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State of
              the
                  Industry          Enterprise views of the
                               Telecom Expense Management &
                                Wireless Mobility Management
                                           Industry




                                                 October 2010


n AOTMP’s Industry Confidence Index
n Enterprise Satisfaction Ratings of Suppliers
n Industry Trends & Analysis
 




                                                                         Table of Contents
                                           State of the Industry Overview ................................................... 2
                                           Background/Demographic Profile ................................................ 3
                                           Chapter One: Industry Trends .................................................... 4
                                           Chapter Two: Industry Confidence Index...................................... 7
                                           Chapter Three: Supplier Satisfaction.......................................... 10
                                           Chapter Four: Supplier Capabilities............................................ 18
                                           Chapter Five: Industry Call to Action ......................................... 22
                                           Chapter Six: Key Findings Summary .......................................... 25
                                           Appendix One: AOTMP’s State of the Industry Report................... 26
                                           Appendix Two: About the Authors ............................................. 27
                                           Appendix Three: About AOTMP Research .................................... 28



                                                                          Table of Figures
                                           Figure 1: Respondent Profile – Company Size ............................... 3
                                           Figure 2: Respondent Profile – Title ............................................. 3
                                           Figure 3: Average Number of Supported Wireless Elements ............ 4
                                           Figure 4: Distribution of Wireless Devices ..................................... 5
                                           Figure 5: Percentage of Companies Without a Wireless Policy .......... 6
                                           Figure 6: Industry Confidence Index Trend ................................... 7
                                           Figure 7: 2010 ICI Response Distribution ..................................... 8
                                           Figure 8: ICI – TEM and WMM Supplier Presence ........................... 9
                                           Figure 9: Supplier Satisfaction Ratings ....................................... 13
                                           Figure 10: TEM Supplier Satisfaction Ratings .............................. 14
                                           Figure 11: Size of Companies Rating TEM Suppliers ..................... 15
                                           Figure 12: WMM Supplier Satisfaction Ratings ............................. 16
                                           Figure 13: Size of Companies Rating WMM Suppliers ................... 16
                                           Figure 14: Other TEM and WMM Suppliers/Consultants Mentioned.. 17
                                           Figure 15: Supplier Wireline Capabilities .................................... 19
                                           Figure 16: Supplier Wireless Capabilities .................................... 20
                                           Figure 17: TEM and WMM Supplier Deployment Methods .............. 21



© Copyright 2010 AOTMP.
All print and electronic rights are the property of AOTMP. All rights reserved.

AOTMP, 6510 Telecom Drive, Suite 100, Indianapolis, IN 46278
1.800.860.8608 www.aotmp.com
 




                                                   State of the Industry Overview
                                     The Telecom Expense Management (TEM) and Wireless Mobility
                                     Management (WMM) industry continues to evolve. With the recent
                                     downturn in the economy, enterprises have been forced to reduce

 “AOTMP’s second annual              costs and staff across the board, providing opportunities for

 State of the Industry               enterprises to implement a TEM or WMM program to gain control over
 Report measures                     budget finances. Those enterprises who have implemented a formal
 enterprise confidence and           program are able to reap the benefits of gaining visibility and control
 satisfaction within the             into their telecom and wireless environments and make critical
 Telecom Expense
                                     business decisions to drive efficiency within their environments.
 Management (TEM) and
 Wireless Mobility
                                     In order to assess the current state of the industry, AOTMP’s second
 Management (WMM)
                                     annual State of the Industry Report measures enterprise confidence
 industry.” 
                                     and satisfaction within the TEM and WMM industry. The report
                                     specifically addresses and answers three critical questions:


                                        1.   What are the critical trends within the industry today?
                                        2.   What is the level of enterprise confidence in the industry?
                                        3.   How satisfied are those who utilize a TEM and WMM Supplier?


                                     These are all important questions for enterprises engaged in TEM and
                                     WMM activities, implementing a TEM and WMM program, or selecting
                                     a TEM or WMM Supplier. This report was also developed for (1)
                                     enterprises working to define and improve their programs (2)
                                     Suppliers and consultants providing technology and services for these
                                     programs and (3) other related parties, such as partners and
                                     investors, seeking to understand the current state of the industry
                                     from the enterprise perspective.




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                                           Background/Demographic Profile
                                           1,136 enterprise professionals representing 24 different industries
                                           participated in the AOTMP State of the Industry benchmark study. By
                                           design, the study included contributions from enterprises with a TEM

 “1,136 enterprise                         and/or WMM program that may or may not include one or more

 professionals                             Suppliers or consultants. 60% of all study contributors were classified
 representing 24 different                 as large organizations, with annual revenue above $1 billion. Half of
 industries participated in                all respondents were self-classified as Directors or Managers. An
 the AOTMP State of the                    overwhelming majority of participants were from North America.
 Industry benchmark
 study. 60% of all study
 contributors were                                                     Figure 1: Respondent Profile – Company Size
 classified as large
 organizations, with
 annual revenue above $1
 billion.”




          Figure 2: Respondent Profile – Title




                                                                                           Source: AOTMP, October 2010




                                     Source: AOTMP, October 2010




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                                     Chapter One:

                                     Industry Trends

 ACTION ITEM
                                     There are many trends which are shaping the TEM and WMM
                                     landscape today. With good cause, a lot of focus and effort is
 Trends such as the 50%
                                     currently being applied to Wireless Mobility Management. AOTMP
 year-over-year increase in
                                     research indicates that wireless expenses constitute about 35% of
 the number of mobility
                                     enterprise total telecom spend and this figure is only expected to
 applications deployed
                                     increase in the future.
 dictates the need for a
 formal Wireless Mobility
 Management program and              However, enterprises are finding it increasingly difficult to gain
 dedicated focus within help         control of their wireless environments, due to the ever-changing
 desk and security protocols         nature and complexity of the wireless landscape. Research obtained
 to ensure alignment of              from this study indicates that enterprises are managing more telecom
 application management
                                     service providers, device models, applications and operating systems
 with business objectives.
                                     than ever before. In fact, the average number of applications being
                                     supported on today’s wireless devices has more than doubled over
                                     the last 2 years.


                                       Figure 3: Average Number of Supported Wireless Elements




                                                                                     Source: AOTMP, October 2010



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                                     Making life more difficult for the enterprise are recent trends related
                                     to the types of devices that are being managed. Smart devices have
                                     steadily increased in popularity over the last two years, while
                                     traditional cell phone usage has declined. In fact, there are nearly the
                                     same quantity of smart devices and traditional cell phones within the
 “The presence of smart
                                     enterprise today. The number of smart devices is only expected to
 devices within the
 workplace is exploding.             increase, as devices such as the iPad™ and tablet computing devices

 There are nearly the                are deployed. These trends reflect a more mobile workforce that is
 same quantity of smart              relying on high-powered mobile devices to perform day-to-day
 devices and traditional             business activities.
 cell phones within the
 enterprise today.”
                                                 Figure 4: Distribution of Wireless Devices




                                                                                    Source: AOTMP, October 2010



                                        The cornerstone of any Wireless Mobility Management program is
                                        policy, regardless of whether an organization institutes a corporate
                                        or employee liable management strategy. With the previously
                                        mentioned trends reflecting increases in the number of smart
                                        devices containing sensitive company-related information and the
                                        number of applications being deployed onto these devices, the
                                        need for a formal policy has never been greater, and the
                                        enterprise is beginning to attach to this message. AOTMP research

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                                        indicates that the percentage of enterprises that do not have a
                                        formal policy in 2010 has reduced substantially over the last 2
                                        years.

