Productivity Is Fun:
Instrumentalized Pleasure and
Digital Lifestyles
Martin Roberts




The Internet as Playground and Factory: A Conference on
Digital Labor
Eugene Lang College
The New School
New York
13 November 2009
Ceci nʼest pas un papier.
(I know thatʼs not French.)
DIGITAL LIFESTYLES

  * Lifehacking
  * Lifecasting
  * Uncluttering
  * Micronapping
  * Productivity
  * Fun
Play = Fun

Work = Play

Work = Fun
Fun
A Very Brief History
Ric Burns, Coney Island (PBS Home Video, 1991)
[For Adorno,] “fun” is not even pleasure but the
simulacrum of pleasure, a temporary release which
enables the enjoying subject to forget the forces of
domination and unfreedom to which he or she is
actually in thrall. [. . .] Moreover, for Adorno “fun” is
in many cases not even the specious satisfaction of
simuacra or an anticipation which provides a
sparkling facade for political coercion; it is the
coercion itself, a sadistic cultural mandate to enjoy.
Fun in this case is a kind of commodity as such, the
token of a pseudo-solidarity which is normative a
priori. [. . . ] “Fun” is here no more and no less than     Erica Weitzman, “No Fun:
the agreement that one if “having fun,” a tautological      Aporias of Pleasure in
                                                            Adornoʼs Aesthetic Theory,”
performance of pleasurability that only serves to           The German Quarterly, 81.2
reinforce the status quo (186).                             (2008): 186.
The End of Fun?
Sex Pistols, Live at Winterland, San Francisco, 14 January 1978
May the Fun be with you.


      Martin Roberts
  robertsm@newschool.edu

Productivity Is Fun

  • 1.
    Productivity Is Fun: InstrumentalizedPleasure and Digital Lifestyles Martin Roberts The Internet as Playground and Factory: A Conference on Digital Labor Eugene Lang College The New School New York 13 November 2009
  • 2.
    Ceci nʼest pasun papier.
  • 3.
    (I know thatʼsnot French.)
  • 8.
    DIGITAL LIFESTYLES * Lifehacking * Lifecasting * Uncluttering * Micronapping * Productivity * Fun
  • 10.
    Play = Fun Work= Play Work = Fun
  • 12.
  • 13.
    Ric Burns, ConeyIsland (PBS Home Video, 1991)
  • 15.
    [For Adorno,] “fun”is not even pleasure but the simulacrum of pleasure, a temporary release which enables the enjoying subject to forget the forces of domination and unfreedom to which he or she is actually in thrall. [. . .] Moreover, for Adorno “fun” is in many cases not even the specious satisfaction of simuacra or an anticipation which provides a sparkling facade for political coercion; it is the coercion itself, a sadistic cultural mandate to enjoy. Fun in this case is a kind of commodity as such, the token of a pseudo-solidarity which is normative a priori. [. . . ] “Fun” is here no more and no less than Erica Weitzman, “No Fun: the agreement that one if “having fun,” a tautological Aporias of Pleasure in Adornoʼs Aesthetic Theory,” performance of pleasurability that only serves to The German Quarterly, 81.2 reinforce the status quo (186). (2008): 186.
  • 16.
  • 17.
    Sex Pistols, Liveat Winterland, San Francisco, 14 January 1978
  • 18.
    May the Funbe with you. Martin Roberts robertsm@newschool.edu