Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a convenient way to perform everyday tasks.
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Latest Research: Apps and applications ireland - july 2013
1. Apps And Applications - Ireland - July 2013
Usage of apps and applications in Ireland will continue to
grow as they offer time-pressed Irish consumers a
convenient way to perform everyday tasks. Going
forward, as consumers become accustomed to conducting
their daily activities through apps and applications, the
companies and brands that are able to provide these
utilities will be best placed to maximise the potentially lucrative opportunities that
apps present.
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applications-ireland-july-2013
TABLE OF CONTENT
Introduction
Key themes of the report
Definition
Data sources
Abbreviations
Executive Summary
The market
Market factors
Ownership of app devices increases in Ireland
Irish mobile internet infrastructure improving
Apps making significant economic contribution
Apple and Google dominate apps market
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Google’s Android popular on smartphones, iOS on tablet
Companies, brands and innovations
Social networking apps most popular among Irish consumers
2. Figure 1: Types of apps used on
smartphone/tablet/portable media device, NI and RoI,
May 2013
Irish consumers unwilling to spend on apps
Browsing app stores most likely to lead to app downloads
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