2. Headline
A heading at the top of an
article or page in a newspaper or
magazine.
Denoting or relating to a figure
for unemployment based on the
unadjusted total number of
people out of work, as a
percentage of the population.
3. Functions
The purpose of a title is to tell the reader what the
story is about and encourage them to discover more
by reading the story. Headlines play the very important
for any newspaper. Actually, Headline is used to attract
the user to read whole news. Through headlines they
place the impact on the readers.
4. A headline should grab the
readers attention
A headline’s best tools for getting attention are to
appeal to the reader’s self-interest or to give news. A
web reader is always, either consciously or
subconsciously, searching for something. If you
present a headline that is aligned with that quest and
you will have the attention of the reader.
5.
6. Headline should pre-screen or
select your readers
The headline needs to be specific enough to screen
your viewers. It needs to tell the reader if the article is
for them. Looking at a recent headline from this site
“The Buying Process“. It is actually a story about the
how the buying process can be related to a website, so
the headline should have had at least some indication
of the fact that the story related to website
7.
8. A headline should deliver a
complete message
If you realize that many more people will read your
headlines than will read the complete article, the
headline can be used to deliver a complete message.
Here’s a headline from Google News: “Rogers buys
Call-Net“. You can get the whole story from the
headline. This type of headline can be effective for
branding if you include the site or company name.
9.
10. A headline should draw a
reader into the story.
The ways to draw someone a story usually involve humor,
intrigue or the desire to find out more: curiosity. This can
be done by asking a question or by making a promise of
useful information.
The very effective: “Top 10 Tips for Getting Rich” style
headlines make a promise of practical, easy to use
information. If you aren’t feeling rich it’s difficult to not
click a headline like this.
11. Banner headline
A large newspaper headline,
especially one across the top
of the front page.
12. Classic kicker
Kicker headlines consist of one
line of secondary over one or
more lines of primary.
13. Wicket headline
Wicket headlines consist of
two or more lines of
secondary over one or more
lines of primary.
14. Style headline
In addition to the various types of headline, there are also
two headline styles: upstyle and downstyle.
Upstyle headlines start each word with a capital letter.
Downstyle headlines capitalize only the first word.
Upstyle headlines are somewhat old-fashioned. Today,
most papers use the downstyle.
15.
16. Tripod headline
Tripod headlines consist of two ore
more lines of secondary stacked
beside the primary. This is a
graphically challenging design that w
will rarely use.
