Inbound marketing for B2B services is different than for products.Your target group is small and the decision-making process takes months. Should marketing activity be focused on generating leads only? How to align marketing and sales? And how to start if you haven't yet?
The answers based on our marketing campaign that resulted in the contracts worth 3.2M PLN (750k EUR) — by Szymon Boniecki, Monterail co-founder.