인터넷마케팅

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movementyo

시장분석
케이스(범퍼) 수요가 ‘기능성`을 넘어 ‘고급화’로 확산 되고 있는 추세이다. 아이
폰4범퍼 베이퍼는 한화 15만원 상당의 고가임에도 유저 사이에서 높은 인기를
끌고있다. 금속과 카본 소재로 만들어진 제품으로 국내 유통사 없이 엘레먼트
사 사이트에서만 예약을 받고 있지만 선주문까지 마감될 만큼 판매량이 모자
를 정도이다.

Segmentation
• 디자인이 예쁜걸 선호
• 가격이 저렴한 것을 선호
• 아이폰을 보호할 내구성이 튼튼한걸 선호
10대
• 세련된걸 원한다.
• 아이폰을 보호할 내구성이 튼튼한걸 선호
• 고급스러운 것을 선호
20~40대
• 꾸미기 보단 고장이 나지않는 튼튼한걸
선호40~대

Segmentation
케이스 구매 형태
• 가벼운가?• 충격에도
튼튼한가?
• 저렴한 가
격인가?
• 내가 원하
는 디자인
인가?
디자인 가격
무게내구성

Segmentation
• 25G으로
초경량이
다
• 항공기 제질
인 금속과 카
본제질로 뛰
어난 내구성
• 15만원
상당의
고가이다.
• 깔끔한
디자인
디자인 가격
무게내구성
베이퍼

Targeting
• 디자인이 예쁜걸 선호
• 가격이 저렴한 것을 선호
• 아이폰을 보호할 내구성이 튼튼한걸 선호
10대
• 세련된걸 원한다.
• 아이폰을 보호할 내구성이 튼튼한걸 선호
• 고급스러운 것을 선호
20~40대
• 꾸미기 보단 고장이 나지않는 튼튼한걸 원한다.
40~대 • 항공기제질
인 금속과 카
본제질로 뛰
어난 내구성
• 25G으
로 초경
량이다
• 깔끔한
디자인
디자
인
무게
내구
성
20~40대를 겨냥해 세련된 디자인과 튼튼한 내
구성, 비교적 가벼운 베이퍼 제품의 특성을 살
려 겨냥 해야 할 것이다.

Positioning
높다낮다
높음
낮음
가격
품질
베이퍼
SGP
엘라고
제누스
정품범퍼
MOSHI
SHINNORIE
인케이스
케이스워크

Positioning(경쟁상황분석)
디자인 내구성 가격 무게
베이퍼 ★★★★★ ★★★★★ ★ ★★★
정품케이스 ★ ★★★ ★★★★★ ★★★★
SGP ★★★★★ ★★ ★★★★ ★★★★★
케이스워크 ★★ ★★ ★★★★★ ★★★★★

Positioning
아이폰4 는 현재 76차 예약판매를 진행중이며 앞으로 더 판매될예정이다.
그러나 데스그립이 발생하고 내구성이 떨어진다는 단점을 안고 있다. 그래
서 대안이 케이스를 입히는 것이다. 케이스는 곧 초이스가 아닌 필수가 되어
버린 셈이다. 앞서 선보이는 베이퍼는 가격은 부담 스러울수 있지만 디자인
과 내구성에서 혹평을 많이 받고 있다.

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인터넷마케팅

1. 아이폰 케이스 베이퍼 20060781 이성노 인터넷 마케팅NB반

2. 시장분석 케이스(범퍼) 수요가 ‘기능성`을 넘어 ‘고급화’로 확산 되고 있는 추세이다. 아이 폰4범퍼 베이퍼는 한화 15만원 상당의 고가임에도 유저 사이에서 높은 인기를 끌고있다. 금속과 카본 소재로 만들어진 제품으로 국내 유통사 없이 엘레먼트 사 사이트에서만 예약을 받고 있지만 선주문까지 마감될 만큼 판매량이 모자 를 정도이다.

3. Segmentation • 디자인이 예쁜걸 선호 • 가격이 저렴한 것을 선호 • 아이폰을 보호할 내구성이 튼튼한걸 선호 10대 • 세련된걸 원한다. • 아이폰을 보호할 내구성이 튼튼한걸 선호 • 고급스러운 것을 선호 20~40대 • 꾸미기 보단 고장이 나지않는 튼튼한걸 선호40~대

4. Segmentation 케이스 구매 형태 • 가벼운가?• 충격에도 튼튼한가? • 저렴한 가 격인가? • 내가 원하 는 디자인 인가? 디자인 가격 무게내구성

5. Segmentation • 25G으로 초경량이 다 • 항공기 제질 인 금속과 카 본제질로 뛰 어난 내구성 • 15만원 상당의 고가이다. • 깔끔한 디자인 디자인 가격 무게내구성 베이퍼

6. Targeting • 디자인이 예쁜걸 선호 • 가격이 저렴한 것을 선호 • 아이폰을 보호할 내구성이 튼튼한걸 선호 10대 • 세련된걸 원한다. • 아이폰을 보호할 내구성이 튼튼한걸 선호 • 고급스러운 것을 선호 20~40대 • 꾸미기 보단 고장이 나지않는 튼튼한걸 원한다. 40~대 • 항공기제질 인 금속과 카 본제질로 뛰 어난 내구성 • 25G으 로 초경 량이다 • 깔끔한 디자인 디자 인 무게 내구 성 20~40대를 겨냥해 세련된 디자인과 튼튼한 내 구성, 비교적 가벼운 베이퍼 제품의 특성을 살 려 겨냥 해야 할 것이다.

7. Positioning 높다낮다 높음 낮음 가격 품질 베이퍼 SGP 엘라고 제누스 정품범퍼 MOSHI SHINNORIE 인케이스 케이스워크

8. Positioning(경쟁상황분석) 디자인 내구성 가격 무게 베이퍼 ★★★★★ ★★★★★ ★ ★★★ 정품케이스 ★ ★★★ ★★★★★ ★★★★ SGP ★★★★★ ★★ ★★★★ ★★★★★ 케이스워크 ★★ ★★ ★★★★★ ★★★★★

9. Positioning 아이폰4 는 현재 76차 예약판매를 진행중이며 앞으로 더 판매될예정이다. 그러나 데스그립이 발생하고 내구성이 떨어진다는 단점을 안고 있다. 그래 서 대안이 케이스를 입히는 것이다. 케이스는 곧 초이스가 아닌 필수가 되어 버린 셈이다. 앞서 선보이는 베이퍼는 가격은 부담 스러울수 있지만 디자인 과 내구성에서 혹평을 많이 받고 있다.

인터넷마케팅

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