"Notice me, Senpai!" - well, in this case, Senpai = developers.
Developer acquisition and adoption don't go proportionally to the quality of your platform, APIs, dev tools etc. If developers out there have never heard of your products, you fail no matter how awesome your developer offerings are. You must be discovered first, and getting discovered is not so easy.
In this talk, Tomomi Imura will share her experiences at various companies, including large corporates to start-ups and how she created developer-centric contents and docs to drive the community and acquire new developers.