                                      Figure 5: Percentage of Companies Without a Wireless Policy
 “A 3% increase in
 activities being performed
 by internal staff was
 observed in 2010
 compared to 2009.” 




                                                                                     Source: AOTMP, October 2010



                                     AOTMP has also observed trends relating to primary responsibility for
                                     performing TEM and WMM activities. A 3% increase in activities being
                                     performed by internal staff was observed in 2010 compared to 2009.
                                     This trend may reflect some relative dissatisfaction with Supplier
                                     performance, but also may reflect a change as internal staff are
                                     working more closely with Suppliers and are more involved in the
                                     day-to-day activities of the program.


                                     It’s also interesting to note that with all of the changes currently
                                     taking place within the wireless landscape, the percentage of
                                     enterprises utilizing corporate and employee liable management
                                     strategies remains similar to the previous year.




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                                     Chapter Two:

                                     Industry Confidence Index
                                     AOTMP’s Industry Confidence Index (ICI) was created in 2009 to
                                     serve as an indicator of enterprise confidence in the ability of the TEM
                                     and WMM industry to serve current and future business needs. The
                                     ICI scale is segmented into three ranges: High Confidence, Moderate
                                     Confidence and Low Confidence. The 2010 ICI score is 8.14, which
 AOTMP Industry                      represents a 6% increase over the previous year.
 Confidence Index
 (1 – 6)
 Low Confidence                                 Figure 6: Industry Confidence Index Trend
 • Industry Indifference
 • Poor Credibility &
    Acceptance
 • Low Perceived Value
    Proposition
 • Diminished ROI


 (7 – 8)
 Moderate Confidence
 • Industry Reluctance
 • Varied Credibility &
    Acceptance
 • Moderate Perceived Value
    Proposition
 • Potential ROI Sustainability


 (9 – 10)
 High Confidence
 • Industry Acceptance
 • Established Credibility
 • High Perceived Value                                                                                 
    Proposition
 • Demonstrable & Sustainable                                                       Source: AOTMP, October 2010
    ROI


                                     Scoring toward the high end of the Moderate Confidence range
                                     signifies enterprise satisfaction with TEM and WMM programs overall,
                                     but sentiment among enterprises is still widely fragmented, indicating
                                     room for improvement in terms of satisfaction and perceived business
                                     benefit. Feedback provided from benchmark study participants also




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                                     indicates enterprise TEM and WMM programs have moved beyond
                                     infancy, but are not yet accepted as a mature business practice. With
                                     only 51% of enterprises highly confident in the industry, much work
                                     lies ahead for the TEM and WMM industry to reach maturity.

 “The 2010 ICI score
                                     The positive momentum in the ICI score is a good sign. However,
 represents a 6% increase
 in confidence over the              further analysis reveals that only half of all enterprises are highly

 previous year.”                     confident in the industry and their programs, with the other half
                                     indicating some indecision or no confidence in the industry. Programs
 “With only 51% of
                                     should continue to evolve in order to drive value for the organization
 enterprises highly
                                     and service levels from Suppliers need to improve in order to further
 confident in the industry,
 much work lies ahead for
                                     increase the score. As enterprise stakeholders gain confidence in

 the TEM and WMM                     their TEM and WMM programs and the perceived ability of Suppliers
 industry to reach                   to meet their evolving business needs increases, enterprise
 maturity.”                          stakeholder perceptions will shift towards the highly satisfied
                                     category, indicating overall stronger industry confidence.


                                                 Figure 7: 2010 ICI Response Distribution




                                                                                                         

                                                                                     Source: AOTMP, October 2010




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                                     AOTMP also evaluated industry confidence based on whether
                                     Suppliers were involved in any facet of TEM and WMM programs. ICI
                                     scores are 10% higher when a Supplier is involved with the program,
                                     which is consistent with 2009 results. This signifies that satisfaction
                                     and perception of TEM and WMM value is influenced by the presence
   “ICI scores are 10%
   higher when a Supplier is         of Suppliers and the perceived value they are adding. It is believed

   involved with the                 that contributions to industry confidence are, in part, attributed to
   program.”                         Suppliers’ ability to increase accuracy and visibility into telecom
                                     expenses and the telecom environment through process automation.



                                             Figure 8: ICI – TEM and WMM Supplier Presence




                                                                                                         

                                                                                     Source: AOTMP, October 2010

                                      




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                                     Chapter Three:

                                     Supplier Satisfaction
                                     Assessing enterprise satisfaction is a good barometer to determine
                                     the effectiveness of TEM and WMM Supplier performance against

 “This effort is the first-of-       expectations. For those enterprises seeking the services of a
 its-kind in the industry –          Supplier, there has been little independent information available to
 with 100% of the results            compare Suppliers and assess their performance. With this in mind,
 driven directly by                  and as a major focus of this study, AOTMP set out in April 2010 to
 enterprise customers of             rank the Top 50 Suppliers in the industry based upon enterprise
 Supplier services.”
                                     satisfaction. Over a five month period, enterprises were asked to rate
                                     their satisfaction with the Suppliers they have used over the past 12
                                     months, using a 1-10 satisfaction scale (1 being lowest / 10 being
                                     highest).

                                        •   A rating of 1 through 6 indicates degrees of overall
                                            dissatisfaction with the Supplier and these participants are not
                                            likely to provide positive recommendations of their Supplier.

                                        •   A rating of 7 or 8 represents mild satisfaction. These values
                                            indicate a high degree of satisfaction indifference with the
                                            Supplier, and the rating participant is less likely to proactively
                                            recommend their Supplier to a peer.

                                        •   A rating of 9 or 10 indicates satisfaction with Supplier
                                            performance and these participants are highly likely to
                                            recommend their Supplier to a peer.

                                     This effort is the first-of-its-kind in the industry – with 100% of the
                                     results driven directly by enterprise customers of Supplier services.

                                     AOTMP actively sought contributions from a variety of enterprise
                                     stakeholders, including senior management, directors/managers and
                                     staff members. AOTMP solicited enterprise participation through an
                                     exhaustive benchmark collection program that included over 250,000




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                                     contribution requests using live telephone interview and email
                                     collection methodologies. All Fortune 1000, Forbes America’s Largest
                                     Companies, 1000+ Mid-Market Enterprises, and Government/Public
                                     Sector organizations were included in the study.

 “AOTMP performed a                  Once the data collection period concluded, AOTMP performed a
 thorough validation to              thorough validation to ensure responses were accurately contributed
 ensure responses were
                                     by enterprise users familiar with their TEM and WMM Suppliers. After
 accurately contributed by
                                     validation, over 100 different TEM and WMM Suppliers were
 enterprise users familiar
                                     mentioned and rated by enterprises. 27% of the responding
 with their TEM and WMM
 Suppliers. Over 100
                                     population indicated they have not used a Supplier in the last 12

 different Suppliers were            months.
 mentioned by
                                     Although AOTMP initially set-out to rank the Top 50 Suppliers, only
 enterprises.”
                                     25 Suppliers received rating responses deemed statistically valid and
                                     representative of their customer base. The Top 25 Suppliers (ranked
                                     from highest to lowest satisfaction) are provided in Figure 9. Figures
                                     10 and 12 separate the Top 25 Suppliers based upon their core
                                     service offering:

                                            TEM Suppliers – Provide both wireline and wireless
                                            management services

                                            WMM Suppliers – Provide only wireless management
                                            services

                                     Additionally, Figure 14 provides a listing of the TEM and WMM
                                     Suppliers and consultants who did not receive an adequate quantity
                                     of responses to be statistically representative of their customer base.

