This document discusses Szymon Boniecki's marketing strategies for Monterail over time. It shows the number of leads and clients increasing from June 2016 to October 2018 as different strategies were tried. These included starting a blog about Vue.js, hiring a marketing assistant, and testing retargeting ads. While some strategies did not work as hoped, the overall results on acquiring new clients improved as testing of approaches continued.

2. Szymon Boniecki
Co-founder at Monterail
@szymo
/in/szymonboniecki/

5. I WILL TELL YOU...

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VueConf Website

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State of Vue.js
landing

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Cost: from 11,400€ / year

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You pay for CPM

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Price: from 99$ / month

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41. 6.2016
Leads: 1
Klienci: 0

42. 11.2016
Leads: 2
Clients: 1

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6.2017
Leads: 11
Clients: 4

44. RESULTS ON THE BOTTOM LINE..?
6.2017
Leads: 11
Clients: 4

45. 6.2017
Leads: 11
Clients: 4RESULTS ON THE BOTTOM LINE..?

46. 6.2017
WHY??
Source: Google Trends
Leads: 11
Clients: 4

47. 6.2017
WHY??
Source: Google Trends
Leads: 11
Clients: 4
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48. 6.2017
Leads: 11
Clients: 4

49. 8.2017
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Leads: 14
Clients: 4

50. 8.2017
Leads: 14
Clients: 4

51. IMPORTANT 8.2017
Leads: 14
Clients: 4

52. 10.2017
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Leads: 19
Clients: 4

53. 11.2017
Leads: 20
Clients: 4

54. 12.2017
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Leads: 25
Clients: 4

55. 12.2017
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Leads: 25
Clients: 4

56. WAŻNE
12.2017
Leads: 25
Clients: 4

57. 12.2017
Leads: 25
Clients: 4

58. 1.2018
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Pillar page
Leads: 26
Clients: 4

59. 6.2018
Leads: 30
Clients: 6

60. 6.2018
Leads: 30
Clients: 6

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6.2018
Leads: 30
Clients: 6

62. 10.2018
Leads: 36
Clients: 8

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65. 36 Leads
29 MQLs
26 SQLs
17 Opportunities
8 Clients

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68. 1. “WE MUST HAVE A BLOG”

69. 2. “LET’S WRITE ABOUT VUE.JS”

70. 3. “BUT OUR COMPETITORS DO THAT”

71. 4. “WE WANT TO MAKE MARKETING WITH ZERO BUDGET”

72. 5. “LET’S HIRE A MARKETING & OFFICE ASSISTANT”

73. 6. “WE TRIED RETARGETING. IT DOESN’T WORK.”

74. 6. “WE TRIED RETARGETING. IT DOESN’T WORK.”

75. 6. “WE TRIED RETARGETING. IT DOESN’T WORK.”

77. Szymon Boniecki
Co-founder at Monterail
@szymo
/in/szymonboniecki/