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Notice Me, Senpai! Get Discovered with Creative Technical Content

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"Notice me, Senpai!" - well, in this case, Senpai = developers.

Developer acquisition and adoption don't go proportionally to the quality of your platform, APIs, dev tools etc. If developers out there have never heard of your products, you fail no matter how awesome your developer offerings are. You must be discovered first, and getting discovered is not so easy.

In this talk, Tomomi Imura will share her experiences at various companies, including large corporates to start-ups and how she created developer-centric contents and docs to drive the community and acquire new developers.

Published in: Technology
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Notice Me, Senpai! Get Discovered with Creative Technical Content

  1. 1. Notice Me, Senpai! Get Discovered with Creative Technical Content Tomomi Imura (@girlie_mac)
  2. 2. @girlie_mac Tomomi does: ● advocate open web & technology ● code JavaScript & Node.js ● writer & speak about tech ● hack useless stuff ● mentor & advisor ● currently work at
  3. 3. @girlie_mac Where I Have Been Doing DevRel at: Slack API Nexmo SMS, Voice, 2FA API HTML5 (W3C) & Windows Phone webOS Apps PubNub Realtime API
  4. 4. @girlie_mac I Write & Have Written Articles on: Technical editor for some books by:
  5. 5. Get Discovered by Developers!
  6. 6. SearchTweets, newsletters, etc. Word of mouth, on Slack, etc. API, Platform, Framework, Tools, etc. How Do Developers Find Your...
  7. 7. @girlie_mac Awareness When devs find your shiny new stuff passively on TechCrunch, ProductHunt, announcement / marketing blog, etc: Sounds awesome!
  8. 8. @girlie_mac Awareness & Acquisition When devs find your use cases, and with even better, easy-to-follow step-by-step tutorials on how to build: Sounds awesome! I may wanna try!
  9. 9. @girlie_mac Get Devs Hands Dirty! ● Workshops ● Hackathons ● Blog & Tutorials ○ Docs ○ Diagrams and Illustrations ○ Videos & Screencasts ○ Webinars My focus!
  10. 10. Make It Practical!
  11. 11. @girlie_mac Practical & Fundamental Tutorial examples: ● [Awesome API] 101 ● Beginner Guide of [Awesome API] ● Getting Started with [Awesome API] in [Node.js] ● How to Build To-Do App with [Awesome.JS Framework] ● [Awesome API] Tips & Tricks ● [Awesome API] Best Practice
  12. 12. @girlie_mac
  13. 13. @girlie_mac
  14. 14. Make It Interesting!
  15. 15. @girlie_mac Creative Projects (and How to Build Them!) ● GIPHY Chat App ● Slack Message Analysis w/ Watson ● Tweet Emotion: Sentiment Data Visualization w/ D3.js ● Raspberry Pi Spy Cam w/ Facial Detection ● Call Alexa from Phone ● Robot Dance Party ● Gotta Get’em All! Pokémon Go Relatime Mapping
  16. 16. @girlie_mac Brainstorm
  17. 17. @girlie_mac Project Types ● Purely fun ○ Pokémon ○ IoT - cat camera ● Targeting a community / Ecosystem ○ Programming Language, Platforms ○ Frameworks - e.g. Standard Web APIs, React, Angular, D3 ○ Hardware - e.g. Arduino, Raspberry Pi ○ AI - e.g. Amazon Alexa, IBM Watson
  18. 18. @girlie_mac
  19. 19. @girlie_mac
  20. 20. @girlie_mac
  21. 21. @girlie_mac
  22. 22. @girlie_mac Let Devs Adopt the Ideas “Pokemon is not how we win the big $$$ companies” “Don’t get me wrong. We are providing the ideas”
  23. 23. @girlie_mac Adopting the Ideas for Real Apps { id: 'pikachu-012', lat: 37.7234, lon: -122.472 } { id: 'taxi-012', lat: 37.7234, lon: -122.472 }
  24. 24. Notice Me, Senpai!
  25. 25. @girlie_mac But Senpai doesn’t even know me...
  26. 26. @girlie_mac Piggybacking on Bigger Players ● Partner with other companies ● Be friend with their DevRel peeps ● Apply to be an author ● Pay sponsorship
  27. 27. @girlie_mac
  28. 28. @girlie_mac
  29. 29. @girlie_mac ...and get THEIR Social Bandwagon!
  30. 30. @girlie_mac
  31. 31. @girlie_mac Community is magic!
  32. 32. @girlie_mac
  33. 33. Go Social
  34. 34. @girlie_mac Get Carded 3 1 1 2
  35. 35. @girlie_mac It’s So META! <!-- Twitter Card data (with a large image) --> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Title Here"> <meta name="twitter:description" content="Page description"> <meta name="twitter:image" content="http://example.com/image.jpg"> <!-- FB Open Graph data --> <meta property="og:title" content="Title Here"> <meta property="og:type" content="article"> <meta property="og:url" content="http://www.example.com/"> <meta property="og:image" content="http://example.com/image.jpg"> <meta property="og:description" content="Page description"> 3 1 2
  36. 36. @girlie_mac Developer-Focused Social Space Newsletters Code Samples & Demo
  37. 37. @girlie_mac TL;DR ● Create attractive content ○ Make them practical / interesting ○ Focus on communities ○ Be inclusive ● Syndicate the content ● Go social ○ Use social media meta tags ○ Use developer-focused social space
  38. 38. @girlie_mac Thank you! @girlie_mac girliemac.com github.com/girliemac slideshare.net/tomomi BY-SA
  39. 39. @girlie_mac Attribution: Open Emoji by Emoji-One (CC-BY 4.0)

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