                                     The way services are deployed among Suppliers can vary. Some
                                     Suppliers may only deliver a completely outsourced BPO or Managed
                                     Service while others may only offer a SaaS or Hosted model.
                                     Satisfaction ratings are reflective of each Supplier’s deployment
                                     offering.




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                                     AOTMP received additional enterprise feedback from over 80 non-
                                     traditional TEM and WMM companies. Most of these responses
                                     represented feedback from telecom service providers and resellers. It
                                     is interesting to note that many carriers, such as AT&T, Granite
                                     Telecommunications, Sprint, TELUS and Verizon were mentioned
 “An overwhelming theme
 among the top performing
                                     multiple times as a TEM or WMM Supplier. Upon investigation into

 Suppliers is the level of           these responses, it was confirmed that a growing number of
 service and support that            companies are using carrier billing platforms as a primary TEM or
 is provided.”                       WMM tool to gain visibility into telecom usage and spend.
                                     Interestingly, enterprises that cited carrier billing platforms as their
                                     primary TEM or WMM tool represent small, medium and large
                                     enterprises alike.

                                     System integrators such as Accenture, CSC and IBM, which have TEM
                                     and WMM services in their portfolios, were not mentioned by
                                     enterprises in the benchmark study. AOTMP believes that their
                                     absence is an indication that their customers do not view them as
                                     TEM and WMM Suppliers; rather, they are viewed as offering TEM and
                                     WMM services as part of much broader solutions and engagements.

                                     It is also interesting to note that several smaller Suppliers (in terms
                                     of revenue and quantity of customers) appear towards the top of the
                                     satisfaction rating scale. However, these Suppliers can, and do,
                                     service large enterprises, as reflected by the enterprises who
                                     participated in the study.

                                     An overwhelming theme among the top performing Suppliers is the
                                     level of service and support that is provided. Words and phrases such
                                     as ‘responsive’, ‘proactive’, ‘knowledgeable’, ‘easy to do business
                                     with’ and ‘flexible’ are all commonly used by customers of the top
                                     companies. Ongoing service and support is a substantial driver of
                                     overall customer satisfaction and can be used as a differentiator for
                                     Suppliers.




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                                     Figure 9: Supplier Satisfaction Ratings




 Supplier
 Satisfaction
 Interpretation


 (1 – 6)
 Not at All Satisfied
 • Varied degrees of
    dissatisfaction
 • Rating participant is not
    likely to provide positive
    Supplier recommendation


 (7 - 8)
 Somewhat Satisfied
 • Mild satisfaction levels
    present
 • Satisfaction indifference
    overall indicating rating
    participant is less likely to
    proactively recommend
    Supplier to a peer


 (9 - 10)
 Highly Satisfied
 • Satisfaction achieved
 • Rating participant is highly
    likely to proactively
    recommend Supplier to a
    peer




                                                                  Source: AOTMP, October 2010

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                                     Figure 10: TEM Supplier Satisfaction Ratings




 DEFINITION

 TEM Suppliers offer both
 wireline and wireless
 management services to
 help customers manage
 their telecom
 environments.




                                                                    Source: AOTMP, October 2010




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                                     Figure 11: Size of Companies Rating TEM Suppliers




    DEMOGRAPHIC

    68% of the companies
    who rated a TEM Supplier
    have annual revenues
    above $1 Billion.




                                                                      Source: AOTMP, October 2010




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                                        Figure 12: WMM Supplier Satisfaction Ratings




 DEMOGRAPHIC

 46% of the companies
 who rated a WMM
 Supplier have annual
 revenues above $1
 Billion.



                                                                       Source: AOTMP, October 2010




                                     Figure 13: Size of Companies Rating WMM Suppliers




                                                                       Source: AOTMP, October 2010




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                                         Figure 14: Other TEM and WMM Suppliers/Consultants
                                                 Mentioned (Listed in alphabetical order)




 OBSERVATION

 Other Suppliers and
 consultants were
 mentioned by
 enterprises, but the
 volume of enterprise
 responses for each was
 not deemed statistically
 representative of their
 individual customer
 bases.




                                                                                   Source: AOTMP, October 2010




                                     Note: While these Suppliers and consultants were identified by
                                     enterprises and a wealth of satisfaction information was collected, the
                                     volume of enterprise responses for each was not deemed statistically
                                     representative of their individual customer bases.




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                                     Chapter Four:

                                     Supplier Capabilities
                                     Suppliers can no longer rely upon specific service offerings solely as a
                                     means for differentiation. As Figures 15 and 16 indicate, most

“Suppliers can no longer             Suppliers are able to offer core TEM and WMM services and solutions
rely upon specific service           through internal means or partnerships. Instead, Suppliers should
offerings solely as a                place heavy emphasis on customer service and support as a way to
means for differentiation.”          separate themselves from the competition.

                                     If enterprises dig deep enough, they will find differences in Supplier
                                     approaches. For example, some Suppliers will compile a baseline
                                     inventory of services (through information gathered from carriers,
                                     line verifications, physical site inspections, etc.) as the starting point
                                     for any implementation, while others will use carrier invoices as the
                                     means to build an inventory.

                                     Other differences including how much detail Suppliers can glean from
                                     an invoice, availability of standard reports or intuitiveness of the
                                     software’s GUI may also separate Suppliers. Availability of different
                                     deployment methods, such as BPO/Managed Service, SaaS/Hosted
                                     and Licensed models can also vary among Suppliers. Figure 17
                                     illustrates how the Top 25 Suppliers deploy their solutions.
                                     Regardless of the Supplier, enterprises should perform a thorough
                                     examination in order to match their goals and objectives with
                                     Supplier capabilities.




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                                     Figure 15: Supplier Wireline Capabilities




 OBSERVATION

 Most Suppliers are able
 to offer core TEM and
 WMM services. However,
 if enterprises dig deep
 enough, they will find
 differences.




                                                                   Source: AOTMP, October 2010




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                                     Figure 16: Supplier Wireless Capabilities




 OPPORTUNITY

 Additional information
 about each Supplier,
 including detailed
 analysis of strengths,
 weaknesses and service
 differentiators, is
 available from AOTMP.




                                                                   Source: AOTMP, October 2010




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                                     Figure 17: TEM and WMM Supplier Deployment Methods




 OBSERVATION

 Availability of different
 deployment methods,
 such as BPO/Managed
 Service, SaaS/Hosted and
 Licensed models differs
 among Suppliers. 




                                                                      Source: AOTMP, October 2010




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                                     Chapter Five:

                                     Industry Call to Action
                                     The increase in enterprise confidence with the TEM and WMM industry
                                     over 2009 results is promising for the industry as a whole.

“In order for confidence             Confidence is influenced by current and past experiences, as well as
to enter into the top tier           business value realized. In order for confidence to enter into the top
of the scale, the gap                tier of the scale, the gap between perception of value and realization
between perception of                of value must close. With this goal in mind, AOTMP offers four calls to
value and realization of             action to all industry stakeholders that will result in narrowing the
value must close.”  
                                     confidence gap.

                                     Enterprises

                                     Clearly articulate business needs prior to Supplier selection.
                                     Lack of flexibility in systems and with managed service engagements
                                     continues to be a dominant concern expressed by enterprises
                                     throughout this research study. While there is validity to these
                                     concerns, a subtext of assumption was uncovered that led to this call
                                     to action.

