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Generic
Competitive
strategies
Group1
	
  
INTR
ODUC
TION
Overall
Cost
Leadership
Aggressive Construction of
Efficient Scale Facilities
Vigorous Pursuit of cost
reductions from experience
Tight cost and
overhead cost
It requires...
So basically...
Cost
Reduction
DIFFERE
NTATION
DESIGN
DESIGN
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
CUSTOMER	
  	
  
Service
SUPPLIER
OR
DEALER
CREATES A DEFENSIVE
POSITION AGAINST
COMPETITIVE 5
FORCES!
Brand
LOYALTY
Increases
Profit
Margins
DIFFERENTIATION
PROBLEMS
•  Low-cost competitors become
too great to counter.
•  The need for differentiation
falls.
•  Imitation products
progressively narrows
perceived differentiation.
Other
requirements of
the generic
Strategies
Overall
Cost
Leadership
DIFFERE
NTATION
SUMMARY
TABLE
STUCK IN THE
MIDDLE
Conclusion
Conclusion
Conclusion
Strategies
THREE
GENERIC
Overall
Cost
Leadership
DIFFERE
NTATION
Focus
•  To	
  answer	
  a	
  ques,on,	
  raise	
  your	
  hand	
  with	
  a	
  
hangloose	
  hand	
  sign	
  

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