Difference of second screen service between Japam and US.

1. Panel discussion part1
All of TV apps
Future of TV apps in Japan
Discuss about the the potential of Second screen business
@rikanakayama

2. History of Second screen in Japan/US
2008
2009
2010
2011
2012
$1.5M
$4.5M
$6M
$12M
$73M(Viggle)
GetGlue
Viggle
TV.com(CBS)
$8M
Clicker
$11M
$?M(CBS)
$?M
$1.5M
$4M
miso
$16.5M
Peel
$17〜30M(Yahoo)
IntoNOW
Zeebox
$？M
ピーチク
Japan
has
been
preceded
by
US
about
tuneTV
（GREE）
2
years
in
socialTV.
A
lot
of
money
was
emocon(GREE)
invested
to
SocialTV
テレbing
indstry
in
US…（´￢｀*）
みるぞう
日本代表スタジアム
wizTV
=fund
テレViewing
=exit
@rikanakayama

3. Categories of second screen in US
Multi-function Recommendation
Viggle
IntoNOW
Miso
Zeebox
Peel
Buddy
TV
Fanhaean
IMDb
Social
SnappyTV
tunerfish
GetGlue
Bravo
Now
TapCast
Renewed
Quips
(byGoMiso)
OEM
=
TV.com(CBS)
TWC
TV
(Time
Warnar
Cable)
Shazam
PLAYUP
Fan
app
for
Gossip
Girl
USA
anywhere
Yap.TV
cyandia
(NBC)
Realtime
ABC
Player
AT&T
U-­‐verse
Watch
with
Fanaix
ebay
(iPad)
Paid TV
スポーツ観戦
DEXTER
dijit
TV
Guide
Mobile
i.TV
NBC
Network
Specific contents & Commerce TV program guide
@rikanakayama

4. Categories of second screen in Japan
Multi-function Recommendation
Social
(＝ Realtime ）
wizTV
emocon
テレViewing
ピーチク
ぱふテレ
Sola
tuneTV
TVT5
NHK
紅白
日本代表
Gガイド
wowwow
スタジアム
Baloo
みるぞう
TVガイド
Paid TV
テレBing
Specific contents & Commerce TV program guide
@rikanakayama

5. Comparison of key factor affects each 2nd screen
JP US
factors of TV ・a few channels on TV (７Ch at most ・many channels on TV（200‒300Ch by
outside
of
TV
outside for free） paid TV）
・single time zone ・multiple time zone
・limited channels to distribute ・plenty of channels to distribute
contents contents
・a TV program is short term（ about ・a TV program is long lasting ( about a
3 months ) half year / sequence of seasons / spin
off series )
axis of data time / channel title / season / episode
communication synchronous（real time ） asynchronous
trend
of
TV
apps
type of data flow stock
※EPG data is prohibited to use as archive in
Japan .
strength ・to make audience participate in a ・to create interest graph
program └recommendation
└reaction └personalized contents
└voting └targeting ad
@rikanakayama