                                     Customers want and need flexibility with their TEM and WMM
                                     Suppliers; the very nature of telecom management demands it.
                                     However, many calls for greater flexibility were prefaced by
                                     admissions that customers assumed features and functionality would
                                     meet business needs prior to implementation.

                                     To this end, thoroughly mapping system capabilities, managed
                                     service offerings, and workflow against business needs prior to
                                     selecting a Supplier benefits both parties and reduces the number of
                                     unwelcome surprises after deployment has begun. The extra time
                                     spent planning a Supplier implementation will aid to mitigate
                                     obstacles to success.




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                                     Formalize relationship management structures prior to
                                     implementation.
                                     Enterprises don’t enter into business relationships expecting poor
                                     execution from Suppliers. Yet, ‘mediocre support’, ‘lack of project
                                     management’, ‘no follow through’ and ‘not very responsive’ were
 “Evaluating the
 relationship with your
                                     descriptors used by several enterprises when asked about Supplier

 TEM or WMM Supplier is              experiences.
 just as important as
                                     Evaluating the relationship with your TEM or WMM Supplier is just as
 feature and functionality
                                     important as feature and functionality evaluation. Establishing a
 evaluation.”  
                                     formal relationship management structure complete with service level
                                     agreements (SLAs), performance monitoring, structured resolution
                                     and remedy plans, and escalation protocols is essential for every
                                     business relationship. Whether you are purchasing technology
                                     solutions or managed service solutions, a formal relationship
                                     management plan and scorecard is needed prior to implementation.

                                     By establishing a relationship management plan prior to
                                     implementation, Suppliers have a clear roadmap for expected
                                     performance and are incented to meet expectations.

                                     Suppliers

                                     Increase performance management evaluation.
                                     Suppliers have keen insight into the skill and effort required to
                                     successfully deploy TEM and WMM systems and managed service
                                     engagements. Experience across a varied customer base affords this
                                     knowledge. Yet, customer satisfaction with performance varies
                                     greatly.

                                     Just as enterprises are served by articulating business needs and
                                     relationship requirements, Suppliers are well served to frequently
                                     report upon the value they deliver in the relationship. While cost
                                     savings remains a top level business driver for TEM and WMM
                                     programs, promoting and delivering benefits beyond identifying




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                                     billing errors and optimizing inventories are necessary to sustain
                                     program value. It is critical that ongoing value be aligned with and
                                     reported against business needs and expectations.

                                     This research uncovered common themes that illustrate customer
  “Enterprises are often             sentiment about performance management. Comments such as:
  prepared to select a               ‘little initiative on stewardship’, ‘didn’t add any value’, and ‘poor
  Supplier based on
                                     service levels’ indicate dissatisfaction with value generated. Clear
  features, functionality
                                     illustration of value on a consistent basis will influence perceptions
  and offerings they deem
                                     and serve to identify potential issues before they become problems.
  suitable to meet their
  needs; however, this
                                     Look beyond customer requirements and understand expectations.
  method of Supplier
                                     Sourcing a TEM or WMM Supplier is a major initiative. Enterprises are
  selection does not always
                                     often prepared to select a Supplier based on features, functionality
  yield a productive
                                     and offerings they deem suitable to meet their needs; however, this
  relationship.”  
                                     method of Supplier selection does not always yield a productive
                                     relationship.

                                     Previous AOTMP research identified that 50% of enterprises have
                                     used the technology and services of more than one TEM or WMM
                                     Supplier. There are many causes for Supplier churn, but in an
                                     overwhelming majority of cases a single theme was identified – the
                                     Supplier did not meet business needs. Enterprises were very vocal in
                                     the research on this topic with comments such as ‘too many
                                     promises, no delivery’, ‘they were committed to us initially but in the
                                     end never followed through’, ‘reporting is not sophisticated enough
                                     for our needs’, ‘promised more than they delivered’, and ‘still in
                                     implementation, but product was oversold and appears to be under
                                     delivered’.

                                     While these comments may be directed at feature and functionality
                                     deficits, they certainly are centered on customer expectations.

                                     Taking ample time to clearly understand customer expectations is
                                     just as critical to success as matching feature and functionality to
                                     requirements.


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                                     Chapter Six:

                                     Key Findings Summary
                                      1.    Wireless application penetration has increased 50% year-
                                            over-year since 2008.

                                      2.    Smart Devices represent more than one-third of the device
                                            types in an enterprise (36%) up from 29% last year;
                                            traditional cell phone distribution is flat.

                                      3.    More enterprises have a wireless policy today: 78% in 2010
                                            versus 66% in 2008.

                                      4.    AOTMP’s Industry Confidence Index is up (8.14 in 2010 versus
                                            7.68 in 2009); however, 49% are ‘somewhat’ or ‘not at all
                                            confident’ in the industry.

                                      5.    Industry Confidence is 10% higher with the presence of a TEM
                                            and/or WMM Supplier in the environment.

                                      6.    5 of the top 25 Suppliers rated and ranked are wireless-only
                                            Suppliers.

                                      7.    The range of enterprise satisfaction with their Suppliers (9.58
                                            to 5.50) is dramatic – 9’s and 10’s are highly satisfied; 7’s and
                                            8’s are somewhat satisfied; 1’s through 6’s are not at all
                                            satisfied.

                                      8.    100+ Suppliers were mentioned by enterprises in this
                                            benchmark study.

                                      9.    Many enterprises view carrier billing tools as their primary
                                            TEM or WMM tool.

                                      10.   27% of research contributors have not used a TEM or WMM
                                            Supplier in the past 12 months.




www.aotmp.com                                             25
1.800.860.8608
© 2010 AOTMP. All rights reserved.
 




                                     Appendix One:

                                     AOTMP’s State of the Industry Report

                                     Additional customer-driven information about each Supplier, including
                                     detailed analysis of strengths and weaknesses expressed by
                                     enterprise peers is available from AOTMP. Custom analysis is
                                     designed to enable enterprises to:

                                        •   Understand Supplier strengths and weaknesses as identified
                                            by their customers

                                        •   Reduce technical and financial risk when selecting a Supplier

                                        •   Understand how satisfaction differs (and why) among different
                                            customer stakeholder groups

                                        •   Improve current program performance by identifying areas of
                                            Supplier opportunity

                                     For a private presentation with an AOTMP analyst, call
                                     800.860.8608 to schedule your session.




www.aotmp.com                                           26
1.800.860.8608
© 2010 AOTMP. All rights reserved.
 




                                     Appendix Two:

                                     About the Authors
                                     Timothy C. Colwell, AOTMP Vice President of Global
                                     Performance Management
                                     Tim is AOTMP's Vice President of Global Performance Management
                                     and leads the Efficiency First Performance Management, Benchmark
                                     Research & Analysis, and Performance Scoring teams. He is lead
                                     innovation architect for AOTMP’s Efficiency First Framework, designed
                                     to drive efficiency into fixed and mobile telecom environments and
                                     transform telecom into a strategic business driver. Tim is owner and
                                     author of AOTMP’s patent pending process for Telecom Environment
                                     Management, and is owner and author of AOTMP’s Industry Best
                                     Practice Library.

                                     Tim has worked with many global telecom and IT leaders to
                                     implement best practices and performance measures in Fortune 500,
                                     Forbes Private 50 and public sector client environments. Tim holds a
                                     B.A. in Telecommunications from Indiana University.



