prototype and test assignment along with feedback

1. PROTOTYPE
-Manukrishna Nair
stakeholder: mother

2. RECAP OF EMPATHY
MAP & PROBLEM

3. Geeta Nerulla, a 52
year old, recently
divorced, mother of 2
who makes an earning
conducting yoga
classes tries to support
a daughter who has
high dreams and is
ideological!
How to combine a child’s
ambition into practical
reality for a needed
lifestyle?
?
NEED
STAKEHOLDER
INSIGHT
Parents have a lesser
appetite for risk when it
comes to career choices
(especially for their
daughters)

4. SELECTED IDEAS

5. a). The most practical
Today,
there
isn’t
a
single
portal
for
parents
to
go
through
career
choices
and
what
the
experts
in
those
fields
are
saying!.
Imagine
a
portal
with
features
of
GlassDoor
(giving
reviews
and
payscale
raAngs
for
different
industries
&
firms),
LinkedIn
(focused
expert
forums
and
community
acAvity)
and
Monster
(jobs
available
in
a
field).
This
is
idea
is
pracAcal
as
it
is
also
easy
to
implement.
selected
to
prototype

7. careerpathway
Careerpathway
enables
both
parents
and
students
to
understand
career
growth
and
career
opAons.
What
is
shown
here
is
the
startup
screen.
The
Parent
(who
is
the
stakeholder)
can
choose
the
flow
for
the
website
for
content
most
relevant

9. careerpathway
A
simplisAc
search
enables
the
parent
to
find
out
possibiliAes
within
a
chosen
career
field.
The
opAon
of
lisAng
down
current
curriculum
enables
the
parent
to
understand
career
choices
that
they
wouldn't’t
have
considered
otherwise

11. careerpathway
Once
the
choices
get
available,
certain
moAvators
like
“popular”
etc
are
useful
for
the
parent.
Upon
clicking
any
of
the
opAons,
the
right
panel
gets
acAve,
with
relevant
expert
talk,
jobs
in
India
&
abroad,
average
salary,
addiAonal
knowledge
required
as
well
as
companies
hiring
for
the
relevant
posiAon.

12. SELECTED IDEAS
Feedback from stakeholder

13. b). The most disruptive
The
Equality
Campaign
(for
gay
rights)
went
Viral
and
now
they
even
have
their
own
symbol
and
idenAty.
I
feel
a
similar
campaign
is
essenAal
w.r.to
Career
Choices,
as
typically
(especially
in
India)
only
a
few
professions
are
considered
of
importance.
To
bring
about
equality
in
career
opAons
(each
career
choice
has
an
equal
opportunity
to
be
successful
in)
an
equality
campaign,
in
my
opinion
could
be
the
most
disrupAve.
selected
to
prototype

15. Equality campaign
The
equality
campaign
brings
about
All
the
various
career
opAons
visually
represented
by
an
“equal
to”
sign

16. SELECTED IDEAS
Feedback from stakeholder