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Designing for a Target Market
        2012 Olympics
The Task

To design a concept for a given design
brief, and deliver a detailed presentation
about your concept.

You only have until 10:15 to complete your
research and concept.
Design Task 1
Olympic Medals


To design a suitably designed medal for each sport. This should
reflect the sport, London and British Culture.

You may wish to design:
• A model out of paper/card to show what the medals would look
like.
•A mood board or imagery to focus your thinking and designing
•A large sheet of design ideas
Design Task 2
Olympic Stamps or Coins


To celebrate the upcoming Olympics, the government has
decided to commission the design of a special coin and stamps.

Design either a coin or stamp which can be manufactured to
celebrate the Olympics.

You may wish to design:
• A model out of paper/card to show what the coins or stamps
would look like.
•A mood board or imagery to focus your thinking and designing
•A large sheet of design ideas with a range of concepts
Design Task 2
Olympic Torch


It is tradition for the Olympic stadium to have a large version of
an Olympic torch, which will burn throughout the games. Design
a torch which will fit into the theme of the stadium.

You may wish to design:
•A mood board or imagery to focus your thinking and designing
•A large sheet of design ideas
•Detailed drawing of what the torch would look like.
Example Mood Boards

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Targeting London 2012 Olympics

  • 1. Designing for a Target Market 2012 Olympics
  • 2. The Task To design a concept for a given design brief, and deliver a detailed presentation about your concept. You only have until 10:15 to complete your research and concept.
  • 3. Design Task 1 Olympic Medals To design a suitably designed medal for each sport. This should reflect the sport, London and British Culture. You may wish to design: • A model out of paper/card to show what the medals would look like. •A mood board or imagery to focus your thinking and designing •A large sheet of design ideas
  • 4. Design Task 2 Olympic Stamps or Coins To celebrate the upcoming Olympics, the government has decided to commission the design of a special coin and stamps. Design either a coin or stamp which can be manufactured to celebrate the Olympics. You may wish to design: • A model out of paper/card to show what the coins or stamps would look like. •A mood board or imagery to focus your thinking and designing •A large sheet of design ideas with a range of concepts
  • 5. Design Task 2 Olympic Torch It is tradition for the Olympic stadium to have a large version of an Olympic torch, which will burn throughout the games. Design a torch which will fit into the theme of the stadium. You may wish to design: •A mood board or imagery to focus your thinking and designing •A large sheet of design ideas •Detailed drawing of what the torch would look like.