                                     Scott Lawrence, AOTMP Director of Research
                                     Scott has over 14 years of experience developing and collecting
                                     market research on behalf of global Fortune 500 enterprises within
                                     the telecommunications and IT industries. In his previous role as a
                                     senior research manager, Scott led teams to accomplish research
                                     objectives by designing studies that yielded actionable information
                                     while helping clients understand the impact of the results. Scott has a
                                     B.S. in Marketing from Ball State University.

                                     Scott is responsible for designing and managing AOTMP’s research
                                     activities which includes research publications, market landscapes
                                     and benchmarks within the areas of Telecom Expense Management
                                     and Wireless Mobility Management. Scott also works as an advisor
                                     and subject matter expert for AOTMP’s research services.




www.aotmp.com                                            27
1.800.860.8608
© 2010 AOTMP. All rights reserved.
 




                                     Appendix Three:
                                     About AOTMP Research

                                     AOTMP research is supported through data collected from a variety of
                                     sources. Data points are collected through enterprise and Supplier
                                     benchmarking projects, training and certification events, research
                                     surveys, frequent hot topic polls, virtual conference audience polling,
                                     live conference audience polling, and AOTMP Access benchmarking
                                     events. AOTMP’s data point contributors include over 60,000 IT,
                                     telecom and business professionals, supporting domestic and
                                     international enterprises and industry Suppliers. Data points
                                     contributing to research are carefully analyzed using advanced
                                     statistical methods. Research findings are confirmed through
                                     test/retest validity methodology and, therefore, paint an accurate
                                     picture of the industry. The clarity and detail of AOTMP research is
                                     unmatched in the practice of telecom environment management, and
                                     AOTMP expertise translates analysis into actionable findings
                                     representative of the industry and all related industry segments.




      




                                     About AOTMP
                                     AOTMP is the leading provider of efficiency and productivity solutions for
                                     managing fixed and mobile telecom environments. Our proprietary
                                     certifications, benchmarks, standards and best practices deliver measurable
                                     improvement in efficiency and productivity for managing wireless, voice, data
                                     and network services. From Fortune 50 companies to SMB, enterprises
                                     seeking the best return on telecom and IT services turn to AOTMP’s industry
                                     research, advisory services, events, educational programs and performance
                                     management systems to achieve operational and financial efficiency.



                                     More information on fixed and mobile telecom management, as well as all
                                     other AOTMP research publications, can be found at www.aotmp.com.


www.aotmp.com                                              28
1.800.860.8608
© 2010 AOTMP. All rights reserved.

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AOTMP 2010 State Of The TEM Industry

