We give importance to all aspects while purchasing a product, like the brand and value. We appreciate the product based on its brand status and ready to pay the demanded value and proud of owning it. What we fail to understand is that , do we consider our self a brand and fix a value. However, we expect others to respect us, listen to us and value our proposition. Gets disappointed when we are denied promotion, expected increment and other career opportunities. This topic has the scope to understand about brand and value and benefits of converting our self a brand and fixing the value and how to do it. Enjoy and be benefited. Look forward for your valuable feedback

1. SIVAS Metamorphic Centre
WELCOME

2. For those in job and looking for increment, promotion.
For those who are seeking job
For those who look for all good things to happen in their life

3. Any thing that has an identity of it’s own achieved
through it’s consistency in..
1. Quality – Product, Performance, Service
2. Innovation – Meeting the market changes in real time
3. Accessibility - Customer for any requirement
4. Presentation – Attractive and keeping with time
5. Noise – Reaching as many at the right time and right level

4. The definition taken for this topic is in terms of price
attached with merit, which is achieved through….
▪ Availability of ingredients in terms of cost, abundance, access
▪ Need / Utility
▪ Performance
▪ Technology
▪ Design
▪ Appearance
▪ Manufacturing cost
▪ Investment and returns( profit)
Don’t bother about the sequence of the above

5.  Different values are fixed for different
products
 We pay that value, appreciate the product,
use it and enjoy the benefit.
 If one is not satisfied with the benefit, he
never buys that product or of that brand.

6.  Also if one feels the value of the product is
more than it’s performance, he rejects it.
 In the same manner, if the product over
claims and under performs, we abuse and
reject it and also start de-recommending.

7.  As the brand value increases due to it’s performance,
value of further products from that brand also
increases.
 People are ready to pay the price based on the brand
value( of course utility is always kept in mind)
 Same product is available in different values based
on the brand value

8.  However the company ensures that the
product meets all the claims, before launched
in the market
 Companies keep improvising their product
based on feedback.
 Thereby ensure they are always fresh with the
users

9.  Does what it claims- Quality Performance
 Updated – match with the demands of the time
 Innovation and creativity – always fresh
 Has a feedback mechanism – Improve performance
and presentation
 Improvement – beat the competition

11.  We expect others should value us and give
respect, listen, good salary, promotion and so on…
 We want to create an identity for our self.

12.  We react when that doesn’t happen,
blaming one and all .
 And in most of the time it doesn’t happen.
 Why?
 Have anyone thought in the correct way?

13.  How much as a brand we have qualified our
self to achieve?
 Do we prepare our self as per what we claim
about us and offer to the organisation?
 Do we improvise our self based on the
feedback we get from our peers and seniors?
 Do we have a feedback mechanism?

14.  Have we considered our self as a brand or
just another one in the crowd?
 When we expect the brand to qualify our
requirements for purchase, do we qualify
our self ?
 Are we innovative, creative?
 Are we updating our self as per the need of
the situation?

15.  Are we able to produce what we claim
about our self?
 Do we have a feedback mechanism?
 Do we respond positive to feedback and
criticism?
 Are we competing with our self or with
others?
 Are we accessible to others?

16.  When you are proud of possessing a brand, is
some one proud of possessing you?
 Are you able to fix a value like a brand or left for
bargaining like a non branded?

17.  Qualify and not qualification.
 Update , don’t get lost.
 Seek feedback, don’t turn away.
 Be innovative, don’t be mundane

18.  Be access to all, don’t build a wall.
 Improve, don’t get stagnated.
 Present powerfully, don’t be out of
sight.

19.  Compete with self, not with others.
 Share, don’t snatch.
 Be responsible, don’t react

21. Mani Sivakumar - CEO
Can be contacted at
(M) 08754424686
e.mail sivasmetamorphiccentre@hotmail.com
Know yourself, Make others know you and build a Kingdom