Using the Cloud… for Good Private Cloud powers analytics at EveryclickThe story Polly Gowers, OBE Founder and CEO
Creating new revenue stream for the UK charity sector through your existing online spend
Who are we• A team of 20 UK• A team of 5 in China• All tech built in house by UK team• Experienced Board and investors including Geoff Squire OBE and Dr. Steve Garnett
How we are growing Retail sales through Give as you Live
Everyclick and Give as you Live Give as you Live voted “Best Giving Platform” 2013 by Institute of Fundraising members • 200,000 UK charities • Over 2000 leading merchants • 15.8% monthly growth • 56% customer retention
Changing needs in technology investment Infrastructure investment Sales Growth Outsource CapacityValue/Demand/Capacity BI demand Internal Resources Time
Kognitio Cloud First Shopped Order Value Total Order Value £1,400,000 £1,200,000 Portal £1,000,000 Freq Year 0 months £800,000 1 month Axis Title 2 months £600,000 3‐6 months 7‐11 months £400,000 >11 months £200,000 £0 201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211 Order Date 2011 2012 Users DBA Windstream VPN
What this means for my operation is… Business Users Specialist Skills Growing data Flexible capacity Train of thought Thousands of questions analysis
How many months have my customers spentin? First Shopped Order Value Total Order Value Number of months shopped in last 12 months High Proportion of spend by £1,400,000 people spending in only 1 month of last 12 £1,200,000 Higher value of spend by 3+ month spenders means £1,000,000 Freq Year Everyclick has loyal customers 0 months £800,000 1 month Axis Title 2 months £600,000 3‐6 months 7‐11 months £400,000 >11 months £200,000 Order value by shoppers who have spent 3-6 times in last 12 months £0 201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211 Order Date 2011 2012
How many of the “only in 1 month” spendersare new? Good news! All one month This means Everyclick can spend disappears when we anticipate Dec sales being good remove first month shoppers. as November First time shoppers follow pattern of others in previous months.
How much of the is spent each month by loyalcustomers? Month in which shopper first shopped New shoppers continuein spend Good news, reduction to spend almostfirst month of the initial after at the rate is low and spend month in following months sustained £106,360 £96,991 £80,543 £91,518 £77,621 £75,567
Am I retaining the longer term customers? Month in which shopper first shopped Good news,: Of 3,877 Shoppers who started in 2011…. 2,232 of them are still spending in 2012 (an attrition rate of only 33%!!!)
How much of each month’s spend is by highvalue customers?
What has this enabled in my business? • Instant access • A view of Granular data • Train of thought analysis • The why and the how answered • Budget that grows with our success and not before • An easy system to handover to my technicians • New data sources easily loaded (e.g. facebook, email) • No capital investment
End slide Knowledge is power With knowledge we are growing faster and doing more GOOD!