  • 1. State of the Industry Enterprise views of the Telecom Expense Management & Wireless Mobility Management Industry October 2010 n AOTMP’s Industry Confidence Index n Enterprise Satisfaction Ratings of Suppliers n Industry Trends & Analysis
  • 2.   Table of Contents State of the Industry Overview ................................................... 2 Background/Demographic Profile ................................................ 3 Chapter One: Industry Trends .................................................... 4 Chapter Two: Industry Confidence Index...................................... 7 Chapter Three: Supplier Satisfaction.......................................... 10 Chapter Four: Supplier Capabilities............................................ 18 Chapter Five: Industry Call to Action ......................................... 22 Chapter Six: Key Findings Summary .......................................... 25 Appendix One: AOTMP’s State of the Industry Report................... 26 Appendix Two: About the Authors ............................................. 27 Appendix Three: About AOTMP Research .................................... 28 Table of Figures Figure 1: Respondent Profile – Company Size ............................... 3 Figure 2: Respondent Profile – Title ............................................. 3 Figure 3: Average Number of Supported Wireless Elements ............ 4 Figure 4: Distribution of Wireless Devices ..................................... 5 Figure 5: Percentage of Companies Without a Wireless Policy .......... 6 Figure 6: Industry Confidence Index Trend ................................... 7 Figure 7: 2010 ICI Response Distribution ..................................... 8 Figure 8: ICI – TEM and WMM Supplier Presence ........................... 9 Figure 9: Supplier Satisfaction Ratings ....................................... 13 Figure 10: TEM Supplier Satisfaction Ratings .............................. 14 Figure 11: Size of Companies Rating TEM Suppliers ..................... 15 Figure 12: WMM Supplier Satisfaction Ratings ............................. 16 Figure 13: Size of Companies Rating WMM Suppliers ................... 16 Figure 14: Other TEM and WMM Suppliers/Consultants Mentioned.. 17 Figure 15: Supplier Wireline Capabilities .................................... 19 Figure 16: Supplier Wireless Capabilities .................................... 20 Figure 17: TEM and WMM Supplier Deployment Methods .............. 21 © Copyright 2010 AOTMP. All print and electronic rights are the property of AOTMP. All rights reserved. AOTMP, 6510 Telecom Drive, Suite 100, Indianapolis, IN 46278 1.800.860.8608 www.aotmp.com
  • 3.   State of the Industry Overview The Telecom Expense Management (TEM) and Wireless Mobility Management (WMM) industry continues to evolve. With the recent downturn in the economy, enterprises have been forced to reduce “AOTMP’s second annual costs and staff across the board, providing opportunities for State of the Industry enterprises to implement a TEM or WMM program to gain control over Report measures budget finances. Those enterprises who have implemented a formal enterprise confidence and program are able to reap the benefits of gaining visibility and control satisfaction within the into their telecom and wireless environments and make critical Telecom Expense business decisions to drive efficiency within their environments. Management (TEM) and Wireless Mobility In order to assess the current state of the industry, AOTMP’s second Management (WMM) annual State of the Industry Report measures enterprise confidence industry.”  and satisfaction within the TEM and WMM industry. The report specifically addresses and answers three critical questions: 1. What are the critical trends within the industry today? 2. What is the level of enterprise confidence in the industry? 3. How satisfied are those who utilize a TEM and WMM Supplier? These are all important questions for enterprises engaged in TEM and WMM activities, implementing a TEM and WMM program, or selecting a TEM or WMM Supplier. This report was also developed for (1) enterprises working to define and improve their programs (2) Suppliers and consultants providing technology and services for these programs and (3) other related parties, such as partners and investors, seeking to understand the current state of the industry from the enterprise perspective. www.aotmp.com 2 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 4.   Background/Demographic Profile 1,136 enterprise professionals representing 24 different industries participated in the AOTMP State of the Industry benchmark study. By design, the study included contributions from enterprises with a TEM “1,136 enterprise and/or WMM program that may or may not include one or more professionals Suppliers or consultants. 60% of all study contributors were classified representing 24 different as large organizations, with annual revenue above $1 billion. Half of industries participated in all respondents were self-classified as Directors or Managers. An the AOTMP State of the overwhelming majority of participants were from North America. Industry benchmark study. 60% of all study contributors were Figure 1: Respondent Profile – Company Size classified as large organizations, with annual revenue above $1 billion.” Figure 2: Respondent Profile – Title Source: AOTMP, October 2010 Source: AOTMP, October 2010 www.aotmp.com 3 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 5.   Chapter One: Industry Trends ACTION ITEM There are many trends which are shaping the TEM and WMM landscape today. With good cause, a lot of focus and effort is Trends such as the 50% currently being applied to Wireless Mobility Management. AOTMP year-over-year increase in research indicates that wireless expenses constitute about 35% of the number of mobility enterprise total telecom spend and this figure is only expected to applications deployed increase in the future. dictates the need for a formal Wireless Mobility Management program and However, enterprises are finding it increasingly difficult to gain dedicated focus within help control of their wireless environments, due to the ever-changing desk and security protocols nature and complexity of the wireless landscape. Research obtained to ensure alignment of from this study indicates that enterprises are managing more telecom application management service providers, device models, applications and operating systems with business objectives. than ever before. In fact, the average number of applications being supported on today’s wireless devices has more than doubled over the last 2 years. Figure 3: Average Number of Supported Wireless Elements Source: AOTMP, October 2010 www.aotmp.com 4 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 6.   Making life more difficult for the enterprise are recent trends related to the types of devices that are being managed. Smart devices have steadily increased in popularity over the last two years, while traditional cell phone usage has declined. In fact, there are nearly the same quantity of smart devices and traditional cell phones within the “The presence of smart enterprise today. The number of smart devices is only expected to devices within the workplace is exploding. increase, as devices such as the iPad™ and tablet computing devices There are nearly the are deployed. These trends reflect a more mobile workforce that is same quantity of smart relying on high-powered mobile devices to perform day-to-day devices and traditional business activities. cell phones within the enterprise today.” Figure 4: Distribution of Wireless Devices Source: AOTMP, October 2010 The cornerstone of any Wireless Mobility Management program is policy, regardless of whether an organization institutes a corporate or employee liable management strategy. With the previously mentioned trends reflecting increases in the number of smart devices containing sensitive company-related information and the number of applications being deployed onto these devices, the need for a formal policy has never been greater, and the enterprise is beginning to attach to this message. AOTMP research www.aotmp.com 5 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 7.   indicates that the percentage of enterprises that do not have a formal policy in 2010 has reduced substantially over the last 2 years. Figure 5: Percentage of Companies Without a Wireless Policy “A 3% increase in activities being performed by internal staff was observed in 2010 compared to 2009.”  Source: AOTMP, October 2010 AOTMP has also observed trends relating to primary responsibility for performing TEM and WMM activities. A 3% increase in activities being performed by internal staff was observed in 2010 compared to 2009. This trend may reflect some relative dissatisfaction with Supplier performance, but also may reflect a change as internal staff are working more closely with Suppliers and are more involved in the day-to-day activities of the program. It’s also interesting to note that with all of the changes currently taking place within the wireless landscape, the percentage of enterprises utilizing corporate and employee liable management strategies remains similar to the previous year. www.aotmp.com 6 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 8.   Chapter Two: Industry Confidence Index AOTMP’s Industry Confidence Index (ICI) was created in 2009 to serve as an indicator of enterprise confidence in the ability of the TEM and WMM industry to serve current and future business needs. The ICI scale is segmented into three ranges: High Confidence, Moderate Confidence and Low Confidence. The 2010 ICI score is 8.14, which AOTMP Industry represents a 6% increase over the previous year. Confidence Index (1 – 6) Low Confidence Figure 6: Industry Confidence Index Trend • Industry Indifference • Poor Credibility & Acceptance • Low Perceived Value Proposition • Diminished ROI (7 – 8) Moderate Confidence • Industry Reluctance • Varied Credibility & Acceptance • Moderate Perceived Value Proposition • Potential ROI Sustainability (9 – 10) High Confidence • Industry Acceptance • Established Credibility • High Perceived Value   Proposition • Demonstrable & Sustainable Source: AOTMP, October 2010 ROI Scoring toward the high end of the Moderate Confidence range signifies enterprise satisfaction with TEM and WMM programs overall, but sentiment among enterprises is still widely fragmented, indicating room for improvement in terms of satisfaction and perceived business benefit. Feedback provided from benchmark study participants also www.aotmp.com 7 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 9.   indicates enterprise TEM and WMM programs have moved beyond infancy, but are not yet accepted as a mature business practice. With only 51% of enterprises highly confident in the industry, much work lies ahead for the TEM and WMM industry to reach maturity. “The 2010 ICI score The positive momentum in the ICI score is a good sign. However, represents a 6% increase in confidence over the further analysis reveals that only half of all enterprises are highly previous year.” confident in the industry and their programs, with the other half indicating some indecision or no confidence in the industry. Programs “With only 51% of should continue to evolve in order to drive value for the organization enterprises highly and service levels from Suppliers need to improve in order to further confident in the industry, much work lies ahead for increase the score. As enterprise stakeholders gain confidence in the TEM and WMM their TEM and WMM programs and the perceived ability of Suppliers industry to reach to meet their evolving business needs increases, enterprise maturity.” stakeholder perceptions will shift towards the highly satisfied category, indicating overall stronger industry confidence. Figure 7: 2010 ICI Response Distribution   Source: AOTMP, October 2010 www.aotmp.com 8 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 10.   