Market Access Managers who work closely with key opinion leaders (KOLs) and influencers (physicians, patients, non-profit, advocacy groups, etc...) can benefit from social media. A 10-minute presentation that I delivered on June 16 2009 for The Canadian Institute.

1. Creating Synergies in Marketing and Market Access Through Innovative Use of Social Networks Natalie Bourré Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Drug Pricing and Reimbursement in Canada June 16 2009

3. Social networks … A new set of tools to reach KOLs

4. Health 2.0 ; Social networks for healthcare A natural conversation about healthcare within a group of trusted individual stakeholders

5. Just to name a few …. For ongoing list, go to: http://www.doseofdigital.com/healthcare-social-media-wiki/ and http://health20.org/wiki/Health_2.0_Companies

6. Looking for Health Information is the 4 th Most Popular Internet Information Activity in Canada Zamaria, Charles and Fred Fletcher. Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007. Toronto: Canadian Internet Project, 2008.

7. We Trust a ‘ Person Like Me’ and Doctors Almost Equally Ref.: 2008 Edelman Trust Barometer, http://www.edelman.com/news/showone.asp?id=175

8. Share similar diseases

9. Source: Forrester Inc. Research; blogs.forrester.com ─ April 22, 2009

10. Share similar treatments Share similar causes

11. Others are rating pharma brands (www.iguard.org)

12. Some are giving medical advice

13. Some are sharing tips on obtaining coverage

14. Canadian Doctors Engage in Social Media

16. Natalie Bourré Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Join the ‘ Pharmaceutical Marketing Coach’ Group on FaceBook, LinkedIn and Ning.