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Szymon Boniecki
Co-founder at Monterail
@szymo
/in/szymonboniecki/
I WILL TELL YOU...
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STRENGTHS: OPPORTUNITIES:
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WEAKNESSES: THREATS:
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IMPORTANT
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VueConf Website
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State of Vue.js
landing
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IMPORTANT
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IMPORTANT
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IMPORTANT
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IMPORTANT
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Cost: from 11,400€ / year
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You pay for CPM
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Price: from 99$ / month
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IMPORTANT
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IMPORTANT
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IMPORTANT
6.2016
Leads: 1
Klienci: 0
11.2016
Leads: 2
Clients: 1
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6.2017
Leads: 11
Clients: 4
RESULTS ON THE BOTTOM LINE..?
6.2017
Leads: 11
Clients: 4
6.2017
Leads: 11
Clients: 4RESULTS ON THE BOTTOM LINE..?
6.2017
WHY??
Source: Google Trends
Leads: 11
Clients: 4
6.2017
WHY??
Source: Google Trends
Leads: 11
Clients: 4
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6.2017
Leads: 11
Clients: 4
8.2017
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Leads: 14
Clients: 4
8.2017
Leads: 14
Clients: 4
IMPORTANT 8.2017
Leads: 14
Clients: 4
10.2017
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Leads: 19
Clients: 4
11.2017
Leads: 20
Clients: 4
12.2017
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Leads: 25
Clients: 4
12.2017
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Leads: 25
Clients: 4
WAŻNE
12.2017
Leads: 25
Clients: 4
12.2017
Leads: 25
Clients: 4
1.2018
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Pillar page
Leads: 26
Clients: 4
6.2018
Leads: 30
Clients: 6
6.2018
Leads: 30
Clients: 6
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6.2018
Leads: 30
Clients: 6
10.2018
Leads: 36
Clients: 8
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36 Leads
29 MQLs
26 SQLs
17 Opportunities
8 Clients
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1. “WE MUST HAVE A BLOG”
2. “LET’S WRITE ABOUT VUE.JS”
3. “BUT OUR COMPETITORS DO THAT”
4. “WE WANT TO MAKE MARKETING WITH ZERO BUDGET”
5. “LET’S HIRE A MARKETING & OFFICE ASSISTANT”
6. “WE TRIED RETARGETING. IT DOESN’T WORK.”
6. “WE TRIED RETARGETING. IT DOESN’T WORK.”
6. “WE TRIED RETARGETING. IT DOESN’T WORK.”
Szymon Boniecki
Co-founder at Monterail
@szymo
/in/szymonboniecki/
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
Marketing B2B at Monterail — Szymon Boniecki, co-founder
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Marketing B2B at Monterail — Szymon Boniecki, co-founder

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Inbound marketing for B2B services is different than for products.Your target group is small and the decision-making process takes months. Should marketing activity be focused on generating leads only? How to align marketing and sales? And how to start if you haven't yet?

The answers based on our marketing campaign that resulted in the contracts worth 3.2M PLN (750k EUR) — by Szymon Boniecki, Monterail co-founder.

Published in: Software

Marketing B2B at Monterail — Szymon Boniecki, co-founder

  1. 1. Szymon Boniecki Co-founder at Monterail @szymo /in/szymonboniecki/
  2. 2. I WILL TELL YOU...
  3. 3. ● ●
  4. 4. ● ● STRENGTHS: OPPORTUNITIES: ● ● ●
  5. 5. ● ● WEAKNESSES: THREATS: ● ●
  6. 6. ● ● ● ●
  7. 7. IMPORTANT
  8. 8. ● ● ● ● ● ● VueConf Website
  9. 9. ● ● ● ● ● ● ● State of Vue.js landing
  10. 10. ● ● ● ● ● ● ● ●
  11. 11. ● ● ● ● ● ● ● ●
  12. 12. ● ● ● ● ● ● ● ●
  13. 13. ● ● ● ● ● ● ● ●
  14. 14. ● ● ● ● ● ● ● ●
  15. 15. ● ● ● ● ● ● ● ●
  16. 16. ● ● ● ● ● ● ● ●
  17. 17. ● ● ● ● ● ● ● ●
  18. 18. ● ● ● ● ● ● ● ●
  19. 19. IMPORTANT
  20. 20. ● IMPORTANT
  21. 21. ● ● IMPORTANT
  22. 22. ● ● ● IMPORTANT
  23. 23. ● ●
  24. 24. ● ●
  25. 25. ● ●
  26. 26. ● ●
  27. 27. ● ● ● ● ● ● Cost: from 11,400€ / year
  28. 28. ● ● ●
  29. 29. ● ● You pay for CPM
  30. 30. ● ● ● ● Price: from 99$ / month
  31. 31. ● IMPORTANT
  32. 32. ● ● IMPORTANT
  33. 33. ● ● ● IMPORTANT
  34. 34. 6.2016 Leads: 1 Klienci: 0
  35. 35. 11.2016 Leads: 2 Clients: 1
  36. 36. ● ● ● ● ● 6.2017 Leads: 11 Clients: 4
  37. 37. RESULTS ON THE BOTTOM LINE..? 6.2017 Leads: 11 Clients: 4
  38. 38. 6.2017 Leads: 11 Clients: 4RESULTS ON THE BOTTOM LINE..?
  39. 39. 6.2017 WHY?? Source: Google Trends Leads: 11 Clients: 4
  40. 40. 6.2017 WHY?? Source: Google Trends Leads: 11 Clients: 4 ● ● ●
  41. 41. 6.2017 Leads: 11 Clients: 4
  42. 42. 8.2017 ● ● ● Leads: 14 Clients: 4
  43. 43. 8.2017 Leads: 14 Clients: 4
  44. 44. IMPORTANT 8.2017 Leads: 14 Clients: 4
  45. 45. 10.2017 ● ● ● ● ● ● Leads: 19 Clients: 4
  46. 46. 11.2017 Leads: 20 Clients: 4
  47. 47. 12.2017 ● ● ● Leads: 25 Clients: 4
  48. 48. 12.2017 ● ● ● ● Leads: 25 Clients: 4
  49. 49. WAŻNE 12.2017 Leads: 25 Clients: 4
  50. 50. 12.2017 Leads: 25 Clients: 4
  51. 51. 1.2018 ● ● Pillar page Leads: 26 Clients: 4
  52. 52. 6.2018 Leads: 30 Clients: 6
  53. 53. 6.2018 Leads: 30 Clients: 6
  54. 54. ● ● ● ● 6.2018 Leads: 30 Clients: 6
  55. 55. 10.2018 Leads: 36 Clients: 8
  56. 56. ● ● ● ● ●
  57. 57. 36 Leads 29 MQLs 26 SQLs 17 Opportunities 8 Clients
  58. 58. ● ● ● ● ●
  59. 59. 1. “WE MUST HAVE A BLOG”
  60. 60. 2. “LET’S WRITE ABOUT VUE.JS”
  61. 61. 3. “BUT OUR COMPETITORS DO THAT”
  62. 62. 4. “WE WANT TO MAKE MARKETING WITH ZERO BUDGET”
  63. 63. 5. “LET’S HIRE A MARKETING & OFFICE ASSISTANT”
  64. 64. 6. “WE TRIED RETARGETING. IT DOESN’T WORK.”
  65. 65. 6. “WE TRIED RETARGETING. IT DOESN’T WORK.”
  66. 66. 6. “WE TRIED RETARGETING. IT DOESN’T WORK.”
  67. 67. Szymon Boniecki Co-founder at Monterail @szymo /in/szymonboniecki/

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