AOTMP also evaluated industry confidence based on whether Suppliers were involved in any facet of TEM and WMM programs. ICI scores are 10% higher when a Supplier is involved with the program, which is consistent with 2009 results. This signifies that satisfaction and perception of TEM and WMM value is influenced by the presence “ICI scores are 10% higher when a Supplier is of Suppliers and the perceived value they are adding. It is believed involved with the that contributions to industry confidence are, in part, attributed to program.” Suppliers’ ability to increase accuracy and visibility into telecom expenses and the telecom environment through process automation. Figure 8: ICI – TEM and WMM Supplier Presence   Source: AOTMP, October 2010   www.aotmp.com 9 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 11.   Chapter Three: Supplier Satisfaction Assessing enterprise satisfaction is a good barometer to determine the effectiveness of TEM and WMM Supplier performance against “This effort is the first-of- expectations. For those enterprises seeking the services of a its-kind in the industry – Supplier, there has been little independent information available to with 100% of the results compare Suppliers and assess their performance. With this in mind, driven directly by and as a major focus of this study, AOTMP set out in April 2010 to enterprise customers of rank the Top 50 Suppliers in the industry based upon enterprise Supplier services.” satisfaction. Over a five month period, enterprises were asked to rate their satisfaction with the Suppliers they have used over the past 12 months, using a 1-10 satisfaction scale (1 being lowest / 10 being highest). • A rating of 1 through 6 indicates degrees of overall dissatisfaction with the Supplier and these participants are not likely to provide positive recommendations of their Supplier. • A rating of 7 or 8 represents mild satisfaction. These values indicate a high degree of satisfaction indifference with the Supplier, and the rating participant is less likely to proactively recommend their Supplier to a peer. • A rating of 9 or 10 indicates satisfaction with Supplier performance and these participants are highly likely to recommend their Supplier to a peer. This effort is the first-of-its-kind in the industry – with 100% of the results driven directly by enterprise customers of Supplier services. AOTMP actively sought contributions from a variety of enterprise stakeholders, including senior management, directors/managers and staff members. AOTMP solicited enterprise participation through an exhaustive benchmark collection program that included over 250,000 www.aotmp.com 10 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 12.   contribution requests using live telephone interview and email collection methodologies. All Fortune 1000, Forbes America’s Largest Companies, 1000+ Mid-Market Enterprises, and Government/Public Sector organizations were included in the study. “AOTMP performed a Once the data collection period concluded, AOTMP performed a thorough validation to thorough validation to ensure responses were accurately contributed ensure responses were by enterprise users familiar with their TEM and WMM Suppliers. After accurately contributed by validation, over 100 different TEM and WMM Suppliers were enterprise users familiar mentioned and rated by enterprises. 27% of the responding with their TEM and WMM Suppliers. Over 100 population indicated they have not used a Supplier in the last 12 different Suppliers were months. mentioned by Although AOTMP initially set-out to rank the Top 50 Suppliers, only enterprises.” 25 Suppliers received rating responses deemed statistically valid and representative of their customer base. The Top 25 Suppliers (ranked from highest to lowest satisfaction) are provided in Figure 9. Figures 10 and 12 separate the Top 25 Suppliers based upon their core service offering: TEM Suppliers – Provide both wireline and wireless management services WMM Suppliers – Provide only wireless management services Additionally, Figure 14 provides a listing of the TEM and WMM Suppliers and consultants who did not receive an adequate quantity of responses to be statistically representative of their customer base. The way services are deployed among Suppliers can vary. Some Suppliers may only deliver a completely outsourced BPO or Managed Service while others may only offer a SaaS or Hosted model. Satisfaction ratings are reflective of each Supplier’s deployment offering. www.aotmp.com 11 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 13.   AOTMP received additional enterprise feedback from over 80 non- traditional TEM and WMM companies. Most of these responses represented feedback from telecom service providers and resellers. It is interesting to note that many carriers, such as AT&T, Granite Telecommunications, Sprint, TELUS and Verizon were mentioned “An overwhelming theme among the top performing multiple times as a TEM or WMM Supplier. Upon investigation into Suppliers is the level of these responses, it was confirmed that a growing number of service and support that companies are using carrier billing platforms as a primary TEM or is provided.” WMM tool to gain visibility into telecom usage and spend. Interestingly, enterprises that cited carrier billing platforms as their primary TEM or WMM tool represent small, medium and large enterprises alike. System integrators such as Accenture, CSC and IBM, which have TEM and WMM services in their portfolios, were not mentioned by enterprises in the benchmark study. AOTMP believes that their absence is an indication that their customers do not view them as TEM and WMM Suppliers; rather, they are viewed as offering TEM and WMM services as part of much broader solutions and engagements. It is also interesting to note that several smaller Suppliers (in terms of revenue and quantity of customers) appear towards the top of the satisfaction rating scale. However, these Suppliers can, and do, service large enterprises, as reflected by the enterprises who participated in the study. An overwhelming theme among the top performing Suppliers is the level of service and support that is provided. Words and phrases such as ‘responsive’, ‘proactive’, ‘knowledgeable’, ‘easy to do business with’ and ‘flexible’ are all commonly used by customers of the top companies. Ongoing service and support is a substantial driver of overall customer satisfaction and can be used as a differentiator for Suppliers. www.aotmp.com 12 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 14.   Figure 9: Supplier Satisfaction Ratings Supplier Satisfaction Interpretation (1 – 6) Not at All Satisfied • Varied degrees of dissatisfaction • Rating participant is not likely to provide positive Supplier recommendation (7 - 8) Somewhat Satisfied • Mild satisfaction levels present • Satisfaction indifference overall indicating rating participant is less likely to proactively recommend Supplier to a peer (9 - 10) Highly Satisfied • Satisfaction achieved • Rating participant is highly likely to proactively recommend Supplier to a peer Source: AOTMP, October 2010 www.aotmp.com 13 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 15.   Figure 10: TEM Supplier Satisfaction Ratings DEFINITION TEM Suppliers offer both wireline and wireless management services to help customers manage their telecom environments. Source: AOTMP, October 2010 www.aotmp.com 14 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 16.   Figure 11: Size of Companies Rating TEM Suppliers DEMOGRAPHIC 68% of the companies who rated a TEM Supplier have annual revenues above $1 Billion. Source: AOTMP, October 2010 www.aotmp.com 15 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 17.   Figure 12: WMM Supplier Satisfaction Ratings DEMOGRAPHIC 46% of the companies who rated a WMM Supplier have annual revenues above $1 Billion. Source: AOTMP, October 2010 Figure 13: Size of Companies Rating WMM Suppliers Source: AOTMP, October 2010 www.aotmp.com 16 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 18.   Figure 14: Other TEM and WMM Suppliers/Consultants Mentioned (Listed in alphabetical order) OBSERVATION Other Suppliers and consultants were mentioned by enterprises, but the volume of enterprise responses for each was not deemed statistically representative of their individual customer bases. Source: AOTMP, October 2010 Note: While these Suppliers and consultants were identified by enterprises and a wealth of satisfaction information was collected, the volume of enterprise responses for each was not deemed statistically representative of their individual customer bases. www.aotmp.com 17 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 19.   Chapter Four: Supplier Capabilities Suppliers can no longer rely upon specific service offerings solely as a means for differentiation. As Figures 15 and 16 indicate, most “Suppliers can no longer Suppliers are able to offer core TEM and WMM services and solutions rely upon specific service through internal means or partnerships. Instead, Suppliers should offerings solely as a place heavy emphasis on customer service and support as a way to means for differentiation.”  separate themselves from the competition. If enterprises dig deep enough, they will find differences in Supplier approaches. For example, some Suppliers will compile a baseline inventory of services (through information gathered from carriers, line verifications, physical site inspections, etc.) as the starting point for any implementation, while others will use carrier invoices as the means to build an inventory. Other differences including how much detail Suppliers can glean from an invoice, availability of standard reports or intuitiveness of the software’s GUI may also separate Suppliers. Availability of different deployment methods, such as BPO/Managed Service, SaaS/Hosted and Licensed models can also vary among Suppliers. Figure 17 illustrates how the Top 25 Suppliers deploy their solutions. Regardless of the Supplier, enterprises should perform a thorough examination in order to match their goals and objectives with Supplier capabilities. www.aotmp.com 18 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 20.   Figure 15: Supplier Wireline Capabilities OBSERVATION Most Suppliers are able to offer core TEM and WMM services. However, if enterprises dig deep enough, they will find differences. Source: AOTMP, October 2010 www.aotmp.com 19 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 21.   Figure 16: Supplier Wireless Capabilities OPPORTUNITY Additional information about each Supplier, including detailed analysis of strengths, weaknesses and service differentiators, is available from AOTMP. Source: AOTMP, October 2010 www.aotmp.com 20 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 22.   Figure 17: TEM and WMM Supplier Deployment Methods OBSERVATION Availability of different deployment methods, such as BPO/Managed Service, SaaS/Hosted and Licensed models differs among Suppliers.  