2. STRENGTHS
High quality products
Strong brand image
Extensive product lines
Strong and mass distribution network
Wide range of associated bands
Skilled management employees
Modern manufacturing facilities
Potantial target market
3. WEAKNESSES
High price
More emphasize on quality rather than design
Lack of promotional activities
High cost structure
High administrative cost
4. OPPORTUNİTİES
Wide assortment of products offered
Better customer service
Rise in export
More emphasize on product quality and design
Strong retail store network
Neat and clean retail outlets
Trained salesman
5. THREATS
High price due to high production cost
Consumer perception regarding high price
