Presentation from Gartner BI Summit Europe - March 2012 by AIMIA, on loyalty marketing technology with in-memory anlaytics for self-service business intelligence

2. MONETISE DATA AND TURN
INFORMATION INTO PROFIT
WITH IN-MEMORY ANALYTICS
GARTH RALSTON
HEAD OF IT – ISS
AIMIA
01 MAR 2012

3. AIMIA – WHO ARE WE?

4. A WORLD LEADER IN LOYALTY MANAGEMENT
We design, build and
operate some of the
world’s best loyalty
management
solutions. We do this
for ourselves and for
some of the world’s
top brands.
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5. A FULL SUITE OF LOYALTY MANAGEMENT SERVICES
We are the only
company offering a
full suite of loyalty
management
services on a
worldwide scale.
PROPRIETARY LOYALTY COALITION
LOYALTY ANALYTICS LOYALTY
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6. FULL SUITE LOYALTY MANAGEMENT
ON A GLOBAL SCALE
We are 3,800 people
working in over 30
offices across over
20 markets.
No competitor has
this breadth of
capability and
geographic reach.
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7. MANY OF THE WORLD’S LEADING BRANDS
CHOOSE TO WORK WITH US
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8. DRILLING DOWN ON LOYALTY ANALYTICS
Aimia’s Intelligent
Shopper Solutions
division focuses on
working with retailers
to help them
generate revenue
from their data.
LOYALTY
ANALYTICS
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9. REVOLUTION IN RETAILING HAS CHANGED THE
RELATIONSHIP WITH THE CUSTOMER
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10. DATA IS THE NEW OIL
Data is the raw material of the modern
service economy. To remain competitive,
companies need to:
• Extract data from their operations
• Refine data into insight
• Deliver the insight to where it matters
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11. OUR AIM – HELPING RETAILERS EMBRACE SHOPPER
CENTRIC RETAILING SHOPPER
SEGMENTATION &
STRATEGY
SHAPE THE
LEVERAGE STORE
YOUR SUPPLIERS EXPERIENCE
SHOPPER DATA
SHOPPER
INSIGHT
SHAPE THE
MANAGE
PERSONAL
YOUR MEDIA
EXPERIENCE
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12. OUR OFFERING

13. SELF SERVE
Aimia’s retail data
analytics reporting
system
TRANSACTIONAL
DATA
---
Retailer Transactional
SHOPPER
Data INSIGHT
+
Customer Data CUSTOMER
DATA
associated with a
Loyalty Programme
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14. PROFILING
• Focus on key
customers
• Provide broad
product offer for
all customer
segments
• Profile
customers based
on geography,
lifestage, and
other segments

15. CROSS SHOPPING
• Where to place
product in store
• What to group
into multi-buy
promotions

16. PRODUCT ASSOCIATION
• Build bespoke
segmentations
based on product

17. REPEAT PURCHASE
• Determine
product loyalty by
customer groups
• Who are the
biggest spenders

18. SELF SERVE IN ACTION

19. OUR USPS
Data Volumes – 100% of transactional data over 2
years
Granular – lowest level data for maximum
flexibility of query
Fast – more than 50 times faster than competitors
(average run time of 1 ½ minutes)
Actionable – for business users, not just analysts,
with an easy to use front-end
Scalable – Can handle 100s of reports per hour
with an architecture that supports easy growth

20. THE SECRET SAUCE
IN MEMORY ANALYTICS

21. THE BUSINESS BENEFIT

22. IN SUMMARY
Retailer:
– Allows them to target the right products at the right prices to the right customer, and
encourage them to spend a little more.
– Tap the value of their data by putting an easy to use, actionable insight tool over the top of it
and marketing that insight back to it’s supplier community.
Supplier:
– Allows CPG companies to make significant improvements in managing marketing
promotions and campaigns, product launches, supply chains, and product availability.

23. WE HAVE BUILT A STRONG FOUNDATION WITH OVER 120M
HOUSEHOLDS
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24. THANK YOU