1. Music Video Location Decisions
In order for our music video to look professional, we had to
choose the right location for it to portray the genre and the
messages to the audience. The music video was shot in an
estate close by to the audience and in Russel Square.

2. We decided to use these estates at Golf Links
estates as it was easier for our artist to travel
there. Also it seemed like an estate where
trouble is caused and where you may expect
violent teenagers to be associated with as
there were many police notices, warnings and
built in CCTV cameras.

3. This location was used when the bag was collected as it
was behind the main flats, which reflected an alleyway. As
a result, it made the artist and the co – artist seem
suspicious, which is also portrayed through the
undercover agents looking down through binoculars and
talking on a ‘walkie talkie’.

4. The artist walks out of the station and is
Russel Square to show him making his journey
to the top. From being in the estate, he is in a
much more pleasant place, but still aspiring to
be right at the top.

5. This is where the music video ends and at this point the undercover
agents catch the artist. He’s stopped on a side road, not a main road in
order to show that the undercover agents believe that he’s
dangerous, making the audience think it too, and is a threat to society.
However, the stupidity of the undercover agents is realised when they
search his bag, and only find CD’s inside to send the message that not all
young people get involved with crime, instead work hard to aspire
somewhere.