1. Intelligent Housing
Your next housing destination.
-Meeting Of Minds
Technology Entrepreneurship
Stanford University
2. Marketing Experiments
How did we choose ?
We had a brainstorming session to understand our target
customer’s persona and came up with set of campaign ideas
Conducted a survey to get insights on whether these
campaigns will be effective
Finally based on survey, we chose – FB, Ad-words, Mail, SMS
and Posters.
3. Marketing Campaigns
1. Facebook campaign (Implemented)- We started a Facebook page as FB is a successful
marketing tool. We didn't incur any cost in doing this, however we spent about 5 man-
hours in doing this. Facebook was strongly recommended by our customers.
2. Adwords campaign (Implemented) - We spent $10 for adwords to display our ads on
publisher sites which are related to real estate. We initially chose CPC campaign but found
it expensive as we got only 3 clicks for $5 and got 2 visitors to like our page. Then we
changed our campaign type to CPM which got us 1000 impressions for $5 and got us 15
visitors and 5 of them liked our page.
3. Emails / SMS (Implemented) - We sent out the mails/SMS based on the strategy that if
we receive a mail/SMS for a known contact we are sure to read it and even forward it to
others. We did not incur any cost in this. It took 1 man-hour of efforts.
4. Display printouts in offices (Partially Implemented) – We put in our own offices and we
wanted to also put in real estate agents office. Since the Real estate agents wanted us to
pay them to display the print outs in their office we decided not to go with it was
overshooting our budget.
4. Tactics and Cost Of User Acquisition
we spent $10 for adwords which got 2 visitors to like our
page. cost per user acquistion is $5. Since the cost was too
high we changed our campaign from CPC to CPM.
we spent $25 for registering as telemarketers and sending
out sms. this got us 10 visitors to like our page. CUA is $2.5.
we spent about $5 for printouts.
