeverge
Working @ ekito as Software
Developer & Agile Facilitator
Micro-entrepreneur at night
Sylvain Wallez
@bluxte
Freelance Software Developer
& Architect
Compulsive startuper

3. THE PROBLEM
As a developer, I have a kickass idea and I don't know how to
start*
* apart from coding the whole project with the coolest frameworks

4. VALIDATETHE IDEA
"If I had asked people what they wanted, they would have said faster
horses."
Henry Ford

5. LEANSTARTUPTOTHE RESCUE
"We must learn what customers really want, not what they say they
want or what we think they should want"
@ericries

6. LET'STESTTHE IDEA
Build a first MinimumViable Product to collect feedback

7. THE LANDING PAGE

8. THE ARCHITECTURE

9. AREYOU KIDDING ?

10. AREYOU KIDDING ?
TeamMood
A Playframework 2 app
containing static HTML pages
and storing emails in a Google
Form.
Actoboard
Not even Play! Just static HTML
+ Google Form

11. AREYOU KIDDING ?
TeamMood
A Playframework 2 app
containing static HTML pages
and storing emails in a Google
Form.
Actoboard
Not even Play! Just static HTML
+ Google Form
Could have been Rails / Django or whatever geeky technology*
* Nope, JPA + EJB + JSF are not the best technologies for building a landing page

12. SERIOUSLY, GOOGLE FORM ?
Yeah, you did read right !
No database (NoNoSQL)

13. SERIOUSLY, GOOGLE FORM ?
Yeah, you did read right !
No database (NoNoSQL)
New trendy concept !!

14. HOSTING
★ Free cloud based hosting
★ Heroku
★ Cloudbees
★ OpenShift
★ And many more
★ For static websites
★ Amazon S3
★ Github
★ Cheap hosting
★ OVH (kimsufi)

15. HEROKU EXAMPLE
First deploy in 15mn top !
1. Create an account on heroku.com : 5mn
2. Download and install the HerokuToolbelt tool : 5mn
3. Then :
Done !
$> cd /path_to_your_project
$> heroku create
$> git push heroku master

16. THE LANDING PAGE - COSTS
A theme on http://wrapbootstrap.com 6$
A domain name 10$
Hosting on Heroku free
Some passionate time to build it priceless !!

17. THE LANDING PAGE - COSTS
You're up and ready for 16$
Equivalent to

18. THE LANDING PAGE - COSTS
You're up and ready for 16$
Equivalent to
Tough choice...

19. TOOLSYOU MAY NEED FOR UI
Twitter Bootstrap
Foundation
Themes
Bootswatch (free)
Wrapbootstrap (not free)
ThemeForest (not free)

20. TOOLSYOU MAY NEED FOR UI
Color scheme
kuler - 1pxdeep

21. Some icons
Font-Awesome
IcoMoon
Nice fonts
Google WebFonts
TOOLSYOU MAY NEED FOR UI

22. ANNOUNCE
In 24 hours
★ About 400 unique visitors
★ About 70 registrations

23. MEASURE
Google Analytics
KissMetrics
MixPanel

24. THE BESTTOOL EVER
Don't forget to put a notebook on your nightstand !
Warning: may prevent sleeping...

25. THE BESTTOOL EVER
Don't forget to put a notebook on your nightstand !
Warning: may prevent sleeping...
Or in the shower

26. THE BEST
COMMUNICATIONTOOL
Email !
Users generally do not consider your messages as spam
Tools to build awesome emails, manage lists (un/subscribe),
analytics about a campaign

27. FAST ROUND-TRIP
TECHNOLOGIES
Playframework
• Simple full stack framework
Angular JS + JAX-RS
• REST server
• One-page HTML+JS front-end

28. BOOKS

29. YESYOU CAN!
Got idea and a bit of free time? Start now!
You will:
• learn new things
• enjoy doing your stuff
• meet new people
The riskiest thing: success!