Source: AOTMP, October 2010 www.aotmp.com 21 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 23.   Chapter Five: Industry Call to Action The increase in enterprise confidence with the TEM and WMM industry over 2009 results is promising for the industry as a whole. “In order for confidence Confidence is influenced by current and past experiences, as well as to enter into the top tier business value realized. In order for confidence to enter into the top of the scale, the gap tier of the scale, the gap between perception of value and realization between perception of of value must close. With this goal in mind, AOTMP offers four calls to value and realization of action to all industry stakeholders that will result in narrowing the value must close.”   confidence gap. Enterprises Clearly articulate business needs prior to Supplier selection. Lack of flexibility in systems and with managed service engagements continues to be a dominant concern expressed by enterprises throughout this research study. While there is validity to these concerns, a subtext of assumption was uncovered that led to this call to action. Customers want and need flexibility with their TEM and WMM Suppliers; the very nature of telecom management demands it. However, many calls for greater flexibility were prefaced by admissions that customers assumed features and functionality would meet business needs prior to implementation. To this end, thoroughly mapping system capabilities, managed service offerings, and workflow against business needs prior to selecting a Supplier benefits both parties and reduces the number of unwelcome surprises after deployment has begun. The extra time spent planning a Supplier implementation will aid to mitigate obstacles to success. www.aotmp.com 22 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 24.   Formalize relationship management structures prior to implementation. Enterprises don’t enter into business relationships expecting poor execution from Suppliers. Yet, ‘mediocre support’, ‘lack of project management’, ‘no follow through’ and ‘not very responsive’ were “Evaluating the relationship with your descriptors used by several enterprises when asked about Supplier TEM or WMM Supplier is experiences. just as important as Evaluating the relationship with your TEM or WMM Supplier is just as feature and functionality important as feature and functionality evaluation. Establishing a evaluation.”   formal relationship management structure complete with service level agreements (SLAs), performance monitoring, structured resolution and remedy plans, and escalation protocols is essential for every business relationship. Whether you are purchasing technology solutions or managed service solutions, a formal relationship management plan and scorecard is needed prior to implementation. By establishing a relationship management plan prior to implementation, Suppliers have a clear roadmap for expected performance and are incented to meet expectations. Suppliers Increase performance management evaluation. Suppliers have keen insight into the skill and effort required to successfully deploy TEM and WMM systems and managed service engagements. Experience across a varied customer base affords this knowledge. Yet, customer satisfaction with performance varies greatly. Just as enterprises are served by articulating business needs and relationship requirements, Suppliers are well served to frequently report upon the value they deliver in the relationship. While cost savings remains a top level business driver for TEM and WMM programs, promoting and delivering benefits beyond identifying www.aotmp.com 23 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 25.   billing errors and optimizing inventories are necessary to sustain program value. It is critical that ongoing value be aligned with and reported against business needs and expectations. This research uncovered common themes that illustrate customer “Enterprises are often sentiment about performance management. Comments such as: prepared to select a ‘little initiative on stewardship’, ‘didn’t add any value’, and ‘poor Supplier based on service levels’ indicate dissatisfaction with value generated. Clear features, functionality illustration of value on a consistent basis will influence perceptions and offerings they deem and serve to identify potential issues before they become problems. suitable to meet their needs; however, this Look beyond customer requirements and understand expectations. method of Supplier Sourcing a TEM or WMM Supplier is a major initiative. Enterprises are selection does not always often prepared to select a Supplier based on features, functionality yield a productive and offerings they deem suitable to meet their needs; however, this relationship.”   method of Supplier selection does not always yield a productive relationship. Previous AOTMP research identified that 50% of enterprises have used the technology and services of more than one TEM or WMM Supplier. There are many causes for Supplier churn, but in an overwhelming majority of cases a single theme was identified – the Supplier did not meet business needs. Enterprises were very vocal in the research on this topic with comments such as ‘too many promises, no delivery’, ‘they were committed to us initially but in the end never followed through’, ‘reporting is not sophisticated enough for our needs’, ‘promised more than they delivered’, and ‘still in implementation, but product was oversold and appears to be under delivered’. While these comments may be directed at feature and functionality deficits, they certainly are centered on customer expectations. Taking ample time to clearly understand customer expectations is just as critical to success as matching feature and functionality to requirements. www.aotmp.com 24 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 26.   Chapter Six: Key Findings Summary 1. Wireless application penetration has increased 50% year- over-year since 2008. 2. Smart Devices represent more than one-third of the device types in an enterprise (36%) up from 29% last year; traditional cell phone distribution is flat. 3. More enterprises have a wireless policy today: 78% in 2010 versus 66% in 2008. 4. AOTMP’s Industry Confidence Index is up (8.14 in 2010 versus 7.68 in 2009); however, 49% are ‘somewhat’ or ‘not at all confident’ in the industry. 5. Industry Confidence is 10% higher with the presence of a TEM and/or WMM Supplier in the environment. 6. 5 of the top 25 Suppliers rated and ranked are wireless-only Suppliers. 7. The range of enterprise satisfaction with their Suppliers (9.58 to 5.50) is dramatic – 9’s and 10’s are highly satisfied; 7’s and 8’s are somewhat satisfied; 1’s through 6’s are not at all satisfied. 8. 100+ Suppliers were mentioned by enterprises in this benchmark study. 9. Many enterprises view carrier billing tools as their primary TEM or WMM tool. 10. 27% of research contributors have not used a TEM or WMM Supplier in the past 12 months. www.aotmp.com 25 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 27.   Appendix One: AOTMP’s State of the Industry Report Additional customer-driven information about each Supplier, including detailed analysis of strengths and weaknesses expressed by enterprise peers is available from AOTMP. Custom analysis is designed to enable enterprises to: • Understand Supplier strengths and weaknesses as identified by their customers • Reduce technical and financial risk when selecting a Supplier • Understand how satisfaction differs (and why) among different customer stakeholder groups • Improve current program performance by identifying areas of Supplier opportunity For a private presentation with an AOTMP analyst, call 800.860.8608 to schedule your session. www.aotmp.com 26 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 28.   Appendix Two: About the Authors Timothy C. Colwell, AOTMP Vice President of Global Performance Management Tim is AOTMP's Vice President of Global Performance Management and leads the Efficiency First Performance Management, Benchmark Research & Analysis, and Performance Scoring teams. He is lead innovation architect for AOTMP’s Efficiency First Framework, designed to drive efficiency into fixed and mobile telecom environments and transform telecom into a strategic business driver. Tim is owner and author of AOTMP’s patent pending process for Telecom Environment Management, and is owner and author of AOTMP’s Industry Best Practice Library. Tim has worked with many global telecom and IT leaders to implement best practices and performance measures in Fortune 500, Forbes Private 50 and public sector client environments. Tim holds a B.A. in Telecommunications from Indiana University. Scott Lawrence, AOTMP Director of Research Scott has over 14 years of experience developing and collecting market research on behalf of global Fortune 500 enterprises within the telecommunications and IT industries. In his previous role as a senior research manager, Scott led teams to accomplish research objectives by designing studies that yielded actionable information while helping clients understand the impact of the results. Scott has a B.S. in Marketing from Ball State University. Scott is responsible for designing and managing AOTMP’s research activities which includes research publications, market landscapes and benchmarks within the areas of Telecom Expense Management and Wireless Mobility Management. Scott also works as an advisor and subject matter expert for AOTMP’s research services. www.aotmp.com 27 1.800.860.8608 © 2010 AOTMP. All rights reserved.
  • 29.   Appendix Three: About AOTMP Research AOTMP research is supported through data collected from a variety of sources. Data points are collected through enterprise and Supplier benchmarking projects, training and certification events, research surveys, frequent hot topic polls, virtual conference audience polling, live conference audience polling, and AOTMP Access benchmarking events. AOTMP’s data point contributors include over 60,000 IT, telecom and business professionals, supporting domestic and international enterprises and industry Suppliers. Data points contributing to research are carefully analyzed using advanced statistical methods. Research findings are confirmed through test/retest validity methodology and, therefore, paint an accurate picture of the industry. The clarity and detail of AOTMP research is unmatched in the practice of telecom environment management, and AOTMP expertise translates analysis into actionable findings representative of the industry and all related industry segments.   About AOTMP AOTMP is the leading provider of efficiency and productivity solutions for managing fixed and mobile telecom environments. Our proprietary certifications, benchmarks, standards and best practices deliver measurable improvement in efficiency and productivity for managing wireless, voice, data and network services. From Fortune 50 companies to SMB, enterprises seeking the best return on telecom and IT services turn to AOTMP’s industry research, advisory services, events, educational programs and performance management systems to achieve operational and financial efficiency. More information on fixed and mobile telecom management, as well as all other AOTMP research publications, can be found at www.aotmp.com. www.aotmp.com 28 1.800.860.8608 © 2010 AOTMP. All rights reserved.